Podcast Pontifications on...

Listener Experience

The listeners are the lifeblood of your show. So shouldn't you spend time thinking about how they interact with your podcast's content? Understanding the listener experience -- and then optimizing that experience -- is often the difference between podcasts that grow and those that fail to thrive.

Milking Your Podcast's Popularity For All It’s Worth
October 6, 2020
Milking Your Podcast's Popularity For All It’s Worth
Podcasters have a myopic view of metrics, often putting the greatest import on statistics that matter the least to the people who matter the most - our listeners. Here’s how to do better for your show.
Confronting Your Podcast's Avatar From The Inside
July 30, 2020
Confronting Your Podcast's Avatar From The Inside
If you make a podcast for everyone, you’ve made it for no one. So you focus, carefully defining your avatar. But in your refinement, you might have left out an important voice by mistake.
Solving Podcasting's Linear Listening Problem
July 27, 2020
Solving Podcasting's Linear Listening Problem
Podcasters tend to obsess over “discoverability”. But a bigger problem might be impenetrability, a problem that neither the podcast media hosts nor the apps listeners use are helping to solve. Yet.
Is Podcast Listening Too Big Of An Ask?
July 7, 2020
Is Podcast Listening Too Big Of An Ask?
Given what we know about how people use the internet, it’s surprising podcasting works at all. Or perhaps explains why, for many struggling shows, it doesn’t. Today, it’s about trust, timely data, or infotainment.
Putting The Simple Back In Podcast RSS Feeds
May 6, 2020
Putting The Simple Back In Podcast RSS Feeds
Subscribing to a podcast should lead to frictionless listening. That’s true for present and future episodes, but what about those from the past? It may be time for us to move past our one-size-fits-all approach to feed management.
Podcast Episode Management For Tomorrow
May 4, 2020
Podcast Episode Management For Tomorrow
A new listener discovers an episode of your podcast and loves it. They want more but don’t really want (or need) to run backward through 300 episodes. Sadly, it’s all they can do. Today.
Why Podcast Listening Won't Ever Return To Normal
March 23, 2020
Why Podcast Listening Won't Ever Return To Normal
Sobering opinion: The habits people formed around podcast listening are changing and will be forever changed. This isn’t the new normal. Just new. Normal is -- and always has been -- an illusion. #thisisthenew
Let Your Podcast Live Where Your Audience Lives
September 4, 2019
Let Your Podcast Live Where Your Audience Lives
Today's podcast listener is fed up with your drive-by attempts to capture their attention. To reach this new audience, your podcast episodes have to live where they live.
Be Where Today's Podcast Listeners Expect You To Be
September 3, 2019
Be Where Today's Podcast Listeners Expect You To Be
People brand new to podcasting are from Mars, while us podcasting veterans are from Venus. No, we can't meet in the middle. We need to get our asses to Mars! (👈 Total Recall reference for the uninitiated)
Appeasing The Fickle Podcast Listener
July 11, 2019
Appeasing The Fickle Podcast Listener
It should be easy for people who know how to listen to podcasts to listen to your podcast. No education required, right? I agree with you that it should be easy. But only if you’re doing your part, podcaster.
Design Your Podcast for the 75% Who Don't Listen To Podcasts
July 8, 2019
Design Your Podcast for the 75% Who Don't Listen To Podcasts
Let's make your podcast better for your audience. Specifically, the audience who might have never, ever listened to a podcast before. You’re their first. Are you a good steward?
Sharing Is Caring (About Your Podcast)
June 17, 2019
Sharing Is Caring (About Your Podcast)
Podcasters want to make shows so fantastic our listeners are compelled to share our work. So I’m puzzled when great shows fail to do the basics, making that way too hard on their fans (especially when it’s easy to get it right)! Here’s how to fix it:
Podcasters Are Making It Too Hard For New Listeners
June 3, 2019
Podcasters Are Making It Too Hard For New Listeners
We all want more new listeners to our podcasts, and we all want to follow best practices for our podcasts. Ironically, an accepted best practice in podcasting might be getting in the way of new listeners enjoying your show.
Is Podcasting Harming Your Brand?
May 13, 2019
Is Podcasting Harming Your Brand?
