Have you poured your heart and soul into creating a fantastic podcast but not seen the listener growth you expected? Don’t worry—you’re not alone. Many podcasters struggle with getting their content in front of the right audience. But fear not—we’ve got you covered with proven strategies to attract, engage, and grow your podcast audience.

Craft Compelling Content That Resonates

The foundation of any successful podcast is high-quality content that resonates with your target audience. Ask yourself:

• What unique value does my podcast offer?
• What problems or questions does it solve for listeners?
• Is my content informative, entertaining, or inspiring?

Ensure your episodes are well-structured, with a clear introduction, engaging discussion, and a memorable conclusion. Invest in good audio equipment for clear sound quality, and experiment with different formats like interviews, solo episodes, or panel discussions to keep things fresh.

Content Optimization:

• Engaging content: Create high-quality, interesting, and valuable content that resonates with their target audience.
• Consistent schedule: Release episodes regularly to keep listeners engaged and coming back for more.
• Compelling titles and descriptions: Use clear, concise, and keyword-rich titles and descriptions to attract listeners and improve search visibility.
• Calls to action: Encourage listeners to subscribe, rate, review, and share the podcast with others.

Optimize Your Podcast for Search Engines

Imagine your podcast website as the central hub of your podcast universe. It’s the one place where you have complete control over how your content is presented and optimized.

SEO optimization: Optimize the podcast website and episode pages for relevant keywords to improve search engine rankings. This can’t be stated enough. The podcast website acts as the hub in a hub and spoke model and should be the center of the growth strategy.

Here’s why:

• Centralized location: Your website is the one place you completely control. You can ensure all your content, information, and calls to action are present and optimized exactly how you want them.
• Search engine visibility: Optimizing your website and episode pages for relevant keywords increases the chances of listeners finding your podcast through search engines. This is a powerful way to attract new listeners organically without relying solely on other platforms or promotions.
• Conversion hub: Your website should be designed to convert listeners into subscribers and engaged fans. This can be achieved through clear calls to action, subscription forms, social media links, and valuable bonus content offered exclusively on the website.
• Data and analytics: Website analytics provide valuable data on how listeners find your show, what content resonates with them, and where they go after visiting your site. This data can inform future content creation, promotion strategies, and overall growth tactics.

To make the most of this hub, prioritize these SEO strategies:

• Keyword research: Learn how to find the words and phrases your target audience is searching for and then incorporate them with helpful, beneficial content on your website, episode titles, and descriptions.
• Technical optimization: Make sure your website is fast, mobile-friendly, and easy to navigate. Attention to meta tags, header tags, and image optimization to improve search visibility.
• Content creation: Publish blog posts, show notes, or transcripts related to your podcast episodes. This will increase your podcast’s ranking in search results and attract listeners who prefer to read or skim content.

Promote, Promote, Promote!

Don’t be shy about sharing your podcast with the world! Leverage social media platforms to share episode clips and snippets or behind-the-scenes footage and engage with your audience. Submit your podcast to popular directories like Apple Podcasts, Spotify, and Google Podcasts.

Consider collaborating with other podcasters or influencers for cross-promotion. Explore paid advertising options like social media ads or podcast sponsorships to reach a wider audience if your budget allows.

Promotion and Marketing:

• Social media: Utilize platforms like Twitter, Instagram, Facebook, and LinkedIn to share episode clips, teasers, and behind-the-scenes content and engage with the audience.
• Podcast directories: To increase discoverability, submit the podcast to popular directories like Apple Podcasts, Spotify, Google Podcasts, and Stitcher.
• Collaborations and cross-promotion: Partner with other podcasters, influencers, or relevant brands to reach new audiences.
• Paid advertising: Use targeted ads on social media or podcast platforms to promote the show to specific demographics.

Build a Community Around Your Podcast

Creating a community around your podcast fosters loyalty and encourages word-of-mouth marketing. Interact with listeners on social media, respond to comments and messages, and consider hosting Q&A sessions or live events. Offer subscribers or Patreon supporters exclusive content to show appreciation and incentivize engagement.

Track Your Progress and Adapt

Don’t forget to analyze your podcast data! Track your downloads, listener demographics, and engagement metrics to gain insights into what’s working and what’s not. Use this data to refine your content, promotion strategies, and overall approach.

Remember, building a successful podcast takes time and effort. But with consistent effort and a focus on delivering value to your listeners, you’ll be well on your way to skyrocketing your podcast listenership.

Now that you have these strategies in your toolkit create podcast magic! Share your podcast with the world and watch your audience grow.

Your podcast’s soundtrack starts here! Discover royalty-free music, inspiration, and tips for choosing and creating the ideal intro music to captivate your listeners.

Royalty-Free Music Libraries: Ready-to-use Tracks for Your Podcast Intro

Explore vast libraries of royalty-free music specifically curated for podcast intros and outros. Find the perfect track to match your podcast’s genre and mood. To learn more about using royalty-free music on a podcast, click here.

• Premium Beat: A massive collection of high-quality music for all podcasts.[Premium Beat(Shutterstock)]
• Soundstripe: Affordable and diverse music library with simple licensing.[Soundstripe]
• Artist: Unlimited downloads of curated music for creators.[Artlist]

Tips:

• Consider your podcast’s genre, target audience, and desired mood.
• Choose music that complements your podcast’s theme and brand identity.
• Pay attention to the music’s energy, instrumentation, and overall vibe.

Create Your Own Intro Music: Unleash Your Creativity

Craft a unique intro music that reflects your podcast’s personality.

