You can’t judge a book by its cover. But our podcasts are judged by a single episode—our most recent. It’d be better if we were judged by a collection of our best episodes. But how would we do that?
We know that the podcast listening experience matters. And we know the big podcast apps don’t seem to share that sentiment. It’s time for working podcasters like you to do something intentional about it.
Who says you can’t teach an old podcasting dog new podcasting tricks? The start of a new season is a great way to introduce fresh ideas and collaboration opportunities to your podcast listeners.
A little digging into your podcast’s stats will show a good number of your listeners are… well, fickle. Before you can convert them to loyal listeners, you have to get them listening to more episodes.
Listener expectations are dynamic. Coupled with the sweeping changes to podcasting over the last few years, podcasters can’t afford an outdated view of what we think it takes to build loyal listeners.
Personalization of podcasts is filled with pitfalls, including a well-deserved reputation of being creepy. But the true benefits of personalized podcasting have nothing to do with making ads better.
Every rational podcaster with a story to tell wants to create a good listening experience. Sadly, misconceptions or lack of attention often block listeners from engaging further. But we can fix that.
Podcasting may look hot, but it’s still one of the slowest growing mediums ever. As podcasters, we’re partly to blame. Here’s how we can fix that without changing how we make our own shows.
Podcasters often promise the moon if only you’ll listen to their show. Podcasts often deliver on that promise. But sometimes, promises need to be reexamined to keep both podcaster and listener happy.
Intentional or not, your listeners have feelings for your podcast. Understanding how your episodes influence their emotional state is key to strengthening their connection to your show.
Podcasters have a myopic view of metrics, often putting the greatest import on statistics that matter the least to the people who matter the most - our listeners. Here’s how to do better for your show.
If you make a podcast for everyone, you’ve made it for no one. So you focus, carefully defining your avatar. But in your refinement, you might have left out an important voice by mistake.
Podcasters tend to obsess over “discoverability”. But a bigger problem might be impenetrability, a problem that neither the podcast media hosts nor the apps listeners use are helping to solve. Yet.
Given what we know about how people use the internet, it’s surprising podcasting works at all. Or perhaps explains why, for many struggling shows, it doesn’t. Today, it’s about trust, timely data, or infotainment.
Subscribing to a podcast should lead to frictionless listening. That’s true for present and future episodes, but what about those from the past? It may be time for us to move past our one-size-fits-all approach to feed management.
A new listener discovers an episode of your podcast and loves it. They want more but don’t really want (or need) to run backward through 300 episodes. Sadly, it’s all they can do. Today.
Sobering opinion: The habits people formed around podcast listening are changing and will be forever changed. This isn’t the new normal. Just new. Normal is -- and always has been -- an illusion. #thisisthenew
Your dedicated audience will forgive you for just about anything. But for the new and potential podcast listener, your lack of understanding of how they experience your content for the first time is limiting growth.
It's hard to perfectly integrate your podcast and your website. Yet it's actually quite simple to get the most critical things right on your page or site. In fact, it’s so simple that I will fix it for you over a cup of coffee.
If you want more engagement from your podcast listeners, make it easier for your listeners to engage with your content. I mean, it's often literally in the palm of their hands.
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The listeners are the lifeblood of your show. So shouldn't you spend time thinking about how they interact with your podcast's content? Understanding the listener experience -- and then optimizing that experience -- is often the difference between podcasts that grow and those that fail to thrive.