Matt
How Do Podcasters Make Money?
How to Make Money From Podcasting
Direct Monetization Methods: Turning Your Podcast into a Money-Making Machine
- Sponsorships and Advertising: This is the most common way podcasters make money. Sponsorships involve partnering with comapnies and brands to promote their products or services within podcast episodes. This can include pre-roll (ads before the episode), mid-roll (ads during the episode), or post-roll (ads after the episode) placements. The amount you can earn is unlimited and depends on your audience size, engagement, and niche.
- Affiliate Marketing: Similar to sponsorships, affiliate marketing involves promoting products or services, but you earn a commission for each trial/sale made through your unique affiliate link. This is a great way to monetize your podcast without interrupting the flow of your content with traditional ads.
- Premium Content and Subscriptions: If you have a dedicated audience, consider offering premium content or early access to episodes for a recurring subscription fee. This can be a great way to build a loyal community and generate predictable income. Platforms like Patreon and Supercast make it easy to manage memberships and deliver exclusive content to subscribers.
- Donations and Crowdfunding: Many podcasters rely on the generosity of their listeners to support their work. Some podcast hosts have listener subscriptions or you can set up donation buttons on your website or utilize crowdfunding platforms like Patreon or Kickstarter to encourage one-time or recurring contributions from your audience.
Indirect Monetization Methods: Beyond Traditional Ads and Sponsorships
- Merchandise Sales: Selling merchandise related to your podcast. This could include t-shirts, mugs, stickers, or other items that resonate with your listeners.
- Live Events and Tours: Hosting live shows or tours can be a fun and profitable way to engage your audience and generate revenue through ticket sales and merchandise. Live events also create opportunities for sponsorships and partnerships.
- Consulting and Coaching: If you’ve established yourself as an expert in your podcast niche, you can offer consulting, coaching, or courses to individuals or businesses.
- Other Revenue Streams: Podcasters can explore additional income sources such as book deals, speaking engagements, licensing agreements, and even creating online courses or workshops related to their podcast content.
Factors Affecting Podcast Monetization: What Determines Your Earning Potential
- Audience Size and Engagement: The larger your audience engages, the more attractive you’ll be to sponsors and advertisers. Focus on building a loyal fanbase by consistently delivering high-quality content and interacting with your listeners.
- Niche and Target Audience: Choosing a specific niche for your podcast can help you attract a dedicated audience and make finding sponsors and advertisers who align with your content easier.
- Content Quality and Consistency: To retain listeners and attract sponsors, you must consistently produce high-quality content. This means investing in good equipment, editing, and sound quality.
- Marketing and Promotion: Don’t underestimate the importance of marketing your podcast. Promote your show through social media, email marketing, cross-promotion with other podcasts, and other channels to reach a wider audience.
Tips and Strategies for Podcast Monetization: Your Roadmap to Success
- Build a Loyal Audience: Focus on creating engaging content that helps, inspires, is inspired by something, or making people laugh. It needs to resonate with your audience.
- Find and Pitch Sponsors: Research companies that align with your podcast’s values and audience. Find products that your audience would need for themselves.
- Set Realistic Expectations: Podcast monetization takes time and effort. Don’t get discouraged if you don’t see results immediately. Set achievable financial goals and focus on building your brand and audience over time.
- Diversify Income Streams: Don’t rely on a single monetization method. Explore various options to create a diversified income stream that can weather fluctuations in the market.
Conclusion
Podcasting can be a rewarding and profitable venture if you’re willing to put in the work. Understanding the various monetization methods available and implementing the right strategies can turn your passion for podcasting into a sustainable business. Building a successful podcast takes time, dedication, and willingness to adapt and experiment. So, get out there, create amazing content, connect with your audience, and start monetizing your podcast today!
Best Podcast Microphones – Affordable & Good For Beginners
Best Podcast Microphone for Beginners
If you want to take your podcast from passion project to professional production, your microphone is the single most important upgrade. Listeners might forgive an awkward pause, but they won’t stick around for distorted or echo-filled audio.