A podcast can be a great way to add to the brand you’ve worked hard to build. But a poorly executed show can quickly undo all that goodwill and actively damage your brand irreparably.
Pitching Your Podcast To Non-Listeners
April 17, 2019
Pitching Your Podcast To Non-Listeners
Ways to convince your customers/contacts to give your podcast a chance, even if they don't listen to podcasts on the regular.
The Growing Trend Of Not Subscribing To Podcasts
April 11, 2019
The Growing Trend Of Not Subscribing To Podcasts
Many listeners of podcasts are happily consuming podcasting content without clicking the subscribe option... ever.
Control The Listener Experience Of Your Podcast
April 3, 2019
Control The Listener Experience Of Your Podcast
Who controls whether someone listens to your podcast or not? You do.
Focus On Your Podcast's Audience
March 13, 2019
Focus On Your Podcast's Audience
Stop making these two mistakes when talking to your audience, podcaster.
Getting Past Podcasting's Linear Past
February 20, 2019
Getting Past Podcasting's Linear Past
How the future might (finally) bring real choice to listeners of podcasts.
Do Subscriptions Help Or Hurt Podcasting?
February 19, 2019
Do Subscriptions Help Or Hurt Podcasting?
Making the case for something other than all-you-can eat.
Pride, Prejudice, & Podcasting
February 5, 2019
Pride, Prejudice, & Podcasting
Friends will forgive your little foibles. The public will judge you for it.
Your Podcast Needs A Loyalty Program
January 31, 2019
Your Podcast Needs A Loyalty Program
Reward your most loyal listeners and reap the benefits for your podcast.
First & Last Impressions Your Podcast Delivers
December 18, 2018
First & Last Impressions Your Podcast Delivers
Part 2: Know Your Podcast, Know Yourself
Title, Description & Image
December 17, 2018
Title, Description & Image
Part 1: Know Your Podcast, Know Yourself
Stop Obsessing Over Dedicated Podcast Listening Apps
November 19, 2018
Stop Obsessing Over Dedicated Podcast Listening Apps
Why audio aggregation apps should command more of your attention, podcaster.
Searching For Your Podcast's Niche
November 12, 2018
Searching For Your Podcast's Niche
Good news: people are already telling you exactly what they would like in your podcast.
Science Says Monkey With Your Podcast
October 3, 2018
Science Says Monkey With Your Podcast
4 actions to help you keep your audience's brains engaged with your podcast.
You Say Podfading Like It's A Bad Thing
August 27, 2018
You Say Podfading Like It's A Bad Thing
Not everything is meant to last forever, right?
What Iron Man Can Teach Podcasters About The Future
August 22, 2018
What Iron Man Can Teach Podcasters About The Future
How podcasting changes when we move from buttons to voice-activated controls.
The Secret To Growing Podcasting Is More IHNIs
August 2, 2018
The Secret To Growing Podcasting Is More IHNIs
The best way you can be a steward of podcasting for others.
Does Your Podcast's Brand Match Your Business?
July 26, 2018
Does Your Podcast's Brand Match Your Business?
A simple exercise to help you better understand and convey your brand with a podcast.
Optimizing the Listener Experience for Noobs
July 12, 2018
Optimizing the Listener Experience for Noobs
A small list of items your podcast page MUST have.
Are Podcast Apps Part Of Podcasting's Problems?
September 26, 2019
Are Podcast Apps Part Of Podcasting's Problems?
A healthy and varied system of podcast listening apps should be healthy for podcasting. Well... assuming they all provide at least a similar user experience. But in many key ways, they don't. Why is that?
Sharing Sharable Info In Show Notes For Your Podcast
October 29, 2019
Sharing Sharable Info In Show Notes For Your Podcast
If you want more engagement from your podcast listeners, make it easier for your listeners to engage with your content. I mean, it's often literally in the palm of their hands.
Driving Downloads From Drive-Bys
October 30, 2019
Driving Downloads From Drive-Bys
It's hard to perfectly integrate your podcast and your website. Yet it's actually quite simple to get the most critical things right on your page or site. In fact, it’s so simple that I will fix it for you over a cup of coffee.
Better Podcasting By Living Up To The Hype
January 27, 2020
Better Podcasting By Living Up To The Hype
Your dedicated audience will forgive you for just about anything. But for the new and potential podcast listener, your lack of understanding of how they experience your content for the first time is limiting growth.
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