• Tutorials and Guides: Learn the basics of music composition and editing through online tutorials, video courses, or even workshops offered by community colleges or music schools. There are also many resources available specifically for creating podcast intros, which can guide you through the process step-by-step.

• Software Recommendations: Discover user-friendly tools for creating your own music. Look for software that offers a variety of instruments, loops, and sound effects, along with easy-to-use editing features. Many popular options cater to beginners, with intuitive interfaces and drag-and-drop functionality.

• Sound Effects Libraries: Add extra flair and polish to your intro music with sound effects and transitions. A well-placed sound effect can enhance the mood and atmosphere of your podcast, while transitions can help create a smooth flow between the intro music and your voiceover. Sound effects libraries offer a vast selection of categorized sounds, from nature and ambience to foley and cinematic effects.

Tips:

• Experiment with different instruments, sounds, and melodies.
• Incorporate your podcast’s name or logo into the music.
• Keep it short and catchy to avoid listener fatigue.

Inspiration & Examples: Get Inspired by the Best

Listen to examples of excellent podcast intro music from different genres and styles. Find inspiration for your own unique intro.

Excellent Podcast Intro Music Examples:

Upbeat and Energetic:

• The Daily by The New York Times: A simple yet effective piano melody that builds anticipation.
• My Favorite Murder: A catchy, upbeat theme with a playful vibe.
• Reply All: A funky, electronic track with a retro feel.

Cinematic and Dramatic:

• Serial: A haunting and suspenseful score that sets the tone for the true-crime narrative.
• Homecoming: An orchestral piece that creates a sense of mystery and intrigue.
• This American Life: A gentle piano melody with subtle electronic elements that evoke a thoughtful mood.

Unique and Creative:

• 99% Invisible: A quirky and memorable theme that uses found sounds and unusual instruments.
• Radiolab: A blend of electronic and acoustic sounds that creates a sonic landscape for scientific exploration.
• The Moth: A simple acoustic guitar intro that creates an intimate and personal atmosphere.

Tips for Choosing Intro Music: Make the Right Choice

Consider these key factors when selecting your intro music:

• Length: Keep it short (15-30 seconds) to avoid losing listeners’ attention.
• Energy: Match the energy of the music to your podcast’s tone and content.
• Instrumentation: Choose instruments that complement your podcast’s theme.
• Licensing: Ensure the music you choose is royalty-free or properly licensed.

Video podcasts are the rising stars of the content world, captivating audiences with their engaging blend of audio and visual storytelling.

But with so many options available, how do you find the perfect fit? That’s where we come in. In this comprehensive guide, we’ll delve into the top video podcast hosting platforms of 2024, exploring their features, pricing, and the pros and cons of each to help you make an informed decision.

Overview of Video Podcast Platforms

Unlike audio-only files, video demands higher storage and bandwidth to ensure smooth playback.

Here’s what to look for in a video podcast hosting platform:

• Ample Storage and Bandwidth: Videos are larger files, so your platform should provide enough space and smooth playback.
• Cross-Platform Distribution: To grow your audience, a platform that supports distribution to YouTube, social media, and audio directories is essential.
• Monetization Options: From ads and subscriptions to premium content, look for platforms with monetization features.
• Customization and Analytics: Platforms with customizable players and analytics provide valuable insights to optimize viewer engagement.

What is Video Podcast Hosting?

If you’re familiar with traditional podcast hosting, you might wonder, “What’s the big deal about video?” Well, video podcast hosting is not just about storing your files but optimizing them for a seamless viewing experience. Unlike audio files, videos demand higher storage and bandwidth due to their larger size.

A good video podcast hosting platform should offer ample storage, smooth playback, and easy distribution to popular platforms like YouTube and social media. Additionally, look for features like customizable video players, analytics to track viewer behavior, and editing tools to polish your content.

Top Video Podcast Hosting Platforms

Click here to get started on my favorite podcasting platform with video support

Let’s take a closer look at the leading contenders in the video podcast hosting arena:

Podcast Platform	Pricing	Pros	Cons	Best For
	Varies by plan, video hosting available on higher tiers	Reliable hosting, excellent customer support, comprehensive analytics, customizable players, monetization options	Video hosting not available on basic plan, interface may feel dated	Experienced podcasters, those seeking comprehensive features
	Varies by plan, video hosting as an add-on	Easy to use, affordable video hosting, Magic Mastering, wide distribution	Limited storage on lower plans, fewer advanced features	Beginners, those seeking simplicity and affordability
	Varies by plan, unlimited video hosting on top tier	Unlimited video hosting on Unlimited Plus plan, live streaming, easy social media integration, affordable pricing	Free plan very limited, interface can be overwhelming	Creators with extensive video content, budget-conscious podcasters
Castos	Varies by plan, video hosting included in all paid plans	Video hosting on all plans, Seriously Simple Podcasting platform, private podcasting, WordPress integration	Fewer third-party integrations, limited video player customization	Podcasters seeking an all-in-one solution, WordPress users
	Free	Unlimited video hosting, easy to use, seamless Spotify integration, built-in tools	Videos only available on Spotify, limited customization, no advanced video analytics	Beginners, those focused on Spotify’s audience

Key Video Podcast Platforms

Click here to get started on my favorite video podcasting platform

1. YouTube

• Overview: The most recognized platform for video content, YouTube is a top choice for video podcasts.
• Features:
  • Over 2 billion logged-in users monthly.
  • Robust monetization options, including ads, memberships, and super chats.
  • Advanced analytics tools for audience insights.
  • Highly searchable, as YouTube functions as the world’s second-largest search engine.
• Considerations: While excellent for visibility, YouTube doesn’t create RSS feeds for audio distribution, meaning it functions primarily as a standalone platform unless integrated with other hosting services.

