Angling for Podcast Titles That Are More Than Just the Topic

If you’re putting in the work to produce podcast episodes, don’t let your titles be an afterthought. A title isn’t just a label—it’s your first and possibly only chance to hook a potential listener. And yet, too many podcasters still default to titles likeEpisode 42: Interview with Sarah about Mindfulness.”

That’s not a title. That’s a missed opportunity.

In this post, we’ll break down how to craft episode titles that don’t just describe the content but actively draw people in.

The Problem With Topic-Only Titles

Titles that simply name the topic or guest may be accurate, but they fail to:

  • Spark curiosity
  • Convey a benefit
  • Show personality
  • Stand out in a crowded feed

Listeners browsing through Apple Podcasts or Spotify won’t be compelled byMindfulness with Sarah.But they might be intrigued byThe Mindfulness Trick That Finally Helped Me Sleep.”

What Makes a Great Title?

Here are key ingredients to make your titles irresistible:

  • Curiosity: Create an open loop. Make the listener want to know more.
  • Clarity with intrigue: Avoid clickbait, but don’t give everything away.
  • Specificity: Details draw attention.The 4AM Ritual That Saved My Focusis stronger thanMorning Routines.”
  • Voice: Use your tone—witty, blunt, weird, wise.

The Psychology of Clickable Titles

Think of your titles like headlines. They should:

  • Interrupt scrolling patterns
  • Promise transformation or insight
  • Feel like a personal recommendation

This taps into FOMO, curiosity gaps, and the brain’s love of story.

Title Upgrade Frameworks

Use these simple formulas to upgrade your episode titles:

  • “Why I [did something] And [unexpected result]”
    • e.g., Why I Stopped Editing My Podcast And Tripled My Listeners”
  • “The [number] [adjective] Lessons From [topic]”
    • e.g., 7 Brutal Lessons From My First Year Podcasting”
  • “Before You [do something], Listen To This
    • e.g., Before You Launch, Hear This Episode”

Do’s and Don’ts

✅ DO:

  • Write with your listener in mind
  • Use real language
  • Revise after recording if needed

DON’T:

  • Lead withEpisode 12: [Guest Name]”
  • Rely on vague concepts likeGrowthorTips
  • Cram keywords unnaturally

Test Before You Post

Want to know which title will hit harder? Try this:

  • A/B test on Twitter or Threads
  • Ask ChatGPT: Make this title 3x more intriguing.”
  • Read it aloud—does it sound like something you’d click?

The Analytics Angle

Your title affects:

  • Click-through rate in podcast apps
  • Retention (misleading titles = dropoffs)
  • Search visibility (especially in Spotify)

Check analytics in Apple Podcasts Connect or Spotify for Podcasters to compare performance.

Final Thoughts

Your podcast title is not a label. It’s a headline. A hook. A signal to your ideal listener. Don’t waste it.

Next time you write an episode title, ask: Would I click this? Would I feel something? If not, start rewriting.

Need help rewriting a batch of old episodes or brainstorming new ones? Reach out—we help podcasters like you make every episode count.