Growing a podcast audience takes several things, but the best advice I can give is to be consistent in your output. Nothing is more difficult than trying to grow anything without putting the work in! With that said, having a good strategy is going to make up the difference.

The strategy comes down to the TYPE of podcast audience you’re after. Is your podcast about cars, books, a particular industry, or just friends hanging out? Each one of these will take a different strategy, but you can start formulating it based on the show you’re making. Part of that equation is if your episodes will be listless conversations, or if you’re trying to convey a specific message.

 

How to Promote a Podcast Organically

For instance, Joe Rogan’s podcast is the largest podcast on the internet today, and it is focused on him talking to interesting people. The draw is largely on his name because he used to be on TV, he’s a standup comic, and he’s heavily involved in the UFC. People tune in to hear what Joe has to say, and what his guests have to say.

But if you don’t already have a following and you’re starting from the ground floor — how are you supposed to grow your podcast?

People Are Looking For Things And You Need To Show Up

It’s a basic concept, but it needs to be said. There are billions of searches done every day. Google says they process about 99,000 searches PER SECOND. Safe to say there are a lot of people out there looking things up.

If you want to grow your podcast, you need to somehow show up in the search results….so that you’re found.

Sure you can pay for ads, spend money in all kinds of ways, but the bottom line is if nobody sees the show in their app, you’re not going to get an audience!

So what can be done?

Find Where The Traffic Is

A great way to find traffic is to jump on YouTube and look something up — and then pay close attention to the amount of views it’s got and look at how old the video is. This is also the case on Instagram, Twitter, SoundCloud, Spotify, LinkedIn, Facebook and other social media platforms.

For instance, look up HOW TO videos and you’ll probably be shocked to see they’ve got 10,20,50, or sometimes a MILLION views.

That is because people are looking up those exact things, and somebody was wise enough to make a piece of content to match the search query!

It’s also why they go straight to the top of Google & YouTube!

This video got 59 MILLION views over the last 11 years. And it is still in the top spot on YouTube for “How to tie a tie”.

Making This Work For a Podcast

To make this work for a podcast, you need to figure out the right balance between the episode’s subject matter and making the title intrigue enough that somebody wants to hear what has to be said. It’s not easy!

If your episode involves an interview with someone and they’re talking about their experience working in New York City as the First Uber driver to sign up, you might want to title the episode something like “Ride Revolution: The Story of NYC’s Uber Pioneer” or “How One Driver Changed NYC Forever – The First Uber Ride Exposed!”.

The point is you’re trying to pepper the title with NYC & Uber — because that is what people are searching for. But if you can target the audience of would be Uber drivers, people INTERESTED in driving for Uber — that is how you can get your show found.

I hope that makes sense. But this is the basics of Search Engine Optimization, and the science of looking at data, understanding what people are looking for, and then making content to match that need. It is one of the most powerful ways to grow a podcast audience!

Let’s talk a little more about other ways to grow a podcast…

Harnessing the Power of SEO:

• Optimize a Podcast Website: Get a website for the podcast and make sure it’s well-structured and easy to navigate, with individual pages for each episode, clear show notes, and embedded players.
• Target Relevant Keywords: Research keywords your potential listeners use to search for podcasts like yours. Incorporate these keywords into the episode titles, descriptions, and show notes.
• Submit to Podcast Directories: Ensure your podcast is listed on major podcast directories like Apple, Spotify, and Google.
• Build Backlinks: Contact relevant websites and blogs to ask for backlinks to your podcast website. A great way to do this is to join a forum in your niche, or start one yourself, and then point people to the show.

Leverage Social Media:

• Share Engaging Clips: Create short, attention-grabbing clips from your episodes and share them on social media platforms like Instagram, Twitter, and Facebook.
• Offer Exclusive Content: Give your social media followers access to behind-the-scenes footage, bloopers, or bonus content.
• Interact with Your Audience: Respond to comments and messages and converse with your listeners on social media.
• Collaborate with Others: Partner with other podcasters, influencers, or brands to cross-promote each other’s content.

Building a Thriving Community:

• Create a Dedicated Space: Establish a Facebook group or Discord server where listeners can connect, discuss episodes, and share their thoughts.
• Host Live Events: Organize virtual or in-person meetups to foster a sense of community and connect with your audience directly.
• Encourage User-Generated Content: Ask listeners to share their experiences with your podcast, submit questions, or create fan art.

Utilizing Email Marketing:

• Build an Email List: Offer incentives like bonus content, show notes, behind the scenes, or early access to episodes to encourage listeners to sign up for your email list.
• Send Regular Newsletters: Keep subscribers informed about new episodes, upcoming guests, and other podcast-related news.
• Personalize Your Emails: Tailor your emails to specific audience segments based on their interests or engagement levels.

Exploring Paid Advertising:

• Social Media Ads: Run targeted ads on platforms like Facebook, Instagram, and Twitter to reach a specific audience.
• Podcast-Specific Ads: Explore advertising opportunities on podcast networks or specific shows that align with your niche.
• Google Ads: Use Google Ads to display your podcast in relevant search results or on websites your target audience frequents.

Guest Appearances and Collaborations:

• Reach New Audiences: Appear as a guest on other podcasts in your niche to introduce yourself to new listeners.
• Share Your Expertise: Offer valuable insights and knowledge during your guest appearances to establish yourself as an authority.
• Cross-Promote: Promote your podcast during guest appearances and encourage the host to reciprocate.

Repurposing Your Content:

• Create Blog Posts: Turn your episodes into blog posts or articles, summarizing key points and incorporating relevant keywords for SEO.
• Produce Video Clips: Repurpose your audio content into short, engaging videos for platforms like YouTube and TikTok.
• Design Infographics: Summarize complex topics or data from your episodes in visually appealing infographics.

Engaging with Podcast Communities:

• Join Online Forums: Participate in discussions on platforms like Reddit’s r/podcasting to connect with other podcasters and learn from their experiences.
• Attend Industry Events: Participate in podcasting conferences and meetups to network with other creators and potential collaborators.

Finding the right music for your podcast can set the mood, enhance your content, and keep your listeners engaged. But navigating licensing and finding high-quality, free options can be tricky.

Unlock Legal, High-Quality Music Instantly—Click Here to License Now!

 

Here’s a comprehensive guide to help you find the perfect soundtrack:

Top 10 places to find music for your podcast

Click here for my favorite music provider

Provider	Benefits	Pros	Cons
Pixabay Music	Free access, easy browsing by genre/mood, no attribution required for most tracks.	Large selection, completely free, simple search functionality.	Quality control issues, not all tracks are monetizable.
YouTube Audio Library	Free for YouTube users, variety of music/sound effects, filtered search.	Free and easy to access, extensive library, high-quality tracks.	Attribution required for some tracks, limited to YouTube users.
Incompetech	Extensive library, flexible licensing (free with attribution or paid).	High-quality music, diverse genres, flexible licensing options.	Attribution required for free use, less user-friendly interface.
Free Music Archive	Diverse selection, community-driven, supports independent artists.	Free to use, wide variety of music, unique tracks.	Attribution may be required, quality varies.
Freebeats.io	Free downloads with social media follow, variety of beats.	Completely free, good selection of beats, simple download process.	Attribution required, limited to beats.
SoundCloud (909 Music)	Royalty-free collection, no attribution required.	Free to use, easy access to various tracks.	Limited selection, quality varies.
Audiojungle	Extensive library, professional quality.	Large selection, high-quality tracks, easy search.	Paid service, single episode use requires additional licenses.
Epidemic Sound	Subscription-based, comprehensive licensing.	High-quality tracks, extensive library, simple licensing.	Subscription cost, limited to subscribers.
PremiumBeat	High-quality music, flexible search.	Professional-grade music, flexible licensing, easy navigation.	Costly, single use license requires additional licenses.
Musicbed	Premium selection, subscription service.	Professional quality, extensive library, simple licensing.	Subscription fee, higher cost compared to others.

Key Factors to Consider When Choosing Podcast Music:

Click here for our top royalty-free music source

• Licensing:
  • Always read the specific license for each track, even on “royalty-free” platforms.
  • Look for clear terms on attribution, commercial use, and modifications.
  • Understand Creative Commons licenses: they have varying levels of restrictions.
  • Creative Commons: This license allows creators to share their work with varying permissions. Look for Creative Commons Zero (CC0) for the most unrestricted use or licenses requiring attribution if you’re happy to credit the artist.
  • Public Domain: This music is no longer under copyright protection and is free for anyone to use, modify, or distribute.
• Ease of Use:
  • Can you easily search and download the music?
  • Is the library well-organized?
• Quality & Variety:
  • Does the platform offer high-quality music that fits your podcast’s style?
  • Is there enough variety to suit your needs?

Licensing is Extremely Important:

• • Attribution: When required, give proper credit to the artist (mention their name and the platform).
  • Explore each platform: Get a feel for its style and offerings.
  • Listen to samples: Ensure the music fits your podcast’s mood and tone.
  • Combine platforms: Access a wider variety of music.
  • Keep track of licensing info In case you need to reference it later.