2. Spotify & Spotify for Podcasters

• Overview: Spotify has embraced video content, allowing creators to upload video podcasts directly.
• Features:
  • Integration of audio and video enhances user engagement.
  • Free hosting with audio-only RSS feeds for broader distribution.
  • Easy to upload video content, even if hosted elsewhere.
• Considerations: Although highly accessible, the video experience may not be as prominent as on dedicated video platforms like YouTube.

3. Podbean

• Overview: A long-standing favorite, Podbean now supports video hosting alongside audio content.
• Features:
  • Unified hosting for both audio and video.
  • Live streaming capabilities and monetization options.
  • Plans starting at $29/month offer various subscription models.
• Considerations: Podbean’s user-friendly setup is ideal for new podcasters, though advanced features may require a paid plan.

4. Libsyn

• Overview: One of the oldest podcast hosting platforms, Libsyn has adapted to include video podcasting.
• Features:
  • Allows uploading of both audio and video content for distribution across multiple channels.
  • Pricing starts at $7/month, with an additional fee for video hosting.
• Considerations: While reliable, Libsyn’s interface can feel less modern than newer platforms.

5. Castos

• Overview: A versatile platform, Castos offers both hosting and production services for podcasts.
• Features:
  • Supports video file hosting starting at $99/month.
  • Includes YouTube republishing and advanced analytics.
• Considerations: Its higher pricing is aimed at podcasters who want comprehensive features, making it ideal for professional creators.

6. Vimeo

• Overview: Known primarily as a video hosting service, Vimeo also supports video podcasts but lacks RSS capabilities.
• Features:
  • High-quality video hosting with customizable player options.
  • Monetization through subscriptions or pay-per-view models.
• Considerations: Vimeo is best suited for creators focused on high-quality visuals rather than broad podcast distribution.

7. Blubrry

• Overview: Blubrry offers reliable infrastructure tailored for podcasters, including video hosting.
• Features:
  • Integrates seamlessly with WordPress via the PowerPress plugin.
  • Provides analytics and monetization options.
• Considerations: Ideal for WordPress users seeking an all-in-one solution.

8. Wistia

• Overview: Originally a marketing tool for businesses, Wistia has expanded into video podcast hosting.
• Features:
  • Focuses on branding and customer engagement through videos.
  • Paid plans start at $19/month and include more comprehensive features.
• Considerations: Best suited for businesses looking to integrate video podcasts into their marketing strategy.

Choosing the Right Video Podcast Hosting Service

Selecting the best video podcast hosting platform depends on your needs and priorities. Consider the following factors:

• Budget: Figure out how much you will spend on hosting, as prices vary significantly among platforms.
• Storage and bandwidth: If you plan on producing a lot of video content, opt for a platform with ample storage and bandwidth.
• Distribution: Decide where to distribute your video podcast (YouTube, social media, your website, etc.) and choose a platform that supports those channels.
• Features: Consider the features that are most important to you, such as if they have a monetization platform, video analytics, customizable players, and editing tools.
• Technical expertise: Some platforms are more user-friendly than others, so choose one that aligns with your technical skills.

Remember, there’s no one-size-fits-all solution. Take advantage of free trials to see what you like and to test different platforms and see which is right for you.

With the right platform by your side, you’ll be well on your way to creating captivating video podcasts that engage and entertain your audience.

Conclusion

There’s no one-size-fits-all solution for video podcast hosting, so exploring free trials and testing different platforms is a good way to find the perfect match. Whether you’re aiming for YouTube’s massive audience, Spotify’s integrated audio-video experience, or Podbean’s monetization tools, each platform has something unique to offer.

Click to learn about the best podcasting platform

Podcasting is a powerful medium for sharing ideas, but many aspiring podcasters hesitate to get started because they think they need a big budget or an existing audience. The truth is, you don’t need either. We will walk you through the 9 steps of starting a successful podcast with no money and no listeners, from concept to promotion.

Define Your Podcast Niche and Target Audience

Click here to learn about the best podcasting platforms to start with

The first step in starting a podcast with no audience is identifying your niche. This will not only help you stand out but also help you connect with the right listeners. Ask yourself:

• What topic can you talk about for hours?
• Who is your ideal listener?

You need to create content that resonates for your target audience. Focus on a specific listener persona—what they like, what they care about, and where they spend their time online. For instance if your podcast is about cars, make sure it’s actually talking about cars! Parts, repairs, upgrades, the buying process are all good ways to find a niche within a niche. This will make your content creation and marketing more effective because it will speak directly to an audience.

Create a Strong Podcast Brand

In a crowded podcasting world, branding is essential to capture attention. Start by:

• Designing eye-catching cover art that stands out in podcast directories.
• Choosing a memorable podcast name that reflects your content and resonates with your audience.
• Develop a consistent aesthetic across your podcast artwork, social media profiles, and website.

A cohesive brand helps you attract the right listeners and makes your podcast memorable.

Plan and Structure Your Podcast Episodes

Before you start recording, it’s essential to have a plan. Don’t just “wing it”—here’s how to structure your podcast effectively:

• Outline your episodes: A clear outline or script prevents rambling and keeps the conversation focused. Even a bullet-point list of key points will help improve the flow of your podcast.
• Plan ahead: Record a few episodes in advance before you launch so you have a buffer for those busy weeks.

Having a plan ensures consistency and quality, two critical factors for keeping listeners coming back.

Connect Your Episode to a Traffic Booster 🚀

Traffic boosters are exactly that — they are quick, fast, and easy ways to hook an episode in with something that is actively being sought after.

