Simply Making The Podcast You Want & Your Audience Needs

At its core, podcasting is pretty simple. What makes podcasting so complicated, is us, the podcasters, trying to give our audience what they want. But is it what we need?

October 7, 2020

Article

There's an old adage in business that says that work will expand to fit the time allotted for it. I think we could say something similar about complexity increasing in podcasting, though I haven’t yet come up with a clever idiom.

Complexity creep happens. Especially in creative endeavors like podcasting where we have at best a set of guidelines and maybe a roadmap, but not a clear, step-by-step set of instructions to follow.

I liken this to building things with Legos. Legos are, for the most part, simple plastic blocks. You start simple, adding blocks of various shapes and sizes. You keep going, exploring your creativity. Do it long enough, with practice and dedication, and you can build incredibly complex representations with those simple plastic blocks.

So too goes podcasting, where we start out with a simple concept. As we grow more confident in our ability with every episode, we add in more layers of complexity, exploring our own creativity and finding ways to make the content we produce on our podcast better.

Only it can be a vicious cycle for many podcasters who started out simple but now find themselves struggling to maintain and support a podcast that has gotten… well, too complicated.

When things in our lives get too complicated, it stresses us out. It's not good at all for our self-worth (“How did I let this happen?”), and ultimately we may decide to up and quit the show as a way to escape the complexity we put upon ourselves.

Maybe quitting and starting over with something new is a good thing for you. Or maybe you need a little help un-complicating your show. Not necessarily stripping it down to the basics, but stripping out the needlessly complex pieces that aren’t good for you or your audience.

Getting Down To Your Podcast’s Wants & Needs

The challenge you’ll face is one of making your show less complex without impacting your livelihood or your audience's enjoyment of the show.

Your first inclination is probably to seek out the areas of complication or consternation and simply remove them. And sure, that can work. But you run the risk of hurting your show’s performance if you start swinging wildly.

Alternately, you can start with an examination of wants and needs. Specifically, I mean your wants as a podcaster and your audience’s needs as the consumers of your content.

What Do You Want Out Of Your Podcast, Podcaster?

I suppose you could do these two steps in any order, but I like putting podcasters first. After all, you’re the most important listener of your show. And if the show isn’t fulfilling to you, you’re not going to keep doing it for long. Or you’re doing it for a paycheck. And if the paycheck is large enough, maybe that’s what you really want.

Maybe you can trace your wants back to why you started podcasting in the first place. The longer your show continues, it’s more likely to drift from your original desires. Not that that’s a bad thing. What one person considers drifting away, another might consider growth. I’m coming up on 2.5 years of producing Podcast Pontifications, and I can assure you that what I wanted out of this show has changed at least three times since I started. And I’m sure my wants will change again in the future.

What Do Your Listeners Need From Your Podcast?

I can't offer much help to you as you figure out our own wants, as those are personal. And if that frustrates you, you’re not going to like this next bit. Because now you need to ponder what your listeners need from your show. Spend some time with this, trying to put yourself in the shoes of your audience as you dig into their needs and how your show fulfills those needs currently.

Not what needs of theirs your show could fulfill, but what it's actually fulfilling for them right now.

Also, not what your audience wants from your show. Because your audience - the dedicated listeners who subscribe to your show and eagerly consume the content you have to offer in all its complexity - all want one thing from your podcast: more. So that’s not helpful. Or really all that important for this exercise.

Examining Your Podcast’s Elements By Wants And Needs

Now that you've got an understanding of your wants as a podcaster and the needs of your audience, you’re much better equipped to take a critical look at all of the elements of your show as you seek out needless complexity.

What do I mean by “elements”? The various sections and components that make up an episode of your show. Things like your intro and your outro, for example. Even something as simple and as innocuous as those items can become complex. And they don’t need to be. Take a look/give a listen to those consistent elements. Do they feel complicated? Do you want them to sound that way? Does your audience need them to sound that way? Is there a simpler way to convey the information in these sections that your audience needs that you want to do?

Maybe you're like me and you really don’t like doing interviews. But maybe unlike me, your show is based on interviews, and it’s the viewpoints that you and your guests discuss together that your audience needs. But is that what the audience needs? Or would their needs continue to be served if you had someone else do the interview, and you offered your insights during the episode in other ways? I faced this very dilemma on a former podcast I was co-hosting and decided to let someone else sit in the interview chair. And you know what? That show was better for it.