Free Royalty-Free Podcast Music Providers

Click here for my favorite music provider

• Diverse Libraries, Simple Licensing
  • Free Music Archive: Vast selection across all genres under Creative Commons licenses (read the specific license for each track!).
  • Pixabay Music: User-created tracks are completely free.
  • Incompetech: Large library, free with attribution. Filter by genre and mood.
  • YouTube Audio Library: Various music and sound effects are organized by genre and mood.
  • Purple Planet: Rich library across genres and moods, free with attribution.
• Specialized Options
  • Freebeats.io: Focus on beats and instrumentals, perfect for modern/urban podcasts. Attribution is typically required.
  • Musopen: High-quality classical and instrumental music. Some tracks are public domain (completely free), others have specific licenses.
  • CCMixter: A community-driven platform with diverse music under Creative Commons licenses.
  • Silverman Sound Studios: High-quality tracks tailored for content creators, free with minimal licensing.
  • Audionautix: Large collection across genres, free with attribution.

Choosing the Right Podcast Music Provider:

• Budget: Determine if free or paid options are more suitable.
• Music Needs: Consider the genre, mood, and style that best fit your podcast.
• Licensing: Understand the terms for each provider, especially regarding attribution.
• Quality: Prioritize platforms known for high-quality tracks if your budget allows.

Choosing the Right Music for Your Podcast

• Genre and Mood: Align your music choices with your podcast’s theme and tone. A true-crime podcast might call for suspenseful music, while a comedy podcast might benefit from upbeat, quirky tunes.
• Target Audience: Consider the preferences of your listeners. What kind of music would they enjoy?
• Strategic Placement: Use music strategically to enhance your podcast’s structure. An energetic intro track can grab attention, while subtle background music can create an atmosphere.

Tips for Using Free Music in Your Podcast

• Give Credit: If a song requires attribution under its Creative Commons license, mention the artist and song title in your show notes or verbally in your podcast.
• Edit and Mix: Don’t just slap music onto your podcast. Take time to edit and mix it seamlessly with your voice and other elements.
• Double-Check Licenses: Always verify the license terms before using any music, even if it’s labeled as royalty-free.

Free Royalty-Free Music: Navigating the Landscape for Your Podcast (Monetized or Not)

The world of free royalty-free music offers a treasure trove of options to enhance your podcast. However, there are common misconceptions and crucial considerations to keep in mind, especially if you’re monetizing your show. Let’s delve into the realities of using royalty-free music and ensure your podcast stays on the right track legally and creatively.

Common Misconceptions:

• “Royalty-free” means no rules: While you avoid paying royalties each time you use the music, it doesn’t imply a free-for-all. Many tracks still require attribution or have restrictions, particularly concerning commercial use.
• All free music platforms are created equal: Each platform has its own licensing terms and quality standards. Don’t assume they’re all interchangeable.
• Monetization doesn’t change anything: If your podcast generates revenue through ads, sponsorships, or other means, the rules can change. Some “free” music might not be permitted for commercial use.

Key Considerations:

• Licensing is Paramount:

  • Scrutinize those terms! Even on “royalty-free” platforms, each track can have unique licensing conditions.
  • Pay close attention to requirements for attribution, commercial use, and modifications.
  • Understand Creative Commons licenses: they offer flexibility, but each type has its own nuances.

• Monetization Matters:

  • If you’re making money from your podcast, be extra cautious. Some free music might be restricted to non-commercial use.
  • Double-check licenses or consider paid options that explicitly allow commercial use.

• Quality & Variety:

  • Free doesn’t always mean low quality, but be discerning. Listen to samples to ensure the music aligns with your podcast’s professional image.
  • Explore various platforms to find the right mix of genres and moods that suit your content.

Navigating the Free Royalty-Free Music Landscape:

Here are some reliable resources, keeping monetization in mind:

• Diverse Libraries, Simple Licensing

  • Free Music Archive: Great variety, but double-check each track’s license for commercial use.
  • Pixabay Music: Generally safe for monetized podcasts, but always verify.
  • Incompetech: Free with attribution, including commercial use.
  • YouTube Audio Library: Check individual track licenses, some may be restricted.
  • Purple Planet: Offers licenses for commercial use.

• Specialized Options

  • Freebeats.io: Ideal for modern/urban podcasts, but attribution is typically required. Check commercial use terms.
  • Musopen: Some tracks are public domain (free for any use), others have specific licenses.
  • CCMixter: Diverse music, but carefully review each track’s Creative Commons license for commercial use allowances
  • Silverman Sound Studios: High-quality, free with minimal licensing, often suitable for commercial use.
  • Audionautix: Free with attribution, including commercial use.

#2260 Lex Fridman

In episode #2260 of “The Joe Rogan Experience,” Joe Rogan and AI researcher Lex Fridman engage in a comprehensive discussion on artificial intelligence (AI) and its societal implications. Fridman shares insights from his research, highlighting the potential of AI to revolutionize various industries while also acknowledging the challenges in aligning AI behavior with human values. The conversation delves into the complexities of machine learning, the future of human-AI collaboration, and the necessity for interdisciplinary approaches to address the multifaceted issues arising from AI integration into society.

#2255 Mark Zuckerberg

In episode #2255 of “The Joe Rogan Experience,” Joe Rogan interviews Mark Zuckerberg, CEO of Meta Platforms Inc. They discuss Meta’s evolution in content moderation, highlighting the shift from prioritizing free expression to addressing misinformation, especially after events like the 2016 U.S. election and the COVID-19 pandemic. Zuckerberg acknowledges the challenges and criticisms faced during this transition, including accusations of political bias in fact-checking. He explains Meta’s move towards a community-driven approach to provide context rather than direct censorship. The conversation also touches on government pressures to remove certain content, with Zuckerberg expressing concerns about First Amendment implications and the ethical boundaries of such requests.

#2254 Mel Gibson

In episode #2254 of “The Joe Rogan Experience,” actor and director Mel Gibson joins Joe Rogan and discusses his lifelong battle with scoliosis and chronic back pain, expressing his preference for non-surgical treatments like chiropractic care and stem cell therapy. He also reflects on the unrealistic societal expectation of constant happiness, emphasizing the importance of experiencing a full range of emotions for personal growth.

#2253 Theo Von

In episode #2253 of “The Joe Rogan Experience,” comedian Theo Von joins Joe Rogan for a wide-ranging discussion. They begin by reflecting on music legends like Angus Young of AC/DC and delve into topics such as the health implications of fast food, the benefits of weighted blankets, and unique culinary preferences like In-N-Out’s “Flying Dutchman” burger. The conversation also touches on societal issues, including the authenticity of online personas, the complexities of gender identity, and the influence of political correctness. They further explore global matters, discussing the Ukraine conflict, political manipulation, and the challenges of maintaining free speech in the digital age. Throughout, Rogan and Von offer thoughtful reflections on how technology is reshaping society and the importance of discerning authenticity in online interactions.

#2251 Rick Perry & W.Bryan Hubbard

#2247 Duncan Trussell

#2246 James Fox

#2245 Rod Blagojevich

#2240 Roger Avery & Quentin Tarantino

In episode #2240 of The Joe Rogan Experience, Joe Rogan is joined by acclaimed filmmakers Quentin Tarantino and Roger Avary. They discuss their collaborative history, including their work on “Pulp Fiction,” and share insights into their creative processes. The conversation also touches on their podcast, “The Video Archives,” where they revisit classic films and explore the impact of cinema on culture.

#2239 Derek, More Plates More Dates

In episode #2239 of The Joe Rogan Experience, Joe Rogan is joined by Derek, the fitness educator and entrepreneur behind the “More Plates More Dates” YouTube channel and podcast. They discuss various topics, including the challenges of muscle development, particularly in areas like the calves and neck, and delve into the complexities of anti-doping regulations in sports. Derek shares insights from his experience in fitness education, offering a deep dive into the nuances of training and performance enhancement.

#2237 Mike Benz

In episode #2237 of The Joe Rogan Experience, Joe Rogan talks with Mike Benz, a former U.S. Department of State official and the Executive Director of the Foundation for Freedom Online. They discuss the evolution of internet censorship, the balance between government and private sector roles in regulating online speech, and the challenges of combating disinformation while preserving free speech. Benz provides insights from his background in cyber policy, offering a deep dive into the complexities of maintaining an open and free internet in the digital age.

#2236 Protect Our Parks 13

#2235 Mike Rowe

In episode #2235 of The Joe Rogan Experience, Joe Rogan speaks with Mike Rowe, the creator and host of “Dirty Jobs,” “Somebody’s Gotta Do It,“ and “Returning the Favor.“ Rowe is also the CEO of the mikeroweWORKS Foundation, a nonprofit organization that champions the importance of skilled labor and addresses the critical workforce gap. During their conversation, they discuss the value of skilled trades, the evolution of work in America, and the significance of authenticity in media.

