Etsy SEO for Podcasters: Selling on Etsy Guide to Optimize Your Shop

Welcome, podcasters! In today’s digital landscape, many of you are extending your brand beyond your podcast episodes and into the world of e-commerce through Etsy. This guide shows you how to optimize your Etsy shop for Etsy’s internal search and Google, while integrating your podcast audience seamlessly into your sales funnel.

I’ve owned multiple Etsy shops since ~2017, and here’s a quick shot of one of the shops just to show I know a little bit about this stuff:

What is Etsy SEO, and why should you care about it?

Etsy SEO is all about tweaking your listings to help them rank higher in Etsy’s search results. By understanding how Etsy’s algorithm works, you can:

• Drive More Traffic: Get your products in front of the right buyers.
• Enhance Visibility: Improve your shop’s presence in a crowded marketplace.
• Boost Sales: Convert your listeners into loyal customers with targeted listings.

At its core, Etsy SEO involves fine-tuning product titles, tags, descriptions, and images. But as a podcaster, you have a unique advantage: a dedicated audience that trusts your voice and style, and the ability to funnel listener and website traffic directly to your listings using your website, host-read ads, and Google search!

You can leverage that trust to give your Etsy shop a significant boost, all while bypassing the always-changing Etsy algorithm! PST! If you like that last tidbit, be sure to go to my homepage and grab the free podcast monetization guide + free seo video training. It’s centered on a similar framework and goes way deeper!

Etsy SEO Keyword Guide – Finding Your Voice

Tuning Your Keyword Strategy

Your podcast likely has its own unique language and style—don’t be afraid to bring that personality into your Etsy SEO strategy. Think about the terms your audience might use when searching for merchandise related to your show. Consider combining podcast-specific words with product descriptors (e.g., “podcast merch,” “soundwave art,” or “audio-themed jewelry”).

Tools to Discover Winning Keywords

• SemRush & Ahrefs: Expensive but uses Google keyword data so you can focus on getting traffic off-platform which is key to getting away from the competition.
  • This is actually one of the most important methods of finding traffic for your Etsy products because you can find keywords and phrases people aren’t over using on the Etsy platform itself. The idea is that you can rank your Etsy listing in Google search results to completely bypass their algorithm and get in front of the people that want your products. Take a close look at the screen shot below…

• • Even if this isn’t your jam, I highly recommend trying SemRush keyword tool and using their 7 day trial to play with it. It is super powerful and can make you lots of money regardless of the platform you’re using. For real!
    • I also highly recommend you sign up for my free podcast monetization guide + free SEO video training that goes deeper into the subject. Even if you aren’t a podcaster, this can help you with ecom in a massive way.

Other SEO Planning Methods

• Etsy Search Suggestions: Type your main keyword into Etsy and observe the autocomplete suggestions.
• Google Keyword Planner: Identify high-traffic search terms related to your niche.
• Third-Party SEO Tools: Platforms like Marmalead or eRank can provide insights tailored for Etsy.

Crafting Irresistible Etsy Listings

Engaging Titles and Descriptions

When writing your listing titles and descriptions, aim for clarity, personality, and relevance:

• Titles: Combine essential keywords with a dash of your podcast’s charm.
• Descriptions: Tell a story. Explain the inspiration behind your products and how they relate to your podcast themes.

Visual Branding Matters

High-quality, consistent images are essential. Your product photos should reflect your podcast’s vibe—whether that’s modern and minimalistic or quirky and fun. Consider adding:

• Infographics: A before-and-after style image showcasing the difference that professional photography makes.
• Mood Boards: Visual collages that capture the aesthetic of your brand and product range.

A simple bar chart comparing conversion rates for listings with professional images versus those without can help illustrate the impact of good visuals.

Driving Traffic Beyond Etsy

Leveraging Your Podcast

Your podcast is a powerful traffic driver. Here’s how to make the most of it:

• Mentions & Shout-Outs: Regularly plug your Etsy shop during episodes.
• Show Notes & Links: Include direct links to your listings or a dedicated landing page on your website.
• Special Offers: Consider exclusive discounts for listeners to encourage trial and engagement.

Off-Site SEO and Content Marketing

Creating blog posts, social media content, or even bonus podcast episodes about your products can further enhance your SEO:

• Guest Posts & Interviews: Collaborate with other podcasters or bloggers in your niche.
• Backlink Building: Quality links from your website or partners improve your shop’s credibility in Google’s eyes.

Picture a flowchart here that outlines the journey:

Podcast Episode → Website Landing Page → Etsy Listing → Purchase.

This visual helps you map out your multi-channel marketing strategy.

Using a Website as Your Conversion Hub for Etsy

Having your own website creates a controlled environment to nurture your audience before they reach your Etsy shop. Here’s how to get started:

Creating Targeted Landing Pages

Develop landing pages that are laser-focused on specific products or collections. Each page should:

• Tell a Story: Connect your podcast’s narrative to the product.
• Incorporate SEO Best Practices: Use targeted keywords, engaging images, and clear call-to-action buttons.
• Build Trust: Provide testimonials, reviews, and a behind-the-scenes look at your creative process.

Tracking Success with Analytics

Use analytics tools to monitor:

• Traffic Sources: See whether your visitors come from your podcast, social media, or search engines.
• Conversion Rates: Identify which landing pages convert best and optimize accordingly.

Continuous Improvement: The Key to Long-Term Success on Etsy

Monitor and Tweak Your Strategy

Regularly review your Etsy shop’s performance by:

• Analyzing Etsy Analytics: Keep an eye on views, favorites, and sales data.
• Gathering Listener Feedback: Use your podcast community as a sounding board for new ideas and improvements.
• A/B Testing: Experiment with different titles, images, and descriptions to see what resonates most with your audience.

Consider using a line graph to track your sales or conversion rate trends over time. Visual data not only helps you understand your progress but also informs your future strategy adjustments.

Wrapping Up Etsy SEO for Podcasters and Beyond

Integrating Etsy SEO with your podcast promotion is all about creating a seamless brand experience that drives traffic, engages your audience, and ultimately boosts sales. By combining on-site optimization with off-site strategies, you can amplify your shop’s visibility and make the most of your podcast’s dedicated following.

Now, it’s time to get my free podcast monetization guide + free SEO video training. Whether you’re revamping your Etsy listings, launching a new website landing page, or brainstorming content ideas for your podcast, remember that every tweak brings you closer to higher visibility and more sales. Happy optimizing, and here’s to your continued success!