What about your production process? All the things that have to be done to make the show, from pre-production all the way to post-production. Do you want to do all of those pieces? They probably need to be done, but does your audience need you personally to do all of those pieces? Can somebody else do at least some of them?

Ask the same tough questions about your wants and your audience’s needs when considering collaborations with other podcasts or publications. Think about your wants and your audience’s needs when it comes to how you publish, when you publish, and even where you publish.

Removing Podcast Complexity With A Razor, Not A Hammer

You’re probably going to find lots of areas where you’ve added needless complexity to the process of making your podcast. Areas that don’t impact your livelihood or your audience’s enjoyment of your show, remember. Elements you could simply stop doing or modify so that they work better for your wants and your audience’s needs.

Staring at all these complexities, it’s normal to want them all to go away. Now, please. And while the goal is to get rid of all needless complexities for your podcast, you should take it slow and incremental.

Take away one needlessly complex element at a time, and let it soak for an episode or two. Then another. Then another.

Also, don’t make a big deal out of this with your audience. In fact, I posit to you that your audience need not know that you’re making these changes. If you want to share with them, that’s fine. But I’d counsel against making too much noise, and I certainly wouldn’t go on a five-minute rant about how stressed you are and how you’re about to unleash sweeping changes to the podcast.

That just scares people. Potentially scaring listeners away from your show. Not everyone is groovy with change. Listeners like consistency, so don’t shock them.

In the end, whatever changes you’re making will still give your audience what they need from your show. You’re protecting that. So there’s no real need to alert them to the changes coming. This is about what you want, and what you want isn’t really really something you want to crowd-source to your listeners anyhow.

This is about simplifying the process of podcasting, allowing you to make the podcast you want and the podcast your audience needs.

Do you know a fellow podcaster who’s struggling with an overly-complex podcast of their own design? Share this episode with them, along with a personal note of why you think they should listen. The only way Podcast Pontifications grows is when one podcaster shares the show with another, so I appreciate your help.

If you appreciate the insights to podcasting I bring you four days a week, please consider going to BuyMeACoffee.com/EvoTerra and become a member of the program. I offer a few small perks to members, so reach out to me if you have any questions.

I shall be back tomorrow with yet another Podcast Pontifications.

Cheers!

Transcript

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PPS3E44 Simply Making The Podcast You Want & Your Audience Needs - Transcript

[00:00:00] At its core. Podcasting is pretty simple. What makes podcasting so complicated is us the podcasters, trying to give our audience what they want, but is it what we need?

Hello, and welcome to another podcast. Pontifications with me, Evo Terra. There's an old adage in business that says that work will expand to fit the time allotted for it. [00:00:30] I think we could say something similar about podcasting and complexity though. I don't yet really have a clever idiom to share with you on the show.

Maybe I'll come up with them in the next few hours for I post the actual episode live here's the reality complexity creep happens is especially. In creative endeavors, where we have at best a set of guidelines and maybe a roadmap, but not like a clear format and [00:01:00] schedule to follow. It's, like building things with Legos.

If you want to think about it this way, right. We start pretty simple. Here's one block on another block. And we had another one. We had another one in before too terribly long. You know, you can create the entire Las Vegas strip. And Legos, if you want to, that's all really complicated. But at, at, at its core, they're just, Lego's, they're just plastic blocks.

They're not terribly complicated, but when we do [00:01:30] build something really complicated with our podcast, not with Legos, when we build our podcasts, we started out simple and then we added more layers of complexity onto it and onto it until now we have this complex thing that we have to constantly support.

And it stresses us out. It's not good for our self worth, our self care when things get too complicated for us. And ultimately we might decide just simply to quit the show. And maybe that's a good thing, but [00:02:00] maybe it's just simply a situation where we had added in too much complexity and we needed to get back to basics.

The challenge is going to be, how do you make your show? Less complex without impacting a, your livelihood or B your audience's enjoyment of the show. Let's try and unpack that on this episode. I think the first thing that you do is rather than starting to look [00:02:30] at your show, which is everybody's first inclination.

Let me just jump in and see where the complication is and I'll just extract it. Well, good luck. I have another idea for you to do. And it's an examination of wants and needs. Now, the way I want you to think about this, so is first off, I want you to really sit down and think about what it is you want out of this show, what you want out of this show.

