Distribution Strategy

Controlling Your Podcasts' Distribution

Just because you can now distribute every episode of your show to every distribution point... should you?

April 1, 2019
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As a working podcaster, you have ultimate control of the distribution of your show and episodes. But wielding that control is something worthy of strategic thought before taking any action or following questionable advice.

On today's short episode, we'll look at three aspects of distribution control for your podcast: 

  • The nodes or distribution points (directories, apps, platforms)
  • The depth of content (because there are no practical limitation on how much content you wish to release)
  • The selection of content you wish to distribute (perhaps all episodes aren't worthy)

As is my wont, this is the first of a four-part series on control. Next up will be ideas around controlling the quality of you show, how to control the brand experience for your listeners (and not-yet-listeners), and way to control your own future. So keep listening! 

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Podcast Pontifications is written and narrated by Evo Terra. He’s on a mission to make podcasting better. Allie Press proofed the copy, corrected the transcript, and edited the video. Podcast Pontifications is a production of Simpler Media.

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