If you were to look at Google Trends or Google News you’d be looking at exactly what I’m talking about. These are topics or trends that are getting headlines right now, and if you can somehow hook in with something that adds to the conversation you have a really good chance of getting found in search!

Take a look at this screenshot of today’s Google Trends as a perfect example:

Right now these are the top trends hitting Google…

The Buccaneers vs Cowboys is at the top, and it’s already subsided (because the game was yesterday) but there are a ton of searches for that term.

Let’s say your podcast was about football — and if you had a live stream that covered the game… there is a good chance you’d get a listener or two!

Get Crafty With Search

Another way to grow your audience is to create podcast episodes around helping people. Maybe your not so tied to sports, but instead you focus on dating and attraction.

If you wanted to get in front of the right audience (lets say you were angling towards men) then a good podcast episode might be about how to tell if a girl likes you.

Why would that work? Glad you asked…

If you did a little keyword research to see how many times that’s searched for per month you’d see it’s searched for about 10,000 times! That’s 120,000 searches a YEAR!

Then if you did a little Google search on the topic you’d see this:

Did you notice something here?

I’ll give you a hint. It starts with You and ends in Tube.

Courney Ryan (whoever that is, I don’t know!) has almost a million views on YouTube for that exact topic!

Did you notice YouTube shows up very high in a lot of search results. Hint, hint.

Making Content To Meet a Demand

If you’re able to hook your episode to a traffic booster you WILL get an audience. The trick is figuring out the right audience, the right demand, and the right answer for those folks looking the thing up.

Not only will you be helping people, but Google will reward you for doing so! From their perspective they are selling advertising, and doing everything they can to keep people on their platform. That means giving away free email (gmail) free web browsers (Chrome) and basically everything for free to keep you engaged. If you can help them by providing the best solutions to someone’s search query they will reward you with a high rank = audience members that come to watch / listen to your podcast with an interest in what you have to say from the jump! 

If you want to learn a little more about this stuff, please click here to join my mailing list and get a copy of my free monetization guide.

Use Budget-Friendly Equipment and Software

One of the biggest myths about podcasting is that you need expensive gear to produce high-quality audio.

Here’s how to get started without breaking the bank:

• USB Microphones: Affordable mics like the Audio-Technica ATR2100x-USB deliver excellent audio at a fraction of the cost of professional gear.
• Headphones: A decent pair of over-ear headphones will help you monitor your audio during recording.
• Free Recording Software: Tools like Audacity (available for Windows, Mac, and Linux) and GarageBand (for Mac users) are perfect for beginners and offer all the essential editing features you’ll need.

Even a podcast recorded in your living room can sound professional with the right tools. Click here for our equipment helper.

Record and Edit Your Podcast for Free

Recording your podcast is fun, but editing is where the magic happens. Follow these steps for clean, professional audio:

• Choose the right space: Record in a quiet room with minimal background noise. Adding soft furnishings like rugs or curtains can help reduce echo.
• Edit your audio: Use free software like Audacity to remove filler words, balance audio levels, and cut out background noise. If you want an even easier editing process, Descript is an excellent tool for beginners that automatically transcribes and lets you edit audio-like text.

Good audio quality is crucial for listener retention, so it’s worth taking the time to clean up your episodes. Click here to learn about free podcast hosting.

Host and Distribute Your Podcast on Free Platforms

To get your podcast in front of listeners, you need to host it somewhere. Luckily, there are several free podcast hosting platforms available:

• Anchor: A completely free hosting platform that automatically distributes your podcast to major directories like Apple Podcasts and Spotify.
• Spotify for Podcasters: Another free option with built-in analytics allows you to see precisely how your podcast performs.

Once your podcast is hosted, submit it to directories like Apple, Google, and Spotify. These platforms will help you reach a broad audience without spending a dime.

Promote Your Podcast and Grow Your Audience

Promotion is key to getting those first listeners when you’re starting with no audience. Here are a few ways to grow your podcast without spending any money:

• Be active on social media: Share your episodes on platforms like YouTube or where ever your target audience hangs out. Repurpose your podcast content into bite-sized clips for Instagram, TikTok, or LinkedIn.
• Collaborate with other podcasters: One of the quickest ways to grow your audience is to do promo swaps or guest on other podcasts. This allows for cross-promotion and you can tap into an existing audience that’s already interested in your topic.
• Engage with your listeners: Encourage feedback and build a community around your podcast. Reply to comments, answer questions, and involve your audience in shaping future content.

Building an engaged audience takes time, but these strategies will help you grow your listener base from zero.

Monetize Your Podcast Without an Audience

Click here for my favorite podcast host with monetization options

Once you’ve built a small but engaged audience, you can start thinking about monetization. Here are a few ways to earn from your podcast without needing a massive following:

• Affiliate marketing: Promote relevant products or services related to your podcast’s niche and earn commissions on sales through your affiliate links. If your podcast is about crafts, maybe you promote the Cricut machine or other craft-friendly products.
• Listener donations: Platforms like Patreon allow fans to support you directly in exchange for bonus content or ad-free episodes.
• Sponsorships: Even small podcasts can attract sponsors if they have a highly targeted audience. Consider pitching local businesses or brands that align with your podcast’s topic.

Monetization options grow as your audience does, but you can start small and build from there.

Avoid Common Pitfalls

When starting a podcast, there are a few common mistakes to avoid:

• Neglecting audio quality: Poor audio is one of the quickest ways to lose listeners. Invest time in editing and ensure your episodes sound professional.
• Copying other podcasts: Find your voice and perspective. While it’s okay to take inspiration, your podcast should offer something unique.
• Obsessing over numbers: Growth takes time. Focus on delivering quality content that is valuable and engaging; the numbers will come.