#2232 Josh Brolin

In episode #2232 of “The Joe Rogan Experience,” Joe Rogan converses with actor and producer Josh Brolin. They discuss Brolin’s memoir, “From Under the Truck,” delving into his personal journey in Hollywood, the challenges of fame, and the importance of humility and gratitude. The conversation also touches on physical fitness, with Brolin sharing his experiences experimenting with workout routines and questioning traditional recovery times to enhance muscle growth. Additionally, they explore the nature of iconic individuals, discussing what makes someone special or “crazy” and how these traits contribute to their success.

#2230 Evan Hafer

In JRE #2230, Joe Rogan speaks with Evan Hafer, Special Forces veteran and CEO of Black Rifle Coffee Company. They discuss the psychological toll of combat, challenges veterans face when transitioning to civilian life, and the impact of prolonged conflict in Afghanistan under Taliban rule. Hafer reflects on the complexities of Afghan society, the effects of extremist control, and explores the idea of deploying U.S. Special Forces against drug cartels. The conversation also covers community support for veterans and the ethical dilemmas faced in military operations.

#2228 Josh Dubin

In JRE #2228, Joe Rogan interviews civil rights attorney Josh Dubin about wrongful convictions, systemic issues in the criminal justice system, and reintegration challenges for exonerated individuals. They talk about mental health support for incarcerated individuals, the potential of psychedelic therapy for trauma, and the need for advocacy to drive reform. Dubin emphasizes the presumption of innocence and highlights the impact of systemic failures on marginalized communities.

#2226 Theo Von

In episode #2226 of The Joe Rogan Experience, Joe Rogan sits down with stand-up comedian and podcaster Theo Von for an entertaining and candid conversation. Known for his unique storytelling style and Southern charm, Von shares a mix of humorous anecdotes and personal insights from his life and career, touching on the experiences that have shaped his comedy and outlook.

#2225 Dave Smith

In episode #2225 of The Joe Rogan Experience, Joe Rogan engages in a deep conversation with Dave Smith, a stand-up comedian, libertarian political commentator, and host of the podcast Part of the Problem. Throughout the episode, they tackle a variety of significant topics, especially through Smith’s libertarian lens.

The discussion delves into the U.S. political landscape, where Smith critiques the actions and policies of both major political parties, offering his perspective on government overreach and civil liberties. They also touch on concerns about government surveillance, highlighting the tension between national security and individual freedoms. Smith and Rogan explore the influence of mainstream media in shaping public opinion, discussing the value of alternative media as a means to gain varied perspectives.

#2224 Tim Dillon

In episode #2224 of The Joe Rogan Experience, Joe Rogan sits down with comedian Tim Dillon for a characteristically lively discussion, covering a range of topics infused with Dillon’s trademark satire and dark humor. The episode delves into Dillon’s observations on current social and political climates, including his comedic take on economic issues, cultural trends, and the American media landscape. Dillon, who is known for his biting critique of American culture, shares anecdotes from his life and career, particularly his experiences in stand-up and podcasting.

#2223 Elon Musk

In episode #2223 of the Joe Rogan Experience, released on November 4, 2024, Joe Rogan hosts Elon Musk, CEO of Tesla and SpaceX. The discussion covers various topics, including Musk’s recent endorsement of Donald Trump for the 2024 U.S. presidential election. Musk shares his concerns that a potential Kamala Harris presidency could pose threats to his social media platform, X (formerly known as Twitter), possibly leading to increased censorship and legal challenges.

Musk also highlights advancements in SpaceX’s Starlink project, particularly the plan to provide direct-to-cell phone connectivity without additional hardware, aimed at enhancing global communication access. Throughout the episode, Musk shares his thoughts on free speech, government oversight, and innovations in technology.

#2222 John Fetterman

In episode #2222 of the Joe Rogan Experience, released on November 2, 2024, host Joe Rogan interviews John Fetterman, the junior United States senator from Pennsylvania since 2023. The discussion covers Fetterman’s political career, his experiences in the Senate, and his perspectives on current national issues. They dig into topics such as healthcare reform, economic policies affecting the working class, and the importance of mental health awareness. Fetterman also shares personal anecdotes about his journey into politics and his commitment to public service. The episode provides an in-depth look at Fetterman’s legislative priorities and his vision for the future of Pennsylvania and the nation.

#2221 JD Vance

In episode #2221 of the Joe Rogan Experience, JD Vance, U.S. Senator from Ohio and author of “Hillbilly Elegy,” discusses a wide range of political and societal issues. The conversation delves into Vance’s perspectives on American economic policies, the challenges facing the working class, and his views on national and international political dynamics. He shares insights into his background, how it shaped his political ideology, and critiques of current legislative practices. Additionally, Vance and Rogan touch on cultural trends, media influence, and the impact of technology on modern society. The episode offers a comprehensive look at Vance’s beliefs and his approach to addressing the socio-economic challenges in the U.S.

#2219 Donald Trump

In episode #2219, Joe Rogan interviews former President Donald Trump, where they discuss a wide array of topics, including Trump’s views on current U.S. policies, international relations, and his potential future in politics. Trump shares his perspective on economic strategies, border policies, and issues concerning free speech and media influence. They also explore Trump’s reflections on his presidency, addressing both achievements and controversies, and his outlook on America’s future. The episode highlights Trump’s stance on domestic and global challenges, emphasizing his belief in strong leadership and policy reform.

#2218 Sam Tripoli

#2215 Graham Hancock

#2214 Shane Smith

#2212 Jelly Roll

#2211 Michael Shellenberger

#2210 Calley Means & Casey Means, MD

Casey and Calley Means discuss the impact of modern diet and lifestyle on health, focusing on processed foods, chronic diseases, and their link to inflammation and metabolic dysfunction. They emphasize the importance of a nutrient-dense, whole-food diet and delve into the role of food quality—particularly meat quality—in influencing physical and mental well-being. Both advocate for better food labeling and access to healthier food options, highlighting how lifestyle changes can drastically reduce chronic health issues and promote overall wellness.

#2208 Bridgham Buhler

#2207 Shawn Ryan

In Joe Rogan Experience episode #2207, Shawn Ryan is the featured guest. Shawn Ryan was a Navy SEAL, CIA contractor, and the host of The Shawn Ryan Show, a podcast known for deep, unfiltered conversations with military veterans, law enforcement officers, and other figures involved in national security.

During this episode, Rogan and Ryan likely discuss topics related to military operations, intelligence, and the unique challenges faced by veterans. Given Ryan’s background, the conversation may delve into his experiences in the SEALs and the CIA, as well as broader discussions about mental health, leadership, and the transition from military life to civilian life.

#2204 Matt Walsh

The Joe Rogan Experience episode #2204 features Matt Walsh, a well-known conservative commentator, author, and filmmaker. Walsh is recognized for his work at The Daily Wire and his advocacy on issues related to politics, culture, and social debates, especially regarding topics like gender identity and free speech. He’s the creator of the documentary “What is a Woman?”, which has sparked discussions about the transgender movement and societal definitions of gender.

In this episode, Rogan and Walsh likely discuss controversial cultural topics, including those that Walsh has been vocal about, such as transgender ideology, political correctness, and free speech in modern society. They may also touch on Walsh’s work, experiences, and broader perspectives on current political and cultural landscapes in the U.S.

#2201 Robert Epstein

Dr. Robert Epstein, a well-known psychology researcher, shared emotional and personal experiences. He revealed that his wife died in a suspicious car accident shortly after he testified before Congress in 2019, following a private briefing to Attorney General Ken Paxton and other officials. Epstein also expressed concerns about his safety and that of his research collaborators, citing warnings he received after the briefing.

Epstein discussed the professional challenges he’s faced, including being unable to publish in mainstream outlets despite his past position as editor-in-chief of Psychology Today. Despite these setbacks, he continues to conduct research, although some collaborators have requested to distance themselves due to safety concerns. The episode conveyed a somber tone, touching on the personal and professional risks associated with Epstein’s work.

#2198 Bret Weinstein

They explored various topics, including the state of democracy, Trump’s impact on politics, unexplained health issues, and challenges in media and information. Weinstein argued that Trump proved the system allows for unexpected outcomes and expressed concerns about losing accurate historical records of current events. Overall, the episode aimed to stimulate critical thinking and open dialogue on complex issues.

#2197 Mike Baker

Joe Rogan and Mike Baker discussed a wide array of topics, including the recent shooting of Donald Trump, media bias and political polarization, criticisms of specific political figures, the dangers of AI-generated misinformation, concerns about voter fraud and election integrity, the complexities of international relations, and the impact of processed foods on public health. They stress the importance of critical thinking, questioning narratives, and seeking truth, authenticity and transparency in politics.

#2180 Jordan Peterson

The significance of language and meaning: Jordan Peterson emphasizes the profound connection between language, meaning, and responsibility. He discusses how narratives play a crucial role in personal development and societal influence, underscoring the importance of using language to foster intellectual growth and critical thinking​.

