Enterprise Podcast Solutions: Best Hosts & Top Services

Enterprise podcasts are a fantastic tool for enhancing employee engagement and building brand awareness! They provide a dynamic platform for communicating company updates, sharing values, and creating a more interactive and proactive workplace culture. Whether you’re using podcasts to engage your internal team or connect with a broader audience, they help establish your brand voice as an industry expert. However, managing a business can make podcasting feel like an afterthought, so choosing the right enterprise podcast solution to streamline the process is critical.

This article’ll explore the best enterprise-level podcasting platforms and what makes them worth considering.

TL;DR

• An enterprise podcast serves internal or external audiences for business communication.
• Internal podcasts improve employee engagement and cultivate company culture with evergreen content.
• External podcasts help build your brand, grow your community, and establish credibility.
• Key factors for enterprise podcast platforms include security, collaboration tools, and custom branding.

What is an enterprise podcast?

An enterprise podcast is either:

• An internal podcast, exclusively for employees, focusing on internal communication and updates.
• An external podcast that discusses business or industry-related themes, aimed at the public to promote brand awareness.

Why create an enterprise podcast?

Engage your employees in a new way

• Emails often get lost in the shuffle. Podcasts offer a more engaging medium, providing employees with content they can access anytime, helping them stay informed without feeling overwhelmed by written communications.

Build and reinforce company culture

• Podcasts can humanize your business by creating a personal connection, allowing leadership to speak directly to employees and reinforcing shared values and community.

Always accessible and on-demand

• Podcasts are evergreen, allowing employees to listen on their schedule, making it easy for them to stay up-to-date.

For external audiences, podcasts can:

• Establish your voice
• Use podcasts to present your expertise and reinforce your brand’s authority in your field.
• Build trust
• Podcasts create a sense of community, enabling you to connect more personally with your audience, which fosters trust.
• Grow brand awareness
• Public podcasts help increase brand visibility, attract new audiences, and convert them into loyal customers.

Why should you use an enterprise podcast solution?

Choosing an enterprise podcast platform tailored for businesses makes the entire process seamless. These platforms offer features designed for corporate-level podcasting, covering everything from content creation to secure distribution.

Factors to consider when choosing an enterprise podcast platform

Security

• Corporate podcasts often involve sensitive information. Look for a platform that ensures top-notch security with features like SSO login and data encryption to protect your content.

Shared workspace for collaboration

• Unlike personal podcasts, enterprise podcasts require teamwork. Opt for a platform with shared workspaces that allow different teams to collaborate easily, speeding up the production process.

Permissions and access control

• Your platform should offer role-based access, allowing you to assign permissions and responsibilities to different team members, ensuring efficient and secure podcast management.

Support

• Look for a hosting platform that provides reliable customer support, ideally 24/7, to address any issues promptly.

Integrations

• Seamless integration with existing business systems, such as communication tools or learning management systems (LMS), is essential for a smooth workflow.

Custom branding

• Ensure your podcast aligns with your company’s identity by choosing a platform that allows complete customization of the podcast app and interface, down to the smallest details.

Live event hosting

• If you need to host live events, select a platform that can handle both podcasting and live virtual events, allowing for internal meetings, town halls, or public interactions.

Distribution

• If you’re creating external podcasts, make sure your platform supports automatic distribution to popular podcast platforms like Spotify, Apple Podcasts, and Google Podcasts.

Production services

• If your team lacks the time or resources to produce podcasts, some platforms offer production services to handle everything from recording to publishing, ensuring a professional-quality podcast.

Use Cases for Business Podcasting:

• Internal Communications: Foster employee engagement, share company news and updates, and create a sense of community.
• Training and Development: Deliver engaging training modules, share knowledge and expertise, and facilitate continuous learning.
• Marketing and Branding: Build thought leadership, increase brand awareness, and connect with your target audience.
• Sales Enablement: Empower your sales team with informative content, customer success stories, and product updates.

Benefits of Adopting Enterprise Podcasting:

• Increased Employee Engagement: Podcasts can foster a sense of belonging and connection among employees, especially in remote or hybrid work environments.
• Enhanced Brand Awareness: Establish your company as a leader in the industry and reach a wider audience.
• Improved Knowledge Sharing: Facilitate the transfer of knowledge and expertise within your organization.
• Cost-Effective Communication: Podcasts can be a more cost-effective way to reach employees and customers than traditional communication methods.
• Measurable Results: Track listener engagement, downloads, and other metrics to gauge the effectiveness of your podcasts.

