Podcasting At Its Best Is Give & Take

PPS3E55 Podcasting At Its Best Is Give & Take - Transcript

[00:00:00] The podcaster listener relationship is one of give and take, but it's not a one-way street. Both podcasters and listeners are rewarded when podcasters take from their audience, just as much as they give

Hello and welcome to another podcast. Pontifications with me, Evo, Tara. Hey, this is the last episode before I go on [00:00:30] my ego's long winter's nap, but I wanted to talk about, well, partly why I'm doing that, but more importantly, the given take nature of podcasting. See, oftentimes in this medium of podcasting, we see it as a one-way street.

We talk, you listen, right? Or I'm talking to working podcasts, it's hearing you talk and your audience listens and you know, there's that barrier in between. There's not a lot of flow that comes back up. We can't get [00:01:00] easily communication back from our listeners, at least not with the listening apps.

They're not social in that nature. And we understand that, but there is still a transaction of give and take. Taking place that again is not a one way street. And I'll use me as an example, and you can try and slot yourself into this as well. So what I'm giving you on podcast pontifications are these future forward thinking, philosophical, deep [00:01:30] dives into podcasting and how we might make podcasting better.

You then take that information that I give and implement it. You make your podcast and therefore increasing the betterness of all of podcasting, but you also give me your attention. You give me your time. You give me your comments on the articles that I post over unsub stack or comments back in things that I do on Twitter, or you comment [00:02:00] right here when I'm recording on LinkedIn live.

I then take what you give me and add it to really the reasons I keep doing this pile. I have a pile that's called reasons. I keep doing this. So again, give and take both ways it happens here. So what happens when podcasts like myself, like this show are going to go on break. Well, you know, to me going on break is good for [00:02:30] me, which means it's going to be good for you.

Because of that give and take nature. What I'm going to give you when I come back from my two month break is going to be better content, right? And that will make you more engaged and more excited. It comes back around to me, if it's good for me to take this mental health break and it totally is good for me to take a mental health break, that means you're going to have better content.

Now, the other reason I take a break is because I can. Reality is I can take a break from this [00:03:00] show mostly because I'm not making two and a half pennies every time a download ticks. There's no ads on this show. I'm not repped by anyone. There's no direct correlation between the episodes I produce in the amount of money that I receive.

Again, you may not be in that situation. If podcasting is your lifeblood, it's where you get either your customers or your clients, or you're selling products or selling advertising. You may not have that easy answer, [00:03:30] but I can. So therefore I'm taking a break. Now, there are all sorts of arguments. Why you should not do that.

And those usually are like this. Won't taking a break from your podcast, especially a two month long break. Somehow hurt your listeners damage, the number of people listening in the no, honestly, I don't buy that argument. I do not buy that argument. Yes. I will concede that. I will likely [00:04:00] see a dip in downloads.

Because I'm not producing episodes. Of course, I'm going to see a dip in downloads, but also remember this downloads are bullshit numbers. That's not a good, accurate gauge of how popular, excuse me, of the size of your listeners, of how many listeners that you have. That's downloads computer to computer stuff.

Not pretty people, actually it, yes. I also expect to see a dip in my reach. That [00:04:30] means the people that get exposed to my content beyond just subscribing to the show. Of course, there'll be dip in my reach because I'm not producing episodes. That means you, the listener of this show won't have something to share.

I have a few listeners who, who really nicely and almost like clockwork, reshare my articles and my episodes on Twitter and other social media platforms. They won't be doing that when I'm not producing episodes. So yeah, I expect to see a dip in reach. That's okay. [00:05:00] And I suppose, yes, I will also agree that someone brand new, someone who has been told to listen to podcast pontifications because I remind you every week to tell another working podcast or to check out podcast pontifications they may subscribe in the middle of this break and not see episodes from, from me for two or three weeks and say, Oh, maybe this show is actually dead and choose to unsubscribe.

That's a possible risk. I get it. But I think the core listeners, in fact, I've seen the core [00:05:30] listeners stay. I've seen them stay and all the other things, a dip in my reach and possibly losing new subscribers, all of that gets reset. It doesn't take long to rebuild where I was before. Now, again, it does mean I have to do some rebuilding and that's okay to me.

It's worth it. It's a good trade off. And remember I'm not making two and a half pennies every time somebody downloads. So this is a much lower risk for me. Maybe you're in a single source, [00:06:00] similar situation. And again, I remind you. No, no, no, no, no. I am not quitting. That's the other big question. I get a lot.

No, I'm not quitting. I'd take this break on a regular basis. You've seen me do it before, or you've heard me do it before. And if you haven't rest assured this is pretty normal. You have my solemn pledge that yes, I will be back with new episodes of podcast. Pontifications in January, 2021, barring the apocalypse happening, obviously, but also you're not going to be without content.

[00:06:30] From me and from others, I plan on putting out bonus content just from me to people who were supporting me over@buymeacoffee.com slash Evo, Tara. I'm not sure what format those are going to be just yet, but I have a couple of things I want to say it won't be like this it'll be something different. So if you're curious what that is, buy me a coffee.com/evo, Tara, and sign up to become a member super, super cheap.

And you'll see what new, weird content I'm going to play with over there. I also have a few guest [00:07:00] appearances on podcasts lined up and yes, of course I would be happy to come on your podcast, even if it's not about podcasting, I'm happy to come on your show and share knowledge, wisdom, and information, or just debate something with you.

That sounds like a lot of fun. You'll be getting plenty of tweets from me. I'm not taking a break from the life. I'm not going away. I'm not sequestering myself. So tweets I'm Evo Terra on Twitter. Simple enough. That's my social media drug of choice. And of course, as I mentioned, the feed will not be dead [00:07:30] because I have plenty of other people who will listen to podcasts.

Pontifications regularly who have their own things to say, who will be presenting episodes to you right here on this feed. So no don't unsubscribe. And if you want it on that, If you too, would like to pontificate feel free to do so. Just reach out to me, evo@simpler.media, and I'll give you the really simple, straightforward instructions.

I'd like to have lots of voices. Heck I'd be happy if every day there was new content coming out from people. So [00:08:00] I'm not full. Uh, you'll have plenty of content to listen to. And again, if you want to do your own content on the show, by all means pretty pleaser sugar on it do so. So with that, I've already said all the things I want to say.

Normally in my outro, I worked in into a podcast episode body. So I sell just simply say, thanks for your attention, please stay subscribed because you're going to hear lots of really cool stuff. And then you'll hear more from me. In January, unless of course you go to buy me a [00:08:30] coffee.com/evo Tara, and get signed up for the membership side of things.

Want to try that? Cool. All right. Enjoy the remainder. Enjoy. Get through the remainder of 2020. I'll see you guys back in 2021 for yet another podcast. Pontifications cheers. .

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