Cultural significance of formal attire: Peterson explains the cultural importance of suits as symbols of respect and professionalism. This conversation touches on how outward appearance can reflect inner values and impact social interactions​.

Existential importance of goals: The discussion delves into the existential significance of setting and pursuing goals. Peterson highlights how having clear objectives can provide direction and purpose, helping individuals navigate life’s challenges.

Critique of postmodern ideology: Peterson critiques postmodern ideology, arguing that it often undermines traditional values and structures that support meaningful engagement and responsibility in society​.

Introduction of Peterson Academy: Peterson introduces his new project, Peterson Academy, as an alternative to traditional education. He describes it as a platform designed to promote critical thinking and intellectual development, addressing the shortcomings he perceives in the current educational system​.

Exploration of complex issues: The episode also covers a range of complex topics, including the responsible exploration of psychedelics, the ethical considerations of AI, and the role of fatherhood. Peterson and Rogan emphasize the need for a thoughtful and engaged approach to these issues.

#2171 Eric Weinstein & Terrence Howard

The importance of unconventional thinking in mathematics:Terrence Howard introduces his unique mathematical theory that one times one equals two, sparking a deep discussion on the significance of unconventional approaches in science. This theory, along with his ideas on geometric shapes like the tetrahedron and the Flower of Life, highlights his innovative mindset and challenges traditional mathematical concepts.

Exploration of high-dimensional physics:The conversation delves into complex topics such as high-dimensional entanglement, vector bundles, and the Ether. Eric Weinstein and Howard discuss the principles of super symmetry, the relationship between electricity and magnetism, and the broader implications of these theories in understanding the physical universe.

The role of academic criticism and critical thinking:Both guests emphasize the importance of academic criticism and critical thinking in scientific progress. They explore how challenging established ideas and embracing new perspectives can lead to significant advancements and a deeper understanding of interconnected scientific concepts.

Integration of string theory and geometric constructs:The discussion includes an exploration of string theory, even temperament in music, and the geometry of tetrahedrons. Howard presents his concepts of the “tetrion” and “light unit,” showcasing how geometric approaches can offer new insights into the structure of the universe.

Understanding mass delusions and the creative process:The episode touches on the phenomenon of mass delusions, the nature of creativity, and the fine line between fantasy and reality. Weinstein and Howard discuss how separating truth from fraud is crucial in both scientific inquiry and creative endeavors.

Promoting open-mindedness and ethical behavior in science:The guests advocate for open-mindedness, collaboration, and ethical behavior within the scientific community. They stress the need for new tools and approaches to address complex scientific questions and the importance of maintaining integrity and ethical standards in research.

#2128 – Joey Diaz

• The importance of hard work and goal setting: Joey Diaz emphasizes the significance of putting in effort and focusing on goals to achieve true happiness and fulfillment. He suggests living like the person you want to be, rather than the person you currently are, to drive yourself towards productivity and accomplishment.
• The balance between effort and rest: While emphasizing the importance of hard work, both Rogan and Diaz acknowledge the necessity of taking breaks for mental and physical well-being. They discuss the value of rest and relaxation in maintaining motivation and avoiding burnout.
• The pursuit of potential: A recurring theme in the conversation is the idea that many people don’t reach their full potential. They encourage listeners to set goals, pursue their passions, and challenge themselves to grow and develop.

#2136 – Graham Hancock & Flint Dibble

• Graham Hancock and Flint Dibble disagree over the Sphinx water-erosion theory. Hancock believes that the Sphinx was built by an ancient civilization, while Dibble believes that it was eroded by water.
• The Amazon Rainforest is a mystery. Hancock believes that there are lost cities in the Amazon, while Dibble believes that there is no evidence to support this claim.
• The pyramids were built by aliens. Hancock believes that the pyramids were built by aliens, while Dibble believes that they were built by humans.
• The Great Wall of China is a hoax. Hancock believes that the Great Wall of China is a hoax, while Dibble believes that it is a real wall.
• The government is hiding the truth about aliens. Hancock believes that the government is hiding the truth about aliens, while Dibble believes that there is no evidence to support this claim.

#2138 – Tucker Carlson

• Media Landscape: Carlson discusses his departure from Fox News, the current state of mainstream media, and the challenges of independent journalism. He emphasizes the importance of free speech and open dialogue in a healthy society.
• Politics: Carlson shares his views on various political issues, both domestic and international. He critiques the establishment, questions the motives of powerful figures, and advocates for policies that he believes would benefit the American people.
• UFOs and UAPs: The conversation takes an unexpected turn as Carlson reveals information he received from a government source about a secret UFO retrieval program. While acknowledging the potential for misinformation, Carlson expresses his belief in the existence of non-human intelligence and the need for greater transparency from the government.

#2143 – Tulsi Gabbard

• Tulsi Gabbard discusses her departure from the Democratic Party. Gabbard explains that she left the party because she felt that it was no longer representative of her values. She also criticizes the party’s focus on identity politics and its hostility towards free speech.
• Gabbard discusses her views on the war in Ukraine. Gabbard believes that the war is a tragedy and that the United States should be working to bring about a diplomatic resolution. She also criticizes the Biden administration’s decision to send weapons to Ukraine, arguing that this will only escalate the conflict.
• Gabbard discusses her views on the 2020 presidential election. Gabbard believes that the election was stolen from Donald Trump. She also criticizes the mainstream media for its coverage of the election, arguing that they were biased against Trump.

#2147 – Mike Baker

• Geopolitical Landscape: Baker shares his insights on various global conflicts and tensions, such as the war in Ukraine, the rise of China, and the ongoing threat of terrorism. He discusses the complexities of these situations and the potential consequences for the United States and the world.
• Intelligence and Espionage: Baker provides a glimpse into the world of intelligence gathering and covert operations, drawing from his experience in the CIA. He talks about the challenges and ethical dilemmas faced by intelligence professionals, as well as the importance of accurate information in decision-making.
• Technology and Security: The discussion delves into the impact of emerging technologies on national security, including artificial intelligence, cyber warfare, and surveillance tools. Baker highlights the potential benefits and risks of these technologies and emphasizes the need for responsible and ethical use.
• Domestic Issues: The conversation also touches on domestic issues in the United States, such as political polarization, social unrest, and the role of law enforcement. Baker offers his perspective on these challenges and suggests ways to address them.

#2152 – Terrence Howard

• Terrence Howard’s Scientific Theories: Howard discusses his unique perspectives on physics and mathematics, challenging conventional notions of gravity, relativity, and atomic structure. He introduces his concept of “Terryology,” a system based on his observations and calculations.
• Unified Field Theory: Howard elaborates on his pursuit of a unified field theory, aiming to bridge the gap between different branches of physics. He emphasizes the interconnectedness of energy, matter, and forces in the universe.
• New Form of Flight: Howard reveals his work on a new form of flight technology, claiming to have developed a revolutionary propulsion system based on his understanding of physics. He demonstrates models and diagrams to illustrate his concepts.
• 3D Modeling and Spatial Reasoning: Howard showcases his proficiency in 3D modeling and spatial reasoning, utilizing these skills to visualize and communicate his scientific ideas. He demonstrates how he applies these abilities to his research and inventions.
• Intellectual Property and Patents: Howard touches upon the importance of intellectual property protection and patents in safeguarding scientific discoveries and inventions. He shares his experiences in patenting his own work and advocates for fair recognition of intellectual contributions.
• #2157 – Duncan Trussell

• Psychedelics and Spirituality: Trussell delves into his experiences with psychedelics, discussing their potential for personal growth, spiritual exploration, and therapeutic benefits. He emphasizes the importance of responsible use and integration of these experiences.
• Consciousness and Reality: The duo explores philosophical concepts surrounding consciousness, the nature of reality, and the interconnectedness of all things. Trussell shares insights from various spiritual traditions and his own contemplations on the mysteries of existence.
• Creativity and Art: Trussell discusses his creative process as a comedian and writer, touching upon the role of intuition, vulnerability, and the exploration of difficult emotions in art. He also shares his thoughts on the power of storytelling to connect people and inspire change.
• Technology and the Future: The conversation touches on the impact of technology on society, the risks and benefits of artificial intelligence, and the importance of human connections in an increasingly digital world. Trussell expresses optimism about the future while acknowledging the challenges ahead.

#2162 – Tim Dillon

• Comedy and Culture: Dillon discusses his comedic style, the challenges of navigating cancel culture, and his perspective on the current state of comedy. He shares his thoughts on censorship, political correctness, and the importance of free speech in the entertainment industry.
• Mental Health and Personal Experiences: Dillon opens up about his struggles with mental health, including his experiences with anxiety and depression. He talks about the stigma surrounding mental illness and the importance of seeking help and support.
• Social Issues and Current Events: The conversation touches on various social issues, such as the COVID-19 pandemic, government policies, and the impact of technology on society. Dillon offers his unique and often controversial opinions on these topics, challenging mainstream narratives and encouraging critical thinking.
• Travel and Real Estate: Dillon shares his experiences traveling to different parts of the world, including his recent trip to El Salvador. He also discusses his interest in real estate and his investments in various properties.