Maybe it goes back to [00:03:00] why you started doing it in the first place. Maybe. I've been doing this for 16 years. Not this show I've been in the show for three years. Right? I want something out of it now, but I didn't want out of it originally. So that's up to you, but sit and think about what it is you really want out of the show.

I really can't help you figure that out, but you need to sit down and make a list, things that you want out of the show, but it's, again, it's want, want juxtapose that with the second thing you have to do. [00:03:30] And that's breakdown. Try. If you can and understand what your audience needs from your show, what needs do they have that your show fulfills currently?

Not what it could fulfill, but what it's actually fulfilling right now. And there's a difference there again. It's what you want. Out of the show and it's, what's your audience Mead out of the show? Not the reverse. Definitely not the reverse. If [00:04:00] you go down the track, but the worst one is the audience. If you go down to what your audience wants, look, I'm talking about this before.

Your audience always wants the same thing more and their wants. Aren't really important. It's about what they need, really what they need and what you want to deliver to them. All right. So now that you've got an understanding of what your wants are and what their needs are now start looking at all of the elements of your show.

And what I mean by elements are certainly the components that make up [00:04:30] the show itself, like your intro and your outro. For example, just something as simple as that you would think of simple can get really complex. Have you overly complicated that. Do you want that? Does your audience need that? Does it, is that the way it has to be?

Maybe you're doing interviews and you look at this and you go, you know, I don't, I don't really need to do this. My audience wants interviews. I get that. But do they need it? [00:05:00] Does my audience need interviews? And then maybe the answer's yes, you couldn't do your show without your interviews. Okay. But if you don't want to do the interviews, maybe somebody else.

Does the interviews. I was doing an interview program a long time ago, and I decided that I didn't want to do that anymore. So I let somebody else do the interviews. And I did the rest of the bits. What about your production process? All the things that you were doing in the chain to make the show from pre production all the way to post production and scheduling.

Do you [00:05:30] want all of those pieces, does your audience need. All of those pieces, do you need to be the one to do it? Can somebody else do it? Can you simplify it and really break it down? What about your collaborations? You're working with your entire publishing regimen. You know, all of it can get really, really, really complicated.

And so when you look at all of these areas of complexity, rather than just excising them, look at them from the point of view of your wants and your audience's needs. And I suggest that [00:06:00] instead of going in wholesale and getting rid of everything. The real trick here is to take this one step at a time, start small with very incremental.

If you will de complexifying or simplifying, it's a simpler way to say that Evo. Just slowly start taking away one thing at a time that you don't want to do, and your audience doesn't need for you to do, remove that [00:06:30] complexity and don't make a big deal out of it. Don't go on your show and spend five minutes talking about how stressed out and how bad things are, and you're gonna make sweeping changes that just scares people.

And here's the deal. You're not doing it. This is going to sound weird for your audience. You're going to still give your audience what they need. This is about what you want, and you don't have to always have to take your wants and make them public [00:07:00] available. You make changes to your show all the time in the background without telling anybody.

This is another one of those. Don't just don't make a big deal, but also don't, don't do it as it's a big deal either. Again, one thing at a time, remove it. If you don't want to do it, and you don't think your audience needs it and go around for a go along for a little while and then do another and another and another, it takes until you get back to the happy spot, you really have to occupy to keep your audience [00:07:30] entertained.

This is about simplifying the process and then simply making the podcast you want in the podcast. Your audience needs. You can get back to that. If you've gotten away from it. Now, two things before I let you go, one, if you know of a fellow podcaster out there who might be struggling, this is too hard.

I've overcomplicated things. Send them this episode, along with a personal note, telling that they should be listening to the show. That episode, obviously in the entire show. [00:08:00] I remember the only way podcast pontificate, the only way that podcast quantification pontifications goes. Why, why is the anesthesia still on my head?

Maybe. So the only way this show grows is when working podcast or share the show with other working podcast, or so please. Tell a friend about podcast pontifications and if you love what I have to say, consider going to buy me a coffee.com/evo Terra, where you can sign up and become a member of the program.

I've got a couple of small perks [00:08:30] that members actually get. So we'll get more information about that, or just reach out to me. If you want to know more about what that is all about, right? That's it enjoy the rest of your day? I shall be back tomorrow with yet another podcast. Pontifications cheers.

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