Podcasting Success Checklist

The Foundation

• Brainstorm Niches: List specific topics you’re passionate about.
• Define Your Ideal Listener: Write a brief profile (age, interests, problems, etc.).
• Craft Possible Names: Check your top picks for domain/social media availability.
• Select Format: Solo, interview, etc. What fits your show’s concept?
• Set SMART Goals: (Specific, Measurable, Achievable, Relevant, Time-bound)

Equipment & Software

• Build a Website: Start the groundwork for getting an audience. Start a website to be found on Google and other platforms. This will also help with making money.
• Choose a Microphone: Research USB vs. dynamic/condenser based on budget/needs.
• Pick Headphones: Decide between open-back or closed-back for editing/recording.

Select a Podcast Host

• Choose a Reliable Platform: A podcast host stores your audio files and distributes them to listening platforms like Apple Podcasts and Spotify. Research popular options like Buzzsprout, Podbean, Transistor, and Captivate.
• Consider Your Needs: Compare features like:
  • Storage space
  • Analytics and statistics
  • Monetization options
  • Pricing tiers (free vs. paid plans)

Audio Editing

Click here for a free audio editor

• Free Option: Audacity is a popular, open-source audio editor with powerful features. (Click here for a free audio editor)
• Paid Options: For advanced tools and streamlined workflows, consider paid software like Adobe Audition, Descript, or Hindenburg Journalist.

Visuals & Branding

Click here for an awesome easy to use graphics maker & screen recorder

• Canva for DIY Design: Canva offers user-friendly templates and tools to create your podcast cover art.
• Professional Designers: If you want a custom look, consider hiring a graphic designer on platforms like Fiverr or Upwork.
• Video and Screen Recording: A tool like Loom is great for recording tutorials, guest interviews with video, or if you wish to repurpose content. (Click here for an awesome easy to use graphics maker & screen recorder)

Intro/Outro Music

• Royalty-Free Music: Explore libraries like AudioJungle, Epidemic Sound, or PremiumBeat for affordable music tracks.
• Custom Composition: For a truly unique sound, commission a musician or composer to create original music for your podcast.

Content Creation

• Outline the First 3 Episodes: Plan topics and segments within each show.
• Develop Format Template: Standard sections for consistency.
• Create Show Notes Template: What info will you include in summaries?
• Build Guest List (If Applicable): Research potential interviewees.

Launch & Promotion

• Record Your Trailer: Craft a short, compelling preview.
• Submit to Directories: Get listed on Apple Podcasts, Spotify, etc.
• Develop Social Media Plan: Which platforms, what kind of content?
• Cross-promotion Strategy: Identify complementary podcasts for collaboration.
• Encourage Reviews: Remind listeners how this helps your show.

Ongoing Tasks

• Maintain Release Schedule: Select a publication day and time.
• Invest in Audio Quality: Upgrade gear if your budget allows.
• Engage with Your Audience: Respond to comments and ask questions.
• Promote Each Episode: Don’t rely solely on new episode notifications.
• Analyze Data: Track your progress to improve your strategy.

Helpful articles:

What equipment is needed to start a podcast

Podcast hosts that encourage monetization

Podcast royalty-free music

Podcasting tips for beginners

How to name a podcast

How to start a business podcast

How to plan a podcast