Avoiding these mistakes will help set you up for long-term success.

Conclusion

Starting a podcast without an audience or budget is entirely possible if you have the right plan and tools. By defining your niche, creating quality content, and promoting strategically, you can grow your podcast from the ground up. Focus on consistency, engage with your listeners, and don’t get discouraged by slow initial growth. Your podcasting journey starts now, so get recording!

What to Look for in Podcast Editing Software

Click here for free podcast editor online that’s easy to use

• User-Friendliness:  You don’t want to get lost in complicated menus! Look for software with a clean interface and tools that are easy to find and use.
• Essential Features:
  • Noise Reduction: Get rid of distracting background hums and hisses.
  • Volume Leveling: Ensure consistent audio levels so you don’t have to constantly adjust their volume.
  • Trimming and Arranging: Cut out mistakes, rearrange segments, and create a smooth flow.
  • Music/Sound Effects: Easily add intro/outro music and sound effects for a polished touch.
• Advanced Features (Nice to Have):
  • Multitrack Editing: Edit multiple audio recordings (like interviews) simultaneously.
  • Compression: Optimize dynamics to make your audio sound more consistent.
  • Mastering:  A final polish to enhance overall sound quality.

Tips for Choosing the Right Editing Software

Click here for my favorite easy-to-use podcast editing software

Choosing the right podcast editing software comes down to a few important factors. Here’s how to make a smart decision:

• Consider Your Budget:
  • Free is a Great Start: If you’re just starting out or cost is a major concern, there are fantastic free options like Audacity, GarageBand, and others. These are excellent for learning the basics and creating high-quality podcasts without breaking the bank.
  • Paid Upgrades: Once you’ve outgrown the free software or want more advanced features, you can always consider investing in paid options. Many offer subscription models, so you can try them for a monthly fee before committing to the long-term.
• Assess Your Tech Comfort:
  • Beginner-friendly:  If you’re new to audio editing, look for software with a clean interface and intuitive tools. Programs like GarageBand and Alitu are designed with simplicity in mind.
  • Room to Grow:  If you’re tech-savvy and want powerful tools for intricate editing, consider more advanced options like Adobe Audition or Hindenburg Journalist.
• Take it for a Test Drive:
  • Free trials: Most paid software offers free trials for a limited time. This is the best way to get a feel for the interface, features, and workflow before purchasing.
  • Watch tutorials: Search for tutorials and walkthroughs on platforms like YouTube for the software you’re considering. This will give you a good idea of how it works.

Video Editing Software

Click here for my favorite easy-to-use video editing software

While some podcasters choose audio-only formats, many are incorporating video elements to boost engagement. Here are some popular video editing options to consider, depending on your budget and skill level:

DaVinci Resolve: Free and powerful, DaVinci Resolve offers professional-grade editing capabilities, but it has a steeper learning curve.

Adobe Premiere Pro: Premiere Pro is incredibly versatile but comes with a subscription fee.

Final Cut Pro X: Exclusive to Mac users, Final Cut Pro offers a powerful and user-friendly editing experience.

HitFilm Express: A free option with surprisingly robust features, HitFilm Express is a great choice for beginners.

Hybrid Options

• Riverside.fm: A fantastic platform for recording remote interviews, it also has easy-to-use editing tools built-in.
• Alitu: This beginner-friendly tool helps you automate parts of the editing process, saving you time.

Don’t get caught up in the hype! While it’s tempting to choose the editing software used by your favorite podcasters, resist the urge to follow suit. Every podcaster has unique needs and preferences. The software that works wonders for a seasoned podcaster with a complex workflow might be overwhelming for a beginner.

Focus on what feels comfortable for you. Consider the kind of content you’ll create, how much editing you anticipate needing, and your existing technical expertise. If you’re unsure where to start, some software options offer tiered features or freemium plans that allow you to experiment with basic editing tools before committing to a paid subscription.

Are you setting the right goals for your podcast? It’s easy to get caught up in the allure of high download numbers, but they don’t always equate to true podcasting success. The truth is, your podcast’s purpose should dictate what metrics truly matter. Are you hoping to build a loyal listener community around a shared passion? Do you dream of turning your podcast into a profitable business venture through advertising or sponsorships? Maybe your podcast is a strategic tool meant to drive traffic to a website or establish yourself as an expert in your field. Understanding your unique goals from the outset will empower you to focus on the metrics that provide the most valuable insights for your podcast’s journey. It will also save you a lot of time and energy.

Define Your Podcast’s Purpose First

Before you worry about tracking anything, ask yourself these key questions:

• Monetization: Do you dream of securing ads or sponsorships? Here, audience size is important, but your niche and listener engagement are just as crucial.
• Brand/Business Building: Your podcast may drive traffic to a website, sell products or services, or establish you as an expert. It can also work as the inverse and pull in traffic on its own, and then send website viewers to the podcast to become listeners. Downloads are less vital than using your show and site as a powerful lead-generation tool.
• Personal Passion: If your podcast is a joyful hobby, a dedicated community of like-minded listeners might be far more fulfilling than massive download numbers.

This matters because it can drastically change how you promote your podcast.

Podcast Downloads: A Key Metric, But Not the Only One

Let’s be clear: Downloads are still important! They indicate your potential reach. However, understanding your goals helps you target a download number that makes sense for your podcast’s success.