#2125 – Kurt Metzger

• Comedy and Censorship: Metzger discusses the challenges of performing comedy in an increasingly sensitive and politically correct climate. He expresses concerns about censorship, cancel culture, and the impact it has on artistic expression and free speech.
• Social Issues and Current Events: The duo delves into various social and political issues, offering their perspectives on topics such as gender, race, identity politics, and the media. They engage in thought-provoking discussions, often challenging mainstream narratives and questioning conventional wisdom.
• Personal Experiences and Observations: Metzger shares anecdotes from his personal life and career, providing insights into his comedic process and worldview. He talks about his experiences in the entertainment industry, his interactions with other comedians, and his observations on human behavior.
• Philosophy and Existentialism: The conversation touches upon philosophical themes, exploring questions about the meaning of life, the nature of reality, and the human condition. Metzger and Rogan share their thoughts on existentialism, morality, and the challenges of navigating a complex world.

#2153 – Dave Smith

• Critique of Modern Liberalism: Rogan and Smith discuss their perception of the weaknesses of modern liberals, particularly their stance on issues like personal accountability, discipline, and free speech. They criticize what they see as a lack of emphasis on individual responsibility and a tendency towards censorship and cancel culture.
• Israel-Palestine Conflict: Smith provides a comprehensive analysis of the Israel-Palestine conflict, delving into its historical context, current state of affairs, and the complexities surrounding the issue. He offers a nuanced perspective, highlighting the suffering on both sides and advocating for a peaceful resolution.
• Corruption and War: The discussion touches upon the issue of corruption in relation to war, exploring the motivations behind conflicts and the potential for profiteering and exploitation. Smith and Rogan express their concerns about the devastating consequences of war and the importance of seeking diplomatic solutions whenever possible.
• Media Criticism: Smith criticizes the mainstream media for its perceived biases and lack of objectivity, particularly in its coverage of political events and social issues. He advocates for independent journalism and critical thinking, encouraging listeners to question the information they consume.
• Economic and Social Policies: The conversation also touches upon economic and social policies, with Smith advocating for libertarian principles such as free markets, limited government intervention, and individual liberty. He discusses the potential benefits of these policies for economic growth, social progress, and individual well-being.

If you’re looking for podcasts like Joe Rogan, click here!

Is your podcast getting lost in the audio wilderness due to low volume? Fear not, as achieving the perfect loudness level for your podcast is entirely within your grasp. This post walks through the ins and outs of podcast loudness, equipping you with the knowledge and tools to make your audio sound professional, engaging, and easy on the ears.

Understanding Podcast Loudness

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Loudness is not merely about cranking up the volume; it’s about achieving a consistent and balanced level throughout your podcast. This ensures your listeners can enjoy your content without straining to hear it or being blasted by sudden loud bursts.

Why Loudness Matters

• Listener Experience: Proper loudness is essential for a pleasant listening experience. Too quiet, and your podcast might be drowned out by background noise. Too loud, and you risk listener fatigue or even damage to their hearing.
• Professionalism: A well-balanced loudness level makes your podcast sound polished and professional, helping you stand out in a crowded podcast landscape.

Target Loudness: -16 LUFS

The industry standard for podcast loudness is -16 LUFS (Loudness Units Full Scale). Major platforms like Spotify and Apple Podcasts recommend this target. However, some podcasters may aim for a slightly higher level, such as -14 LUFS, to enhance their podcast’s presence. Remember, prioritize audio quality over extreme loudness.

Tools and Techniques for Boosting Podcast Volume

1. Normalization: This process automatically adjusts the overall loudness of your audio to your target LUFS, ensuring consistency throughout your podcast.
2. Compression: This tool tames the dynamic range of your audio, making quieter parts louder and louder parts quieter. Compression helps achieve a more even and balanced sound, making reaching a consistent loudness level easier.
3. Limiting: Think of a limiter as a safety net for your audio. It prevents your audio from exceeding a certain threshold, preventing clipping and distortion that can occur when the volume is pushed too high.
4. Gain Adjustment: This increases the overall volume of your audio. Use it cautiously, as excessive gain can introduce noise and distortion.

Addressing Clipping: A Common Pitfall

Clipping occurs when the audio signal exceeds the maximum level, resulting in a harsh, distorted sound. When increasing loudness, it’s crucial to avoid clipping. Here’s how:

• Use a Limiter: As mentioned earlier, a limiter is your best friend when preventing clipping.
• Monitor Your Levels: Monitor your audio meters closely during recording and editing. Ensure your peaks don’t exceed 0 dBFS (decibels full scale).
• Reduce Gain: If you encounter clipping, try lowering the gain on your input or individual tracks before applying compression or limiting.

Additional Audio Processing Tips

• EQ (Equalization): Adjust the frequency balance of your audio to enhance clarity and eliminate unwanted frequencies.
• De-Esser: Tame harsh “s” sounds that can become more pronounced when loudness is increased.
• Noise Reduction: Remove background noise for a cleaner sound.

Software Recommendations

• Audacity (Free): A versatile audio editor with built-in normalization, compression, and limiting tools.
• Auphonic (Paid): A powerful online tool tailored for podcast audio processing, offering automatic loudness correction and other enhancements.
• Adobe Audition (Paid): A professional-grade audio editor with advanced audio restoration and mastering tools.

Seeking Professional Help

If you’re unsure about audio editing or want the best possible results, consider hiring a professional audio engineer to master your podcast.

Conclusion

By understanding loudness, utilizing the right tools, and following these best practices, you can confidently boost your podcast’s volume and deliver a professional and enjoyable listening experience to your audience. Remember, a well-balanced and clear audio track is essential for a successful podcast.

Have you ever had a fantastic podcast episode in the bag, only to find out that OBS chewed up your CPU and left you with a choppy, unlistenable mess? It’s frustrating, but you’re not alone. OBS Studio is a powerful tool but can be a resource hog, especially when aiming for high-quality recordings. The problem ends up being a combination of factors:

• CPU Limitation: If you’re using the x264 encoder, the CPU handles the encoding, and high usage or overload happens when the CPU can’t keep up with the demands of video encoding, resolution, and frame rate.
• GPU Limitation: If you’re using a GPU-based encoder (like NVENC for NVIDIA GPUs), the GPU handles the encoding. In this case, encoding overloads may occur if the GPU is already strained by rendering tasks (e.g., gaming, video processing) or if the GPU lacks sufficient capacity.

In many cases this issue can be quickly resolved by using either an internal or external capture card, which is a small piece of hardware that takes the load off the computer while capturing HD or 4K video by acting as an intermediary between the computer’s output and the monitor. If you want to save yourself some time, this blog post explains it.

Why Does OBS Need So Much CPU Power?

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Before we dive into troubleshooting, let’s understand what’s happening under the hood. Your CPU (Central Processing Unit) is the brain of your computer, responsible for all the calculations and tasks that make your software run. OBS, like any video software, performs a ton of these tasks:

• Video encoding: This is the big one. OBS compresses your video and audio data into a format suitable for recording or streaming. It’s like packing a suitcase – the better the compression, the smaller the file, but the more work it takes.
• Filters and effects: Adding those fancy transitions or noise reduction filters all increases the CPU workload.
• Game capture: If you’re recording gameplay, OBS needs to grab the video output from your game and process it, which can be quite demanding.

So, what’s considered “high” CPU usage? And why might you see it saying encoding overloaded? It varies, but you’re generally in danger if you consistently see OBS using more than 50% of your CPU during the recording / encoding process.

Does a Capture Card Reduce GPU & CPU Usage?

Yes, a capture card can reduce both GPU and CPU usage, especially if it has built-in hardware encoding capabilities. Here’s how:

1. Offloading Encoding Tasks: Capture cards with dedicated hardware encoders (such as NVENC for NVIDIA-based cards) can handle video encoding, typically GPU and CPU-intensive. By taking over this task, the capture card reduces the load on both the GPU and CPU, allowing for smoother performance within OBS.
2. Pass-through Capabilities: When capturing from a console or a second PC, capture cards use pass-through to capture footage without requiring your main PC’s GPU to process it. This setup significantly reduces GPU usage, as the GPU no longer handles video encoding for the recording or stream.
3. Dedicated Streaming Setup: In a two-PC setup (one for gaming, one for streaming), the capture card allows the streaming PC to handle all recording and streaming tasks, drastically lowering the gaming PC’s CPU and GPU load.
4. Optimizing OBS Performance: A capture card handling video compression can make OBS run more efficiently. This reduces reliance on the CPU for encoding and on the GPU for rendering scenes and transitions.