After hands-on testing across home offices and treated studios, our top beginner-friendly pick remains the Blue Yeti. It’s reliable, affordable, and captures broadcast-quality sound without extra gear.
What You’ll Learn
- The main microphone types and which fits your recording setup
- How to choose the right mic for your voice, environment, and budget
- Top recommendations for beginners, intermediates, and pros
- Practical tips to improve audio quality without buying more gear
Types of Microphones for Podcasting
1. Dynamic Microphones
How They Work: Dynamic mics are built for durability and noise rejection, using a moving coil that captures your voice while ignoring background hums.
Best For: Noisy or untreated rooms, close-up vocal recording, and creators who value rugged gear.
- Key Advantages: Naturally reduces background noise; resistant to handling noise; no phantom power required.
- Examples: Shure SM7B, Electro-Voice RE20, Shure SM58.
- Expert Tip: Pair with a pop filter to minimize plosives.
2. Condenser Microphones
How They Work: Highly sensitive diaphragms capture detail and nuance; requires 48V phantom power from an interface or mixer.
Best For: Quiet, treated studios where fine vocal detail matters.
- Key Advantages: Wide frequency response; detailed, natural capture.
- Examples: Audio-Technica AT2020, Rode NT1-A, Neumann TLM 102.
- Expert Tip: Use a shock mount and pop filter to avoid unwanted noise.
3. USB Microphones (Beginner-Friendly)
How They Work: Integrate the mic and audio interface in one unit; connect directly via USB.
Best For: Solo creators, first-time podcasters, and portable setups.
- Key Advantages: Plug-and-play simplicity; no interface required.
- Examples: Blue Yeti, Samson Q2U, Rode NT-USB Mini.
- Expert Tip: For future scalability, choose a hybrid like Samson Q2U (USB + XLR).
4. XLR Microphones
How They Work: Use balanced XLR cables into an audio interface or mixer for higher fidelity and expandability.
Best For: Podcasters planning multi-mic or interview setups who want more control.
- Key Advantages: Superior sound quality and growth potential.
- Examples: Shure MV7+ (USB/XLR hybrid), Rode PodMic.
- Expert Tip: Pair with a quality interface such as Focusrite Scarlett 2i2 or Zoom H6.
How to Choose the Right Mic
| Factor | Best Option | Why It Matters |
|---|---|---|
| Recording Space | Dynamic | Handles background noise and untreated rooms |
| Budget | USB | Plug-and-play simplicity with solid results |
| Growth Potential | XLR | Expandable to multi-mic setups and finer control |
| Portability | USB or Lavalier | Easy travel and quick setup for interviews |
Best Podcast Microphones (2025 Picks)
| Microphone | Connection | Key Features | Best For |
|---|---|---|---|
| Shure MV7+ | USB-C + XLR | Dual connectivity, strong voice isolation | Versatile creators |
| Blue Yeti | USB | Multiple polar patterns; plug-and-play | Beginners |
| Rode PodMic | XLR | Dynamic broadcast tone; durable build | Intermediate podcasters |
| HyperX QuadCast 2 | USB | Built-in shock mount; multiple patterns | Streamers and gamers |
Why Your Microphone Choice Matters
- Professionalism: Crisp, full-bodied audio builds credibility and authority.
- Audience Retention: Clean sound keeps listeners engaged longer.
- Editing Flexibility: Cleaner input reduces post-production time.
- Long-Term Value: A solid mic can serve for years of episodes.
Recommended Accessories
- Pop Filter: Reduces plosives for cleaner speech.
- Boom Arm or Stand: Comfortable positioning and posture.
- Shock Mount: Isolates from desk vibrations and bumps.
- Audio Interface (for XLR): Gain control and direct monitoring. Learn more about interfaces here.
- Closed-Back Headphones: Hear issues before they end up in your episode.
Expert Tips for Pro Sound
- Mic Distance: 6–8 inches from your mouth, slightly off-axis to reduce plosives.