NOTE: Buying podcast downloads will not result in an engaged audience and will not help you accomplish your goals. Do THIS Instead…

• Downloads Defined:  A download happens when someone saves your episode file. It doesn’t guarantee they’ve listened to the whole thing, but it’s a sign of interest. However, engagement metrics like average listen time are even more important. If listeners are only tuning in for a short period, it might be a sign that your content isn’t resonating or that your episode lengths are too long. It’s important to track how long listeners are sticking around for each episode and to analyze where any drop-offs are happening. This will allow you to analyze the episodes for areas for improvement and ensure your content is engaging throughout. It will also tell the algorithm that people like your show, and that will help it slide up in the charts.
• The Growth Mindset: Comments, reviews, and social media buzz indicate a loyal audience, which is attractive to sponsors, builds your brand and enhances the joy of podcasting.

What’s a ‘Good’ Number of Podcast Downloads?

There’s no one-size-fits-all answer. It depends heavily on your goals and your niche. Some statistics from recent Podcast MarketingTrends reports can offer context, but focus on your growth above all else.

The Growth Mindset

Regardless of your goal, growth matters. Tracking download trends over time is more revealing than single-episode stats. But remember, audience interaction matters equally, if not more. Comments, reviews, and social media buzz indicate a loyal audience, which is attractive to sponsors, builds your brand and enhances the joy of podcasting.

Conclusion

Downloads are one piece of the puzzle. Understanding your goals helps you choose the metrics that matter most to YOUR podcast. Focus on creating valuable, helpful, content, and the right audience (and the right numbers) will follow.

In the crowded world of podcasts, just having great content isn’t enough. You need a strong, memorable brand to stand out. Think of your podcast brand as its personality – the unique combination of elements that make listeners instantly recognize and connect with your show.

Why Podcast Branding Matters

• Discoverability: A well-defined brand with a catchy name and eye-catching cover art makes your show easier to find in directories and search results.
• Audience Connection:  Consistent branding builds trust and familiarity. Listeners come to associate certain colors, imagery, and a tone of voice with your podcast.
• Professional Appeal: A polished brand shows potential guests and sponsors that you’re serious about your show.

Key Elements of Podcast Branding

• Name: Choose a name that’s memorable, easy to say, and reflects your podcast’s theme. Consider how it’ll look in search results.
• Cover Art: This is often the first impression. Use colors, fonts, and imagery that align with your show’s mood and attract your target audience. We have a great article on making cover art, it’s super simple.
• Logo (Optional): A simple logo can be a great visual anchor on social media and merchandise.
• Tagline:  A short, snappy phrase that sums up the essence of your show.
• Brand Voice: This is how your podcast “speaks.” Are you friendly and conversational, or more formal and informative? Keep this consistent across all your communication.

Building Your Podcast Brand Strategy

• Know Your Audience: Who are you trying to reach? Create an “ideal listener” profile with details about their demographics, interests, and the problems your podcast helps solve.
• Finding Your Niche: Drilling down into a specific topic area helps you stand out. Instead of a general “business podcast,” focus on startups, e-commerce, etc.
• Your Unique Selling Proposition:  What makes your podcast special? It could be your expertise, interview style, or even the specific format of your show.

Most people focus on the visuals when they think about podcast branding. But there’s a whole other dimension that’s often overlooked – the power of audio branding! Just like the instantly recognizable theme songs of your favorite TV shows, using sound strategically can make your podcast stick in listeners’ minds.

Audio Branding (Often Overlooked)

Click here to see how to get royalty-free podcast intro music

Here’s how to harness audio branding for your show:

• Intro/Outro Music: Your Podcast’s Theme Song
  • Intro/Outro Music:  Choosing the right intro and outro music is like picking a theme song for your podcast. It should set the tone for each episode and be something listeners will remember. Here are a few ways to find the perfect audio: 
    • Royalty-Free Music Libraries: Sites like AudioJungle, Freesound, and Epidemic Sound offer a vast selection of royalty-free music you can legally use in your podcast. Many have filters by mood, genre, and even podcast-specific categories.
    • Commissioned Compositions: If you have a specific sound, consider hiring a composer to create an original intro and outro for your show. While this can be more expensive, it guarantees you’ll have unique music that perfectly matches your brand.
    • Record Your Own Music: If you or someone you know has musical talent, you can create intro and outro music. This is a great way to add a personal touch to your branding. Just be sure the recording quality is professional.
  • Sound Effects & Voiceovers: Used strategically, these can elevate your show’s production value and make your brand more recognizable.
• Sound Effects: Add Depth & Atmosphere
  • Carefully chosen sound effects can take your podcast to the next level.
  • Example: If you do a comedy interview podcast, the sound of crickets chirping after a bad joke could be hilarious. A travel podcast might incorporate ambient sounds from the locations they discuss.
  • Resource Tip: Check out https://freesound.org/ for a huge library of free sound effects.
• Voiceovers: Polish and Professionalism
  • You don’t need voiceovers for every podcast, but they can add a polished touch! Consider using them in your intro/outro or to transition between segments of your show.
  • Finding Voice Talent: Services like Fiverr (https://www.fiverr.com/) and Voices.com (https://www.voices.com/) make it easy to connect with voiceover artists for any budget.

Pro Tips & Additional Resources

• Maintaining Consistency: Use your colors, fonts, and voice across your website, social media, and even show notes. You’re seriously missing out if you don’t have a website yet for your podcast, because just by making transcripts of your episodes you can pull in massive amounts of new listeners. Click here to read more.
• Free Tools/Templates:  Canva (for design), Anchor (for podcast hosting), our toolset.
• Updating Your Brand:  As your show evolves, it’s okay to refresh your branding light.

Conclusion

Strong podcast branding isn’t about being fancy; it’s about intentionality. By carefully considering each element, you’ll create a podcast that leaves a lasting impression and attracts a loyal following.

