Podcast Analytics Tools
Every podcasting journey begins with understanding the basics. Key metrics like downloads, listens, listener demographics, and completion rates are your starting point. These metrics tell you who your audience is, how they’re finding your content, and how engaged they are.
While downloads are a good starting point, listens paint a more accurate picture of your audience’s engagement. A listener could download an episode but never actually press play.
The essential metrics to track include:
- Downloads: How many times your podcast episodes have been downloaded.
- Listens: The number of times your episodes have actually been played.
- Completion Rates: The percentage of an episode that listeners finish.
- Demographics: Information about your listeners (age, gender, location).
| Tool | Pricing Tiers | Key Features |
|---|---|---|
| Blubrry | Standard: $12/month | Advanced: $20/month | PRO: $100/month | Retention data, geolocation data, apps and devices insights, episode comparison, dynamic ad insertion (PRO), unlimited storage (PRO), custom embed player |
| Transistor | Starter: $19/month | Professional: $49/month | Business: $99/month | Download analytics, listener trends, audience engagement metrics, demographic insights, user-friendly interface |
| Apple Podcast Analytics | Free | Listener behavior insights, episode performance tracking, listener demographics, engagement metrics |
| Podtrac | Free with premium features available | Comprehensive listener data, user-friendly analytics, regular updates |
| Chartable | Free basic tier | Paid plans (contact for pricing) | SmartLinks for tracking marketing channels, SmartPromos for podcast and ad performance, audience insights, marketing attribution measurement |
| Podbean | Basic: Free | Unlimited Audio: $9/month | Unlimited Plus: $29/month | Business: $99/month | Top 10 episodes, listener geographies, downloads by time of day, user retention insights, monetization options |
| Simplecast | Basic: $15/month | Essential: $35/month | Growth: $85/month | Comprehensive hosting, industry-standard analytics, listener behavior insights, episode performance tracking |
| Megaphone | Contact for pricing | Audience insights, marketing attribution measurement, advanced targeting, publisher and show level data |
| Acast | Contact for pricing | Hosting and monetization, audience insights, advanced analytics, marketing tools |
| Spotify for Podcasters | Free | Demographic information, listener behavior insights, episode performance tracking |
| Castos | Starter: $19/month | Growth: $49/month | Pro: $99/month | Hosting for traditional and private podcasts, listener insights, episode performance tracking, audience engagement metrics |
| CLIPr | Contact for pricing | Video podcast analytics, AI-powered indexing, engagement tracking |
| Sounder | Basic: Free | Plus: $12.99/month | Growth: Contact for pricing | Audience growth tracking, demographic insights, third-party integrations |
| Hello Audio | Starter: $12.99/month | Pro: $39/month | Enterprise: Contact for pricing | Private podcast analytics, listener insights, engagement metrics |
| Pinecast | Starter: $10/month | Pro: $50/month | Hosting and analytics, listener behavior insights, episode performance tracking |
| Google Podcasts Manager | Free | Episode downloads tracking, listener demographics, engagement metrics |
| Captivate | Personal: $19/month | Professional: $49/month | Business: $99/month | Hosting and analytics, listener insights, marketing tools |
| Backtracks | $39/month with a 14-day free trial | Advanced tracking technology, detailed audio data, comprehensive demographic analysis |
| Fireside | Starter: $19/month | Pro: $49/month | Real-time analytics, listener behavior insights, episode performance tracking |
| Buzzsprout | Free plan with limited features | Paid plans start at $12/month | Easy-to-understand analytics, listener insights, episode performance tracking, monetization options |
Free Reports