- Room Prep: Use curtains, rugs, bookshelves, or panels to tame echo.
- Post-Production: Clean and normalize audio in Audacity or Adobe Audition.
- Consistency: Record at the same gain and distance each time.
Ready to Launch?
With the right microphone and a few solid habits, you can sound just as polished as the pros. Start small, learn your equipment, and upgrade as your audience grows.
Our #1 Pick for Beginners: Blue Yeti
About the Author
This guide was written by a long-time podcaster and audio consultant with hands-on experience testing microphones across a range of real-world recording environments. Recommendations are based on practical use, not just spec sheets.
Patreon Tier Ideas for Creators to Skyrocket Your Earnings
Are you a creator struggling to make ends meet? Or perhaps you’re already using Patreon, but feel your current tiers aren’t pulling their weight? Well, you’re in the right place! This guide will dive deep into the art of crafting irresistible Patreon tiers that not only reward your loyal fans but also boost your income significantly.
Patreon has become the go-to platform for creators of all kinds – artists, musicians, writers, podcasters, and more. It offers a sustainable way to generate recurring revenue through memberships. But to truly unlock its potential, you need a well-structured, enticing tier system.
Knowing Your People, Knowing Your Worth
Before you even think of reward tiers, take a long, hard look at your audience. Who are they? What makes them tick? What kind of content do they crave? Understanding your target audience is key to tailoring rewards that they’ll happily pay for.
Once you’ve got a handle on your audience, assess your content. What are you offering that’s unique and valuable? Brainstorm reward ideas that match different audience segments and your content’s strengths. Don’t forget to identify your super fans – these are your potential high-tier patrons who are willing to invest more for exclusive experiences.
Structuring Tiers & Pricing Like a Pro
How many tiers should you offer? What should you charge? These are the million-dollar questions (literally!). Most creators opt for 3 or 5 tiers, but there’s no one-size-fits-all answer. It all depends on your content, audience, and the value you’re providing.
When it comes to pricing, psychology plays a big role. Charm pricing (e.g., $4.99 instead of $5) and bundling multiple rewards can make your tiers more attractive. Remember, the goal is to align price points with the perceived value of each tier.
Tier Ideas That’ll Make Your Fans Swoon
Now, the fun part! Let’s brainstorm some tier ideas to get those creative juices flowing:
-
Tier 1: The Insider’s Club
- Early access to videos, podcasts, or blog posts
- Exclusive behind-the-scenes glimpses
- Access to a private community (Discord, etc.)
- Patron-only polls and Q&As
-
Tier 2: The Superfan Sanctuary
- Bonus content (extended cuts, bloopers)
- Digital downloads (wallpapers, ebooks, etc.)
- Physical merchandise (stickers, posters, etc.)
- Access to livestreams and Q&As
-
Tier 3: The VIP Experience
- Personalized experiences (shoutouts, 1-on-1 calls)
- Exclusive physical merch bundles
- Input on content creation
- Direct access to the creator
For certain niches, consider offering specialized rewards:
- Software developers: Offer software discounts, early access to beta versions, or even custom code snippets.
- Artists: Offer high-resolution image downloads, PSD files, or art critiques.
- Coaches/consultants: Offer group coaching sessions, personalized feedback, or exclusive content on specific topics.
Promoting Your Patreon: Spread the Word
Creating awesome tiers is just half the battle. Now you need to get the word out! Craft enticing tier descriptions, use eye-catching visuals, and promote your Patreon page everywhere you can – social media, your website, email newsletters, etc. And don’t forget to regularly review and update your tiers to keep them fresh and exciting.
Conclusion
There you have it! A roadmap to creating Patreon tiers that’ll make your audience cheer and your bank account happy. Remember, it’s all about providing value, building a community, and fostering a sense of belonging. Now go forth and unleash your creativity!