Podcasts are booming in popularity, and if you’ve started one, you’re probably wondering how to make money from a podcast on Spotify. The good news is that Spotify, a major podcasting player, provides several ways to earn money on its platform. But how do podcasts get paid? This guide will cover those options and lay the groundwork for a thriving podcast business. Just look at successful podcasters like [Joe Rogan] and [The Daily] who have monetized their content on Spotify, and you’ll see the potential!

How to Monetize a Podcast on Spotify

Click here for my free podcast monetization guide

Make Money with Fan Support: Your Community Invests in You

Spotify makes it easy for your loyal fans to support your work financially. This comes in a few forms:

• • Subscriptions: Fans pay a monthly fee for access to bonus content, early episode access, behind-the-scenes extras, or even an ad-free version of your regular show.
  • One-Time Donations: Listeners who love a particular episode or really appreciate your work can show support with a single donation.
  • Other podcast hosting platforms offer similar support as well, and they allow you to publish your podcast to multiple platforms like Spotify, Apple Podcasts, Google Podcasts, and other podcast apps.

Ads: Two Approaches, Different Trade-offs

Click here for my favorite podcast hosting platform with multi-platform analytics

Think of ads on podcasts just like commercials on TV or radio. Spotify offers two main choices.

Automated Ads: This is the most hands-off way to monetize. Spotify handles everything – inserting ads into your episodes and paying you a certain amount based on how many people hear those ads. It’s a great way to start earning, but it can be harder to predict how much you’ll make, and you’ll need to hit 100 on Spotify within the last 60 days.

Sponsor-Read Ads: This involves you, the host, reading out an ad for a specific brand or product. You’ll often need to find sponsors yourself, which can be a challenging process. However, this method usually pays more than automated ads, as brands know your voice directly reaches your audience. To find sponsors, you can start by reaching out to companies and brands that align with your podcast’s niche or by joining podcast advertising networks. As an alternative to direct sponsorships, you can also direct listeners to your podcast’s website that you’re in control of where they can find useful and helpful things that can earn you money. 

THE BEST WAY TO MONETIZE A PODCAST

I made this video to explain the logic, and I encourage you to watch it in its entirety, even if you watch it twice until you understand what I’m trying to show you.

Nobody talks about this, and I don’t know why, but having a well-structured website is one of the best ways to make money with a podcast and it doesn’t even matter what platform you’re using.

This is where things get very interesting because while you could earn $1-$5 CPM (cost per mille), you could instead start funneling traffic to offers that get you paid big money.

For instance, you could direct your listeners to a website for a transcript of the episode, including episode notes and bonus content, collect emails for an email list (where you can let people know about the next episode, for example), and point people to affiliate offers that earn you a commission on a sale/conversion without touching inventory or dealing with anything physical at all.

It’s all about directing your traffic where you want them to go!

Here’s an exercise: Open Spotify podcasts, start listening to a couple of shows and pay attention to the advertisements you see.

I think you’ll see a few things…

1: Spotify might take over and play an ad. The ad will show on the screen, and play audibly.

2: The host might play a clip which is an ad recorded by someone else but played within the episode itself.

3: The host might read their own ads and talk to you about joining things like ButcherBox, SimpliSafe, a VPN service, and more.

Are you getting the picture?

Host-Read Ads on Spotify – (Secret Money Hack)

Click here for my free podcast monetization guide

You might have noticed that most podcasts have some kind of sponsored message, read by the host for things like…

• Web Hosting
• Meal Delivery Services
• Online Therapy
• Sports Betting
• Life Lock 360

These are all excellent and high-profit ways to make money on Spotify!

The key is that host-read ads technically bypass Spotify or the platform’s cut of the revenue. Instead of running an automatic ad through the platform, where Spotify might take 3% of your ad revenue — you’re directing people off the platform to things that get you paid directly. That means more money in your pocket!

Where the money is made isn’t necessarily on the ads…because, depending on what ads are triggered by the platform, it might pay relatively little…

But if your podcast is niche specific, let’s say it’s a podcast that talks about web security, privacy, tech, and other things relating to being safe online, you could promote services like NordVPN Threat Protection that pays 80% of a sale which can be like $50 + per sale.

And if you were to take 30 seconds out of your show to talk about why you use Threat Protection (and actually give it a try yourself first), you can make a lot of sales with very little traffic. So you don’t need 1,000 downloads to see the money, you might need 50-100 to get a conversion on a $50 sale.

Affiliate Marketing On Steroids

This is basically what started with the Joe Rogan podcast years ago. From my understanding, he had a website and a forum and would participate with the community on it while recording the show. While it didn’t have a large following of millions of people, he was able to foster a dedicated community around himself by having an online presence. It’s this online presence that can earn even more money.

Website and Patreon: Expanding Your Fan Support

• While Spotify’s subscription options are convenient, consider building your own website to cultivate a deeper connection with your most dedicated listeners. Websites are hubs for your community, letting you:
  • Affiliate marketing relating to your show’s niche
  • Offer exclusive content or merch only found there.
  • Direct listeners to podcast episodes for bonus content, show notes, helpful tools and guides.
  • Get found in Google/Bing/Yahoo search using keywords the search engines pick up – which means organic and free listeners discovering your podcast and tuning in.
  • Funnel listeners into programs that earn money on day one, without waiting for eligibility requirements or specific listener counts — you can just as easily join the Amazon Associates program and put relevant gear on the website and make money as soon as people start showing up.
  • Set up a Patreon: This popular platform lets fans pledge monthly support in exchange for tiered rewards you set.

In-Episode Subscriptions: Another Option, Less Common

Click here for my favorite podcast hosting platform that supports listener subscriptions.