While a capture card won’t eliminate CPU or GPU usage in OBS (as OBS still requires some processing for scenes and audio), it can substantially lighten the load, especially during high-performance streaming or recording sessions.

Troubleshooting and Optimizing OBS Encoding

Diagnose the Problem:

• Check OBS Stats: OBS has a built-in Stats window (View > Stats). While you record, monitor the CPU usage percentage.
• Use Task Manager/Activity Monitor: These tools show how much CPU each running program uses. If something else is hogging resources, close it.

Optimize OBS Settings:

• Lower Resolution and Frame Rate: Do you need to record a podcast in 4K at 60 FPS? Probably not. Lowering these settings can significantly reduce CPU usage.
  • Adjust Encoding Settings: If you have a dedicated graphics card, enable hardware encoding (Settings > Output > Encoder). This offloads the encoding work from your CPU to your GPU.
  • Experiment with the “CPU Usage Preset” (usually set to “very fast”). Try a slower preset like “medium” or even “slow” if your CPU struggles.
• Disable Unused Plugins: Go through your OBS plugins and disable or remove any you’re not actively using.
• Update OBS: Make sure you’re running the latest version – it may have performance improvements.

Optimize Your Computer:

• Close Background Programs: Close any unnecessary programs, especially resource-intensive ones like games or video editing software.
• Update Drivers: Outdated graphics drivers can cause performance issues. Check your GPU manufacturer’s website for the latest drivers.

Advanced Tips:

• Tweak Encoding Settings: If you’re comfortable, you can explore the encoding settings more thoroughly, adjust the bitrate, or try different encoders.
• Consider a Dedicated Streaming PC: If you’re a serious content creator, having a separate PC for recording or streaming can be a game-changer.

Troubleshooting Specific Issues:

• OBS High CPU Usage on Laptop: Laptops tend to run hotter, so make sure your laptop is well-ventilated. Some of the newer Macs using Apple silicone run significantly cooler. Lowering your laptop’s performance settings can also help.

Alternatives to OBS for Smoother Podcasting

If you’ve tried everything and OBS is still giving your CPU a hard time, don’t despair. Some other tools and techniques can help you achieve smooth recordings:

Hardware Solutions:

• Capture Cards: If you’re recording gameplay or other external video sources, a capture card can be a huge help. These devices handle the video encoding, taking the load off your CPU. This is particularly beneficial for laptops, which often have weaker processors than desktop computers.
• Upgrading Your Hardware: If your computer is a few years old, consider upgrading your CPU or adding more RAM. This can give OBS the extra resources it needs to run smoothly.

Take Our OBS Hardware Quiz

Software Alternatives:

• Streamlabs OBS (SLOBS): A fork of OBS designed for streamers, SLOBS is known for being slightly more resource-friendly in some cases.
• Lightstream Studio: A cloud-based streaming platform, Lightstream handles all the encoding and processing on its servers, meaning your computer only needs to send the video data. This can be a great option if you have a reliable internet connection.
• vMix: A professional-grade live production software, vMix offers more advanced features than OBS but can also be more demanding on your system. If you’re serious about podcasting and have a powerful computer.

Other Tips:

• Record Locally, Edit Later: If you’re doing a lot of post-production anyway, consider recording your audio and video separately. This can be less taxing on your CPU since you won’t encode in real time.
• Lower Quality Recording: If you’re only going to be distributing your podcast as audio, consider recording your video at a lower quality. This won’t impact your audio quality but will significantly reduce the CPU load.

Choosing the Right Solution for You

The best alternative for you will depend on your budget, technical skills, and specific podcasting needs. Experiment with different options and see what works best for your workflow. Remember, the goal is to create high-quality podcasts without your computer melting down.

Additional Tips:

• Research Capture Cards: Not all capture cards are created equal. Do your research to find one that fits your budget and needs.
• Test Software Alternatives: Many software alternatives offer free trials, so take advantage of those to see if they work well for you.
• Consider Your Internet Speed: If you’re looking into cloud-based solutions like Lightstream, make sure you have a fast and solid internet connection to avoid lag and dropped frames. If you have access to it, a fiber optic line generally has the same upload speeds as downloads, and is extremely fast and reliable.

Have you poured your heart and soul into creating a fantastic podcast but not seen the listener growth you expected? Don’t worry—you’re not alone. Many podcasters struggle with getting their content in front of the right audience. But fear not—we’ve got you covered with proven strategies to attract, engage, and grow your podcast audience.

Craft Compelling Content That Resonates

The foundation of any successful podcast is high-quality content that resonates with your target audience. Ask yourself:

• What unique value does my podcast offer?
• What problems or questions does it solve for listeners?
• Is my content informative, entertaining, or inspiring?

Ensure your episodes are well-structured, with a clear introduction, engaging discussion, and a memorable conclusion. Invest in good audio equipment for clear sound quality, and experiment with different formats like interviews, solo episodes, or panel discussions to keep things fresh.

Content Optimization:

• Engaging content: Create high-quality, interesting, and valuable content that resonates with their target audience.
• Consistent schedule: Release episodes regularly to keep listeners engaged and coming back for more.
• Compelling titles and descriptions: Use clear, concise, and keyword-rich titles and descriptions to attract listeners and improve search visibility.
• Calls to action: Encourage listeners to subscribe, rate, review, and share the podcast with others.

Optimize Your Podcast for Search Engines

Imagine your podcast website as the central hub of your podcast universe. It’s the one place where you have complete control over how your content is presented and optimized.

SEO optimization: Optimize the podcast website and episode pages for relevant keywords to improve search engine rankings. This can’t be stated enough. The podcast website acts as the hub in a hub and spoke model and should be the center of the growth strategy.

Here’s why:

• Centralized location: Your website is the one place you completely control. You can ensure all your content, information, and calls to action are present and optimized exactly how you want them.
• Search engine visibility: Optimizing your website and episode pages for relevant keywords increases the chances of listeners finding your podcast through search engines. This is a powerful way to attract new listeners organically without relying solely on other platforms or promotions.
• Conversion hub: Your website should be designed to convert listeners into subscribers and engaged fans. This can be achieved through clear calls to action, subscription forms, social media links, and valuable bonus content offered exclusively on the website.
• Data and analytics: Website analytics provide valuable data on how listeners find your show, what content resonates with them, and where they go after visiting your site. This data can inform future content creation, promotion strategies, and overall growth tactics.

To make the most of this hub, prioritize these SEO strategies:

• Keyword research: Learn how to find the words and phrases your target audience is searching for and then incorporate them with helpful, beneficial content on your website, episode titles, and descriptions.
• Technical optimization: Make sure your website is fast, mobile-friendly, and easy to navigate. Attention to meta tags, header tags, and image optimization to improve search visibility.
• Content creation: Publish blog posts, show notes, or transcripts related to your podcast episodes. This will increase your podcast’s ranking in search results and attract listeners who prefer to read or skim content.

Promote, Promote, Promote!

Don’t be shy about sharing your podcast with the world! Leverage social media platforms to share episode clips and snippets or behind-the-scenes footage and engage with your audience. Submit your podcast to popular directories like Apple Podcasts, Spotify, and Google Podcasts.

Consider collaborating with other podcasters or influencers for cross-promotion. Explore paid advertising options like social media ads or podcast sponsorships to reach a wider audience if your budget allows.

Promotion and Marketing:

• Social media: Utilize platforms like Twitter, Instagram, Facebook, and LinkedIn to share episode clips, teasers, and behind-the-scenes content and engage with the audience.
• Podcast directories: To increase discoverability, submit the podcast to popular directories like Apple Podcasts, Spotify, Google Podcasts, and Stitcher.
• Collaborations and cross-promotion: Partner with other podcasters, influencers, or relevant brands to reach new audiences.
• Paid advertising: Use targeted ads on social media or podcast platforms to promote the show to specific demographics.

Build a Community Around Your Podcast

Creating a community around your podcast fosters loyalty and encourages word-of-mouth marketing. Interact with listeners on social media, respond to comments and messages, and consider hosting Q&A sessions or live events. Offer subscribers or Patreon supporters exclusive content to show appreciation and incentivize engagement.

Track Your Progress and Adapt

Don’t forget to analyze your podcast data! Track your downloads, listener demographics, and engagement metrics to gain insights into what’s working and what’s not. Use this data to refine your content, promotion strategies, and overall approach.

Remember, building a successful podcast takes time and effort. But with consistent effort and a focus on delivering value to your listeners, you’ll be well on your way to skyrocketing your podcast listenership.

Now that you have these strategies in your toolkit create podcast magic! Share your podcast with the world and watch your audience grow.

Your podcast’s soundtrack starts here! Discover royalty-free music, inspiration, and tips for choosing and creating the ideal intro music to captivate your listeners.

Royalty-Free Music Libraries: Ready-to-use Tracks for Your Podcast Intro

Explore vast libraries of royalty-free music specifically curated for podcast intros and outros. Find the perfect track to match your podcast’s genre and mood. To learn more about using royalty-free music on a podcast, click here.