Additional Tips
- Get creative with tier names (e.g., “The Inner Circle,” “The Patronus Pack”)
- Set goals to unlock additional rewards as your community grows
- Experiment with limited-time or seasonal tiers
Podcast Script Examples (With Templates You Can Use Today)
When you listen to your favorite podcast, what often makes it engaging isn’t just the content—it’s the clarity, pacing, and delivery. Behind that smooth flow is often a script or an outline. If you’re new to podcasting, you might worry about rambling or forgetting key points. That’s why creating a script matters. It doesn’t mean you’ll sound robotic—it means you’ll sound intentional and professional. In this article, you’ll find practical podcast script examples, proven techniques from experienced podcasters, and expert guidance to make your show sound polished while still feeling natural.
As a podcaster and content strategist who’s helped creators refine their show structures, I’ve seen firsthand how even light scripting can transform a show from amateur to professional. This guide will walk you through what works, why it works, and how you can apply it.

Free Download: Podcast Script Templates
Want to put this into action? Download our fillable templates for:
✅ Solo episodes
✅ Interviews
✅ Storytelling formats
✅ Sponsored segments
Do Podcasters Really Need a Script?
The truth is: not every podcaster scripts the same way. It depends on your goals and format.
- Full scripts are critical for storytelling podcasts, branded content, or narrative shows where every word and pause matters. Think Serial or This American Life.
- Bullet-point outlines are better for conversational formats, interviews, or casual monologues where personality drives engagement.
A script isn’t just about words—it’s about structure. Listeners are giving you their time. A well-prepared script ensures you respect that time with clarity and purpose. Industry surveys show that podcasts with clear structure and concise delivery have higher listener retention rates and are more likely to be recommended.
Podcast Script Structures (With Examples)
Below are practical templates you can adapt. Each includes professional insights on why they work.
🎙️ Solo Show Script Example
[Intro]
- “Welcome to [Podcast Name], the show where we [value proposition]. I’m your host, [Name].”
[Main Content]
- Key point #1 with supporting story or example.
- Key point #2 with supporting detail.
- Key point #3 with takeaway.
[Outro]
- “Thanks for listening! Don’t forget to subscribe, and check out [website or CTA].”
💡 Expert Insight: Solo shows benefit from scripting because they lack the natural dialogue of an interview. Scripts prevent rambling and give listeners confidence in your expertise.
🎤 Interview Script Example
[Host Intro]
- “Today, we’re joined by [Guest Name], [Guest’s expertise or role].”
[Questions]
- How did you get started in [topic]?
- What’s the biggest challenge you’ve faced?
- What advice would you give listeners?
[Wrap-Up]
- “Where can listeners find you online?”
- “Thanks again for joining us today!”
💡 Expert Insight: Research from podcast consultants shows that over-preparing questions can make interviews feel stiff. The best hosts prepare a script of 5–7 anchor questions but allow room for spontaneous follow-ups.
📖 Narrative/Storytelling Script Example
[Scene Setup]
- “It was a rainy night in Chicago, 1998. A small team of engineers was about to change history.”
[Narration + Dialogue Cues]
- Narrator lines + sound effect notes.
- Quotes from key people.
[Transition]
- “But before that breakthrough, they faced a massive roadblock…”
💡 Expert Insight: Story-driven podcasts rely heavily on scripting. Successful shows mark pacing, sound design, and emotional beats directly in the script.
🧑🏫 Educational/How-To Script Example
[Hook]
- “Struggling to grow your email list? In this episode, I’ll share three proven strategies.”
[Steps]
- Step 1: Define your target audience.
- Step 2: Create a lead magnet.
- Step 3: Use consistent CTAs.
[Recap + CTA]
- “Quick recap: know your audience, offer value, and invite them consistently. For my free checklist, visit [link].”
💡 Expert Insight: Educational shows should script both the lesson flow and recaps, since listeners may be multitasking. Structured summaries increase retention and credibility.
💰 Sponsored/Ad Read Script Example
[Intro]
- “This episode is brought to you by [Sponsor Name].”
