We don't often think of listening to podcasts as problem-solving, but it happens. A smart podcaster knows how to present solutions to their audience, as well as who else is helping solve their same problems.
Few things make podcasters happier than a slew of emails from deeply engaged listeners filled with praise for the latest episode. Good work if you can get it. But should you expect and encourage it?
It's the rare podcaster who doesn't want more engagement or feedback from their listeners. But getting people to do so has been historically hard. Maybe the incentives need to change?
“Just the facts, ma’am,” said no podcast listener ever. Yet, the podcasting directories are filled with niched-down podcasters proclaiming their expertise. Is that what your audience truly wants?
You can’t judge a book by its cover. But our podcasts are judged by a single episode—our most recent. It’d be better if we were judged by a collection of our best episodes. But how would we do that?
We know that the podcast listening experience matters. And we know the big podcast apps don’t seem to share that sentiment. It’s time for working podcasters like you to do something intentional about it.
Who says you can’t teach an old podcasting dog new podcasting tricks? The start of a new season is a great way to introduce fresh ideas and collaboration opportunities to your podcast listeners.
A little digging into your podcast’s stats will show a good number of your listeners are… well, fickle. Before you can convert them to loyal listeners, you have to get them listening to more episodes.
Listener expectations are dynamic. Coupled with the sweeping changes to podcasting over the last few years, podcasters can’t afford an outdated view of what we think it takes to build loyal listeners.
Personalization of podcasts is filled with pitfalls, including a well-deserved reputation of being creepy. But the true benefits of personalized podcasting have nothing to do with making ads better.
Every rational podcaster with a story to tell wants to create a good listening experience. Sadly, misconceptions or lack of attention often block listeners from engaging further. But we can fix that.
Podcasting may look hot, but it’s still one of the slowest growing mediums ever. As podcasters, we’re partly to blame. Here’s how we can fix that without changing how we make our own shows.
Podcasters often promise the moon if only you’ll listen to their show. Podcasts often deliver on that promise. But sometimes, promises need to be reexamined to keep both podcaster and listener happy.
Intentional or not, your listeners have feelings for your podcast. Understanding how your episodes influence their emotional state is key to strengthening their connection to your show.
Podcasters have a myopic view of metrics, often putting the greatest import on statistics that matter the least to the people who matter the most - our listeners. Here’s how to do better for your show.
If you make a podcast for everyone, you’ve made it for no one. So you focus, carefully defining your avatar. But in your refinement, you might have left out an important voice by mistake.
Podcasters tend to obsess over “discoverability”. But a bigger problem might be impenetrability, a problem that neither the podcast media hosts nor the apps listeners use are helping to solve. Yet.
Given what we know about how people use the internet, it’s surprising podcasting works at all. Or perhaps explains why, for many struggling shows, it doesn’t. Today, it’s about trust, timely data, or infotainment.
Subscribing to a podcast should lead to frictionless listening. That’s true for present and future episodes, but what about those from the past? It may be time for us to move past our one-size-fits-all approach to feed management.
A new listener discovers an episode of your podcast and loves it. They want more but don’t really want (or need) to run backward through 300 episodes. Sadly, it’s all they can do. Today.
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The listeners are the lifeblood of your show. So shouldn't you spend time thinking about how they interact with your podcast's content? Understanding the listener experience -- and then optimizing that experience -- is often the difference between podcasts that grow and those that fail to thrive.