While it's smart to have measurable business objectives for your podcast, focusing too much on easily tracked items such as downloads and reviews can cause you to miss out on serendipity.

In this short episode, I briefly touch on a concept called the direction of maximal interestingness, but spend most of the time encouraging you to pay attention to something a little harder to quantify: opportunities.

You won't find them in download numbers. Not in reviews. And you won't be able to act on them if you're working under scarcity conditions.

Best/worst of all? Some opportunities may not be in line with your current show. But they could cause you to make a better podcast. Or just be a better podcaster.

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