• Some podcast hosts enable fans to subscribe directly to a podcast episode without using a third-party service. Listeners might text a particular number or visit a webpage you mention during the show. While less common, it can be another way to offer a seamless experience for super-fans. 

Spotify Monetization Requirements: Am I Eligible? (Important!)

Unfortunately, not everyone can start making money on Spotify immediately. Here are some common requirements:

• Listener Numbers: You usually need a certain number of listeners (100 within the last 60 days) to qualify for different monetization options. Don’t be discouraged if you’re new — you can get listeners fast if you’re smart about it. Consider our methods above… Also YouTube can help people in as well, direct them to your website to get them subscribed to your Spotify profile, and help them by putting up helpful content!
• Location: Not all features are available in every country, so check Spotify’s documentation for your specifics.

Workaround: Direct Listeners to Your Website

While there might be listener number limitations on Spotify monetization, you can still leverage your podcast to drive traffic to your website, where you have more control over earning opportunities. Here’s how:

• Mention your website in every episode: Make it a habit to remind listeners about your website at the beginning and end of each episode.
• Offer website-exclusive content: Incentivize listeners to visit your site by offering bonus content, early access to episodes, or exclusive merchandise they can’t find anywhere else.
• Promote subscriptions and donations on your website: Once listeners are on your website, it’s your home turf. Clearly, display options for subscriptions or one-time donations to support your work.

Spotify Helps You Do It Right

Spotify isn’t just leaving you to figure everything out! Check out their resources, including:

• Dashboards and Analytics: Track listeners, see demographics, and get the data you need to make informed monetization choices.
• Guides and Tools: Spotify provides step-by-step instructions and even tools specifically designed to help podcasters set up subscriptions, donations, and more.

Beyond Spotify: More Ways to Earn Money

Click here for my favorite podcast hosting platform with multi-platform analytics

Your podcast is a launchpad, not just a single destination. Here’s how to expand your reach and income:

• Affiliate Marketing: Partner with brands whose products fit your audience. Put their unique links on your website and in show notes, earning a commission when someone buys through you.
• Email Lists: Don’t just rely on Spotify to notify your fans. Collect emails via your website for direct communication, promotions, and building stronger bonds with super-fans.
• SEO Mastery: Search Engine Optimization helps people find your show on Google. Learn the basics to make your podcast and website visible and attract new listeners organically.
• YouTube: New Audience, New Money Create videos from your podcast audio, either highlights or full episodes, for YouTube’s massive audience. You can potentially monetize on YouTube as well!

Spotify’s monetization options – ads, subscriptions, and donations – are powerful tools. See if you’re eligible, and if not, focus on growing your audience. Explore other strategies, too, and you’ll build a multi-faceted, successful podcast business.

Have you ever considered turning your fantastic podcast episodes into readable text? That’s called a transcript, and it’s like unlocking a treasure chest of benefits for your show! How so? It’s one of the best podcast SEO secrets out there! If you’re looking to grow your podcast audience, this is going to be a GAME CHANGER! Let’s explore why transcribing is a smart move for any podcaster.

Accessibility is Everything (and It’s Great For SEO!)

Transcripts are magic keys that unlock your podcast for a new audience. Imagine your show’s impact on people who are Deaf or hard of hearing. Transcripts allow them to follow along and fully engage with your content like anyone else.

Transcripts offer a clear and permanent record of your show, allowing them to consume the information at their own pace and revisit critical points as needed.

SEO Power-Up: Get Your Podcast Discovered

Click here for my favorite free podcast transcript generator which makes transcriptions very simple…

Search engines can’t listen to your podcast but can crawl and index text! Transcripts let Google and others understand your show, making your content highly discoverable when people search for relevant topics. This is a fantastic opportunity to reach new listeners who are actively seeking the information you provide.

You’re giving your SEO a significant boost by including transcripts with relevant keywords woven naturally throughout. This increases the chance of your podcast appearing in search, attracting a wider audience organically. The more people discover your show through search, the more your podcast grows and thrives.

Not only are you giving existing listeners a reason to visit your website, but you’re also making it easier for new listeners to find your podcast through these show notes via Google, Bing, Yahoo, etc. If you are careful with how you build your posts, you can use that traffic to gain new listeners, offer premium content upgrades, build a mailing list, and link to relevant affiliate offers to earn extra money. If you want to learn more about monetizing a podcast, click here.

• Search engines love text!
  • Transcripts let Google and others understand your content, making your show more findable when people search for topics you cover.
  • Use relevant keywords naturally throughout your transcript to give your SEO an extra boost.
• Content Repurposing Made Easy
  • Transcripts are a goldmine! Use them to create:
    • Detailed show notes to accompany each episode.
    • Compelling blog posts that expand on your podcast topics.
    • Bite-sized social media snippets and quotable gems.
• Level Up Your Listener Experience
  • People love options. Transcripts let listeners:
    • Quickly scan for specific information or key points.
    • Search for keywords within the episode.
    • Better absorb and remember all your great insights.
• The Time Factor: Be Realistic, Be Strategic
  • Transcribing takes effort:
    • AI tools are fast but need editing for accuracy.
    • Doing it yourself is time-intensive.
    • If your budget allows, consider a professional transcription service.
• AI Transcription: The Tech is Getting Good
  • AI transcription software is improving and saves time. Remember, it’s not perfect yet, so continually review the results carefully.

Conclusion

Click here for our FREE podcast toolset.

Ready to try it? Transcribing even one episode will show you the fantastic benefits we covered: accessibility, SEO, repurposing power, and an even better experience for your listeners. You’ve got this!