You’ve heard the success stories: podcasters making six figures, landing exclusive Spotify deals, and quitting their day jobs. So you launch your own show, get it on Spotify, and wait for the money to roll in.

But then… nothing happens.

That’s because most podcasters fall for a dangerous assumption: that simply being on Spotify is enough to start earning.

Do Podcasts On Spotify Make Money?

The Harsh Reality: Spotify Doesn’t Pay Per Stream

Unlike YouTube, Spotify doesn’t pay podcasters based on how many people listen to their episodes. Unless you’re part of Spotify’s exclusive Audience Network or use their subscription tools, there is no built-in revenue share.

If you’re just hosting your show elsewhere and distributing it to Spotify, you’re not making money from Spotify itself.

So How Do Podcasters Make Money on Spotify?

There are ways to monetize via Spotify—but they require strategy and setup. Here are the main ones:

1. Spotify Audience Network (SPAN)

If you host your podcast on Spotify for Podcasters and meet certain criteria, you can apply to join SPAN. It allows Spotify to insert dynamic ads into your show and pays you a CPM (cost per 1,000 impressions).

Example: If your podcast gets 10,000 plays per episode and the CPM is $20, that’s $200 per episode. But most new podcasters don’t hit that level.

2. Paid Subscriptions

Spotify allows you to lock certain episodes behind a paywall. Listeners pay a monthly fee (you set the price), and Spotify takes a small cut. It’s a great option for exclusive content—but again, you need an audience willing to pay.

3. External Integrations

You can also use platforms like Patreon, Supercast, or Glow.fm to offer exclusive content, and many of them sync with Spotify through private feeds. These tools let you control the subscriber experience and pricing more fully.

Why Most Podcasts Still Don’t Earn Much

Even with these tools available, many podcasts still struggle to earn. Why?

Because of what we call the myth of podcast exceptionalism:

The belief that if your content is good enough, people (and platforms) will reward you financially—without you having to do the work of marketing, monetizing, and nurturing an audience.

Great content isn’t enough. Monetization requires:

• Building an email list
• Offering value beyond the episode
• Creating products, partnerships, or services
• Using your podcast as a funnel, not a finish line

What To Do Instead (If You Actually Want to Make Money)

Don’t just rely on Spotify. Think bigger:

• Use your podcast to build trust, then guide listeners to something that helps them more deeply (and makes you money): courses, coaching, affiliate products, etc.
• Capture emails so you can follow up and pitch offers
• Get strategic with sponsorships, especially niche or direct deals
• Leverage your content on platforms like YouTube, TikTok, or a blog for added reach and monetization

Want Help Monetizing the Right Way?

Most podcasters try to figure it all out on their own. But you don’t have to.

🎧 Download our free guide to podcast monetization and learn the 7 most effective ways to turn your podcast into income—even if you’re just starting out.

👉 Grab it now at PodcastPontifications.com

Final Thoughts

Yes, podcasts can make money on Spotify. But it doesn’t happen by accident. It happens when you stop waiting to be discovered and start building a monetization engine that runs on more than just hope.

Spotify is a platform. You are the business.