Key Features to Look for in an Enterprise Podcast Solution

Click here for my favorite enterprise podcasting solution

When choosing an enterprise podcast solution, it’s crucial to consider the following features:

• Security and Privacy: Ensure that your podcast content is protected with features like single sign-on (SSO) integration, access controls, and encryption.
• Scalability: Choose a platform that will grow with your business, offering ample storage capacity, bandwidth, and user management capabilities.
• Analytics and Reporting: Get obsessed with analytics. Track the analytics performance of your podcasts with detailed metrics on downloads, listens, engagement, and listener demographics.
• Mobile Compatibility: Enable employees and customers to listen to your podcasts on the go with a dedicated app, offline listening, and push notifications.
• Integration Capabilities: Seamlessly integrate your podcast platform with other business tools like learning management systems (LMS), customer relationship management (CRM) softwares, and marketing automation platforms.
• Customization Options: Brand your podcasts with your company’s logo, colors, and messaging. Some platforms even offer white-labeling and custom development options.

Top Enterprise Podcast Solutions

Let’s delve into a comprehensive overview of some leading enterprise podcast platforms, highlighting their key features, pricing structures, and unique selling points:

1. Riverside.fm:
   • Key Features: High-quality remote recording (up to 4K video, 48kHz audio), local recording, live call-in, automatic transcription.
   • Pricing: Free, Standard ($15/month), Pro ($24/month), custom Enterprise pricing.
2. Podbean:
   • Key Features: Unlimited storage/bandwidth, unlimited channels, private podcasting, SSO, white-label app.
   • Pricing: Business Pro ($79/month), Business Plus ($99/month), custom Enterprise pricing.
3. uStudio:
   • Key Features: Private podcasting, custom branded apps, advanced analytics, content management system (CMS), enterprise system integrations.
   • Pricing: Custom based on company size and needs.
4. Omny Studio:
   • Key Features: Enterprise-grade hosting, advanced analytics, dynamic ad insertion, automated transcription, custom branded websites/apps.
   • Pricing: Custom based on enterprise needs.
5. CircleHD:
   • Key Features: Video and audio hosting, LMS integration, advanced analytics, custom branding, mobile apps (iOS and Android).
   • Pricing: Starter ($8/user/month), Professional ($12/user/month), custom Enterprise pricing.
6. Spreaker:
   • Key Features: Podcast hosting/distribution, live streaming, monetization, advanced analytics, custom branded websites.
   • Pricing: Free, Broadcaster ($8/month), Anchorman ($20/month), Publisher ($50/month), custom Enterprise pricing.
7. Content Allies:
   • Key Features: Full-service podcast production (guest booking, content strategy, editing, show notes, transcription, promotion).
   • Pricing: Custom based on service level and needs.
8. Castos:
   • Key Features: Secure, customizable hosting, white-label mobile app, SSO/HRIS/LMS integration, enhanced SLA, analytics API.
   • Pricing: Custom based on organizational needs and volume.
9. LibsynPro:
   • Key Features: Integrated publishing, IAB verified stats API, geo-fencing, extensive branding control, custom apps, network RSS feed, multi-user account management, SSO, onboarding and training.
   • Pricing: Custom based on organizational needs.
10. CoHost:
    • Key Features: Podcast analytics and audience insights, advanced demographics, B2B analytics, tracking links, in-depth dashboards, automatic transcriptions, hosting capabilities.
    • Pricing: Starts at $35/month, custom Enterprise pricing.

Choosing the Right Enterprise Podcast Solution for Your Business

To find the best enterprise podcast solution for your business, follow these steps:

1. Define goals and objectives: What goals do you want to achieve with podcasting?
2. Identify your target audience: Who will listen to your podcasts?
3. Prioritize features: Which features are most important for your business?
4. Compare different platforms: Research and compare different platforms based on your criteria.
5. Consider your budget: Determine how much you will invest in a podcasting solution.
6. Evaluate technical requirements: Assess your company’s technical infrastructure and compatibility needs.

Getting Started with Enterprise Podcasting

Once you’ve chosen the right platform, it’s time to start creating and sharing your podcasts. Here are some tips to get you started:

• Plan your content: Develop a content calendar and outline the topics you want to cover.
• Create engaging podcasts: Use high-quality audio equipment, write compelling scripts, and incorporate engaging elements like interviews and sound effects.
• Distribute your podcasts: Share your podcasts on your website, social media channels, and internal communication platforms.
• Promote your podcasts: Use email marketing, social media ads, and other channels to reach your target audience.
• Measure your success: Track listener engagement, downloads, and other metrics to gauge the effectiveness of your podcasts.