Podcasting is like crack for your ears, many have said. Listen once, and they're hooked for life, right? Well... wrong. What do we need to do—as podcasters and an industry—to help build listening habits?
Podcasters have a lot of jobs. One we don't often think of is being ambassadors for podcasting. But it's an important job if we're to grow the entire podcasting pie. Start by having some IHNIs at the ready.
When people complete your latest podcast episode, what do you want them to do? Reflect on your brilliance? Bask in a sense of satisfaction? Or would simply remembering what you said 5 minutes later be enough?
Podcasting is an audio-first medium consumed on devices that have built-in microphones. Yet the listening experience is reliant on eyes and hands. What would a voice-only listener experience look like?
Podcasters love regular listeners. And regular listeners love their podcasts. Dependability on both sides has been a driving and differentiating factor for podcasting. But is that still a good thing?
Everyone leads busy lives, and the smart podcaster doesn't waste their audiences' time. But in your quest to tighten things up, don't forget to build in time to let your audience reflect as they listen.
Your podcast is followed by lots of people who don't listen. So is mine. So is everyones. Is that a problem to be solved? Or just a reflection of the complex relationship people have with on-demand content?
We don't often think of listening to podcasts as problem-solving, but it happens. A smart podcaster knows how to present solutions to their audience, as well as who else is helping solve their same problems.
Few things make podcasters happier than a slew of emails from deeply engaged listeners filled with praise for the latest episode. Good work if you can get it. But should you expect and encourage it?
It's the rare podcaster who doesn't want more engagement or feedback from their listeners. But getting people to do so has been historically hard. Maybe the incentives need to change?
“Just the facts, ma’am,” said no podcast listener ever. Yet, the podcasting directories are filled with niched-down podcasters proclaiming their expertise. Is that what your audience truly wants?
You can’t judge a book by its cover. But our podcasts are judged by a single episode—our most recent. It’d be better if we were judged by a collection of our best episodes. But how would we do that?
We know that the podcast listening experience matters. And we know the big podcast apps don’t seem to share that sentiment. It’s time for working podcasters like you to do something intentional about it.
Who says you can’t teach an old podcasting dog new podcasting tricks? The start of a new season is a great way to introduce fresh ideas and collaboration opportunities to your podcast listeners.
A little digging into your podcast’s stats will show a good number of your listeners are… well, fickle. Before you can convert them to loyal listeners, you have to get them listening to more episodes.
Listener expectations are dynamic. Coupled with the sweeping changes to podcasting over the last few years, podcasters can’t afford an outdated view of what we think it takes to build loyal listeners.
Personalization of podcasts is filled with pitfalls, including a well-deserved reputation of being creepy. But the true benefits of personalized podcasting have nothing to do with making ads better.
Every rational podcaster with a story to tell wants to create a good listening experience. Sadly, misconceptions or lack of attention often block listeners from engaging further. But we can fix that.
Podcasting may look hot, but it’s still one of the slowest growing mediums ever. As podcasters, we’re partly to blame. Here’s how we can fix that without changing how we make our own shows.
Podcasters often promise the moon if only you’ll listen to their show. Podcasts often deliver on that promise. But sometimes, promises need to be reexamined to keep both podcaster and listener happy.
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The listeners are the lifeblood of your show. So shouldn't you spend time thinking about how they interact with your podcast's content? Understanding the listener experience -- and then optimizing that experience -- is often the difference between podcasts that grow and those that fail to thrive.