• Premium Beat: A massive collection of high-quality music for all podcasts.[Premium Beat(Shutterstock)]
• Soundstripe: Affordable and diverse music library with simple licensing.[Soundstripe]
• Artist: Unlimited downloads of curated music for creators.[Artlist]

Tips:

• Consider your podcast’s genre, target audience, and desired mood.
• Choose music that complements your podcast’s theme and brand identity.
• Pay attention to the music’s energy, instrumentation, and overall vibe.

Create Your Own Intro Music: Unleash Your Creativity

Craft a unique intro music that reflects your podcast’s personality.

• Tutorials and Guides: Learn the basics of music composition and editing through online tutorials, video courses, or even workshops offered by community colleges or music schools. There are also many resources available specifically for creating podcast intros, which can guide you through the process step-by-step.

• Software Recommendations: Discover user-friendly tools for creating your own music. Look for software that offers a variety of instruments, loops, and sound effects, along with easy-to-use editing features. Many popular options cater to beginners, with intuitive interfaces and drag-and-drop functionality.

• Sound Effects Libraries: Add extra flair and polish to your intro music with sound effects and transitions. A well-placed sound effect can enhance the mood and atmosphere of your podcast, while transitions can help create a smooth flow between the intro music and your voiceover. Sound effects libraries offer a vast selection of categorized sounds, from nature and ambience to foley and cinematic effects.

Tips:

• Experiment with different instruments, sounds, and melodies.
• Incorporate your podcast’s name or logo into the music.
• Keep it short and catchy to avoid listener fatigue.

Inspiration & Examples: Get Inspired by the Best

Listen to examples of excellent podcast intro music from different genres and styles. Find inspiration for your own unique intro.

Excellent Podcast Intro Music Examples:

Upbeat and Energetic:

• The Daily by The New York Times: A simple yet effective piano melody that builds anticipation.
• My Favorite Murder: A catchy, upbeat theme with a playful vibe.
• Reply All: A funky, electronic track with a retro feel.

Cinematic and Dramatic:

• Serial: A haunting and suspenseful score that sets the tone for the true-crime narrative.
• Homecoming: An orchestral piece that creates a sense of mystery and intrigue.
• This American Life: A gentle piano melody with subtle electronic elements that evoke a thoughtful mood.

Unique and Creative:

• 99% Invisible: A quirky and memorable theme that uses found sounds and unusual instruments.
• Radiolab: A blend of electronic and acoustic sounds that creates a sonic landscape for scientific exploration.
• The Moth: A simple acoustic guitar intro that creates an intimate and personal atmosphere.

Tips for Choosing Intro Music: Make the Right Choice

Consider these key factors when selecting your intro music:

• Length: Keep it short (15-30 seconds) to avoid losing listeners’ attention.
• Energy: Match the energy of the music to your podcast’s tone and content.
• Instrumentation: Choose instruments that complement your podcast’s theme.
• Licensing: Ensure the music you choose is royalty-free or properly licensed.

Video podcasts are the rising stars of the content world, captivating audiences with their engaging blend of audio and visual storytelling.

But with so many options available, how do you find the perfect fit? That’s where we come in. In this comprehensive guide, we’ll delve into the top video podcast hosting platforms of 2024, exploring their features, pricing, and the pros and cons of each to help you make an informed decision.

Overview of Video Podcast Platforms

Unlike audio-only files, video demands higher storage and bandwidth to ensure smooth playback.

Here’s what to look for in a video podcast hosting platform:

• Ample Storage and Bandwidth: Videos are larger files, so your platform should provide enough space and smooth playback.
• Cross-Platform Distribution: To grow your audience, a platform that supports distribution to YouTube, social media, and audio directories is essential.
• Monetization Options: From ads and subscriptions to premium content, look for platforms with monetization features.
• Customization and Analytics: Platforms with customizable players and analytics provide valuable insights to optimize viewer engagement.

What is Video Podcast Hosting?

If you’re familiar with traditional podcast hosting, you might wonder, “What’s the big deal about video?” Well, video podcast hosting is not just about storing your files but optimizing them for a seamless viewing experience. Unlike audio files, videos demand higher storage and bandwidth due to their larger size.

A good video podcast hosting platform should offer ample storage, smooth playback, and easy distribution to popular platforms like YouTube and social media. Additionally, look for features like customizable video players, analytics to track viewer behavior, and editing tools to polish your content.

Top Video Podcast Hosting Platforms

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Let’s take a closer look at the leading contenders in the video podcast hosting arena:

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Podcasting is a powerful medium for sharing ideas, but many aspiring podcasters hesitate to get started because they think they need a big budget or an existing audience. The truth is, you don’t need either. We will walk you through the 9 steps of starting a successful podcast with no money and no listeners, from concept to promotion.

Define Your Podcast Niche and Target Audience

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The first step in starting a podcast with no audience is identifying your niche. This will not only help you stand out but also help you connect with the right listeners. Ask yourself:

• What topic can you talk about for hours?
• Who is your ideal listener?

You need to create content that resonates for your target audience. Focus on a specific listener persona—what they like, what they care about, and where they spend their time online. For instance if your podcast is about cars, make sure it’s actually talking about cars! Parts, repairs, upgrades, the buying process are all good ways to find a niche within a niche. This will make your content creation and marketing more effective because it will speak directly to an audience.

Create a Strong Podcast Brand

In a crowded podcasting world, branding is essential to capture attention. Start by:

• Designing eye-catching cover art that stands out in podcast directories.
• Choosing a memorable podcast name that reflects your content and resonates with your audience.
• Develop a consistent aesthetic across your podcast artwork, social media profiles, and website.

A cohesive brand helps you attract the right listeners and makes your podcast memorable.

Plan and Structure Your Podcast Episodes

Before you start recording, it’s essential to have a plan. Don’t just “wing it”—here’s how to structure your podcast effectively:

• Outline your episodes: A clear outline or script prevents rambling and keeps the conversation focused. Even a bullet-point list of key points will help improve the flow of your podcast.
• Plan ahead: Record a few episodes in advance before you launch so you have a buffer for those busy weeks.

Having a plan ensures consistency and quality, two critical factors for keeping listeners coming back.

Connect Your Episode to a Traffic Booster 🚀

Traffic boosters are exactly that — they are quick, fast, and easy ways to hook an episode in with something that is actively being sought after.

If you were to look at Google Trends or Google News you’d be looking at exactly what I’m talking about. These are topics or trends that are getting headlines right now, and if you can somehow hook in with something that adds to the conversation you have a really good chance of getting found in search!

Take a look at this screenshot of today’s Google Trends as a perfect example:

Right now these are the top trends hitting Google…

The Buccaneers vs Cowboys is at the top, and it’s already subsided (because the game was yesterday) but there are a ton of searches for that term.

Let’s say your podcast was about football — and if you had a live stream that covered the game… there is a good chance you’d get a listener or two!

Get Crafty With Search

Another way to grow your audience is to create podcast episodes around helping people. Maybe your not so tied to sports, but instead you focus on dating and attraction.

If you wanted to get in front of the right audience (lets say you were angling towards men) then a good podcast episode might be about how to tell if a girl likes you.

Why would that work? Glad you asked…

If you did a little keyword research to see how many times that’s searched for per month you’d see it’s searched for about 10,000 times! That’s 120,000 searches a YEAR!

Then if you did a little Google search on the topic you’d see this:

Did you notice something here?

I’ll give you a hint. It starts with You and ends in Tube.

Courney Ryan (whoever that is, I don’t know!) has almost a million views on YouTube for that exact topic!

Did you notice YouTube shows up very high in a lot of search results. Hint, hint.

Making Content To Meet a Demand

If you’re able to hook your episode to a traffic booster you WILL get an audience. The trick is figuring out the right audience, the right demand, and the right answer for those folks looking the thing up.

Not only will you be helping people, but Google will reward you for doing so! From their perspective they are selling advertising, and doing everything they can to keep people on their platform. That means giving away free email (gmail) free web browsers (Chrome) and basically everything for free to keep you engaged. If you can help them by providing the best solutions to someone’s search query they will reward you with a high rank = audience members that come to watch / listen to your podcast with an interest in what you have to say from the jump! 

If you want to learn a little more about this stuff, please click here to join my mailing list and get a copy of my free monetization guide.

Use Budget-Friendly Equipment and Software

One of the biggest myths about podcasting is that you need expensive gear to produce high-quality audio.

Here’s how to get started without breaking the bank:

• USB Microphones: Affordable mics like the Audio-Technica ATR2100x-USB deliver excellent audio at a fraction of the cost of professional gear.
• Headphones: A decent pair of over-ear headphones will help you monitor your audio during recording.
• Free Recording Software: Tools like Audacity (available for Windows, Mac, and Linux) and GarageBand (for Mac users) are perfect for beginners and offer all the essential editing features you’ll need.

Even a podcast recorded in your living room can sound professional with the right tools. Click here for our equipment helper.

Record and Edit Your Podcast for Free

Recording your podcast is fun, but editing is where the magic happens. Follow these steps for clean, professional audio:

• Choose the right space: Record in a quiet room with minimal background noise. Adding soft furnishings like rugs or curtains can help reduce echo.
• Edit your audio: Use free software like Audacity to remove filler words, balance audio levels, and cut out background noise. If you want an even easier editing process, Descript is an excellent tool for beginners that automatically transcribes and lets you edit audio-like text.

Good audio quality is crucial for listener retention, so it’s worth taking the time to clean up your episodes. Click here to learn about free podcast hosting.

Host and Distribute Your Podcast on Free Platforms

To get your podcast in front of listeners, you need to host it somewhere. Luckily, there are several free podcast hosting platforms available:

• Anchor: A completely free hosting platform that automatically distributes your podcast to major directories like Apple Podcasts and Spotify.
• Spotify for Podcasters: Another free option with built-in analytics allows you to see precisely how your podcast performs.

Once your podcast is hosted, submit it to directories like Apple, Google, and Spotify. These platforms will help you reach a broad audience without spending a dime.

Promote Your Podcast and Grow Your Audience

Promotion is key to getting those first listeners when you’re starting with no audience. Here are a few ways to grow your podcast without spending any money:

• Be active on social media: Share your episodes on platforms like YouTube or where ever your target audience hangs out. Repurpose your podcast content into bite-sized clips for Instagram, TikTok, or LinkedIn.
• Collaborate with other podcasters: One of the quickest ways to grow your audience is to do promo swaps or guest on other podcasts. This allows for cross-promotion and you can tap into an existing audience that’s already interested in your topic.
• Engage with your listeners: Encourage feedback and build a community around your podcast. Reply to comments, answer questions, and involve your audience in shaping future content.

Building an engaged audience takes time, but these strategies will help you grow your listener base from zero.

Monetize Your Podcast Without an Audience

Click here for my favorite podcast host with monetization options

Once you’ve built a small but engaged audience, you can start thinking about monetization. Here are a few ways to earn from your podcast without needing a massive following:

• Affiliate marketing: Promote relevant products or services related to your podcast’s niche and earn commissions on sales through your affiliate links. If your podcast is about crafts, maybe you promote the Cricut machine or other craft-friendly products.
• Listener donations: Platforms like Patreon allow fans to support you directly in exchange for bonus content or ad-free episodes.
• Sponsorships: Even small podcasts can attract sponsors if they have a highly targeted audience. Consider pitching local businesses or brands that align with your podcast’s topic.

Monetization options grow as your audience does, but you can start small and build from there.

Avoid Common Pitfalls

When starting a podcast, there are a few common mistakes to avoid:

• Neglecting audio quality: Poor audio is one of the quickest ways to lose listeners. Invest time in editing and ensure your episodes sound professional.
• Copying other podcasts: Find your voice and perspective. While it’s okay to take inspiration, your podcast should offer something unique.
• Obsessing over numbers: Growth takes time. Focus on delivering quality content that is valuable and engaging; the numbers will come.

Avoiding these mistakes will help set you up for long-term success.

Conclusion

Starting a podcast without an audience or budget is entirely possible if you have the right plan and tools. By defining your niche, creating quality content, and promoting strategically, you can grow your podcast from the ground up. Focus on consistency, engage with your listeners, and don’t get discouraged by slow initial growth. Your podcasting journey starts now, so get recording!

 

Podcast Editing Software	Description	Pricing
Free Podcast Editing Options
Audacity	An open-source, powerful audio editor with many features. It requires some time to learn but has many tutorials available.	Free
GarageBand	A digital audio workstation for Mac users. It has a simple interface and is a good starting point, though it may be limited for complex editing.	Free (included with macOS)
Ocenaudio	A free audio editor with a clean interface and a good selection of editing tools, making it user-friendly for beginners.	Free
WavePad	Offers a range of editing features and allows direct audio recording within the software.	Free
Podcastle	An online-based freemium podcast platform with simple editing tools and a comprehensive suite of podcasting tools.	Free with optional paid features
Paid Podcast Editing Options
Adobe Audition	An industry-standard, comprehensive audio editing software that is part of the Adobe Creative Suite.	$31.49 per month as part of Creative Cloud
Descript	Innovative software that allows you to edit audio as if it were a text document. Includes transcription and collaboration features.	$15 per month for basic plan
Hindenburg Journalist	Tailored for spoken-word editing, simplifying podcasting workflows.	$95 one-time fee or subscription options
Camtasia	Great for beginners who want to add screen recordings or webcam footage to their podcasts, with an intuitive interface and extensive editing tools.	$249.99 one-time fee

What to Look for in Podcast Editing Software

Click here for free podcast editor online that’s easy to use

• User-Friendliness:  You don’t want to get lost in complicated menus! Look for software with a clean interface and tools that are easy to find and use.
• Essential Features:
  • Noise Reduction: Get rid of distracting background hums and hisses.
  • Volume Leveling: Ensure consistent audio levels so you don’t have to constantly adjust their volume.
  • Trimming and Arranging: Cut out mistakes, rearrange segments, and create a smooth flow.
  • Music/Sound Effects: Easily add intro/outro music and sound effects for a polished touch.
• Advanced Features (Nice to Have):
  • Multitrack Editing: Edit multiple audio recordings (like interviews) simultaneously.
  • Compression: Optimize dynamics to make your audio sound more consistent.
  • Mastering:  A final polish to enhance overall sound quality.

Tips for Choosing the Right Editing Software

Click here for my favorite easy-to-use podcast editing software

Choosing the right podcast editing software comes down to a few important factors. Here’s how to make a smart decision:

• Consider Your Budget:
  • Free is a Great Start: If you’re just starting out or cost is a major concern, there are fantastic free options like Audacity, GarageBand, and others. These are excellent for learning the basics and creating high-quality podcasts without breaking the bank.
  • Paid Upgrades: Once you’ve outgrown the free software or want more advanced features, you can always consider investing in paid options. Many offer subscription models, so you can try them for a monthly fee before committing to the long-term.
• Assess Your Tech Comfort:
  • Beginner-friendly:  If you’re new to audio editing, look for software with a clean interface and intuitive tools. Programs like GarageBand and Alitu are designed with simplicity in mind.
  • Room to Grow:  If you’re tech-savvy and want powerful tools for intricate editing, consider more advanced options like Adobe Audition or Hindenburg Journalist.
• Take it for a Test Drive:
  • Free trials: Most paid software offers free trials for a limited time. This is the best way to get a feel for the interface, features, and workflow before purchasing.
  • Watch tutorials: Search for tutorials and walkthroughs on platforms like YouTube for the software you’re considering. This will give you a good idea of how it works.

Video Editing Software

Click here for my favorite easy-to-use video editing software

While some podcasters choose audio-only formats, many are incorporating video elements to boost engagement. Here are some popular video editing options to consider, depending on your budget and skill level:

DaVinci Resolve: Free and powerful, DaVinci Resolve offers professional-grade editing capabilities, but it has a steeper learning curve.

Adobe Premiere Pro: Premiere Pro is incredibly versatile but comes with a subscription fee.

Final Cut Pro X: Exclusive to Mac users, Final Cut Pro offers a powerful and user-friendly editing experience.

HitFilm Express: A free option with surprisingly robust features, HitFilm Express is a great choice for beginners.

Hybrid Options

• Riverside.fm: A fantastic platform for recording remote interviews, it also has easy-to-use editing tools built-in.
• Alitu: This beginner-friendly tool helps you automate parts of the editing process, saving you time.

Software	Description	Pricing
Free Video Editing Options
DaVinci Resolve	Free and powerful, offering professional-grade editing capabilities with a steeper learning curve.	Free, $295 for Studio version
HitFilm Express	A free option with robust features, great for beginners.	Free
Paid Video Editing Options
Adobe Premiere Pro	Incredibly versatile with a subscription fee, part of the Adobe Creative Cloud.	$20.99/month (Single App), $52.99/month (Full Creative Cloud)​ ​
Final Cut Pro X	Exclusive to Mac users, offers a powerful and user-friendly editing experience.	$299.99 one-time fee
Hybrid Options
Riverside.fm	A fantastic platform for recording remote interviews, also includes easy-to-use editing tools.	$19/month (Standard Plan)​​
Alitu	Beginner-friendly tool that automates parts of the editing process, saving you time.	$32/month​​

Don’t get caught up in the hype! While it’s tempting to choose the editing software used by your favorite podcasters, resist the urge to follow suit. Every podcaster has unique needs and preferences. The software that works wonders for a seasoned podcaster with a complex workflow might be overwhelming for a beginner.

Focus on what feels comfortable for you. Consider the kind of content you’ll create, how much editing you anticipate needing, and your existing technical expertise. If you’re unsure where to start, some software options offer tiered features or freemium plans that allow you to experiment with basic editing tools before committing to a paid subscription.