[Integration]
- “I’ve been using [product] for months, and it’s changed the way I [benefit].”
[Closing]
- “Check them out at [link] and use code [promo] for 10% off.”
💡 Expert Insight: According to Nielsen’s Podcast Ad Effectiveness Study, host-read ads have a 71% brand recall rate, far outperforming traditional ads. Authenticity in scripts is key.
How to Write Your Own Podcast Script
Here’s a step-by-step framework based on best practices:
- Define your audience and format. A narrative show requires more scripting than a casual Q&A.
- Choose your structure. Solo, interview, storytelling, or hybrid.
- Write conversationally. Use contractions and natural phrasing. Pretend you’re talking to one listener.
- Add delivery notes. Use stage directions: [pause], [laugh], [emphasize].
- Rehearse. Read it aloud. Does it sound human? Adjust as needed.
- Iterate. After recording, refine your template based on what flowed well.
Common Mistakes to Avoid
- Over-scripting. Reading word-for-word drains personality.
- Under-preparing. Winging it leads to dead air and tangents.
- Ignoring timing. Always check word count against expected length.
- Skipping audience focus. Scripts should prioritize what the listener gains.
Tips to Avoid Sounding Stiff
- Highlight key phrases instead of scripting entire paragraphs.
- Smile while speaking—listeners can hear it.
- Record a test run to check pacing and tone.
- Leave room for natural humor and side comments.
- Use bullet points for well-known material.
FAQs About Podcast Scripts
How long should a podcast script be?
It depends on length, but on average, 120–150 words per minute. A 20-minute show is 2,500–3,000 words.
Should I script every interview question?
No. Script anchor questions but stay flexible for authentic conversation.
How do I keep sponsor reads from sounding forced?
Write them conversationally and tie them to personal stories.
What if I lose my place while recording?
Use bold headings and spacing for easy scanning. Keep a backup outline.
What tools can help with scripting?
Podcasters often use Google Docs for collaboration, Notion for structured templates, or teleprompter apps to keep eye contact with the mic.
Final Thoughts
Podcasting thrives on authenticity—but authenticity is easier when you’re confident and prepared. Scripts aren’t a crutch, they’re a tool. Whether you’re running a solo show, producing a narrative podcast, or juggling interviews, the right script structure ensures you deliver value consistently. With the examples and insights here, you’re ready to create episodes that engage, inform, and convert your listeners into loyal fans.
Royalty Free Music for Instagram (Podcast Promotion)
Have you ever wondered how some Instagram creators use popular songs in their Reels and Stories without getting flagged for copyright infringement? The secret lies in royalty-free music, a legal and affordable way to enhance your content with high-quality soundtracks. In this guide, we’ll dive into the world of royalty-free music, exploring its benefits, sources, and best practices for using it on Instagram.
Best Royalty Free Music Libraries for Instagram
Click here for my favorite royalty-free music library
| Provider | Features | Pricing | Best For |
|---|---|---|---|
| Epidemic Sound | Large library, curated playlists, direct integration with editing software | Subscription-based | YouTubers, content creators, businesses |
| Storyblocks | Unlimited downloads, diverse library (music, sound effects, video), membership options | Subscription or individual asset purchases | Filmmakers, businesses, diverse content needs |
| Soundstripe | High-quality music, customizable licenses, simple pricing | Subscription or per-track license | Filmmakers, businesses, budget-conscious creators |
| Artlist | Curated music for filmmakers, unlimited downloads, high-quality audio | Annual subscription | Filmmakers, videographers, high production value |
| Podcastle | AI-powered audio editing, built-in royalty-free music library | Freemium (limited free library, paid plans for more features) | Podcasters, beginners, AI-assisted editing |
| PremiumBeat | High-quality music, curated by professionals, simple licensing | Per-track or subscription | Filmmakers, businesses, projects needing specific tracks |
What is royalty-free music?
Royalty-free music is not free music but music you can license for a one-time fee or subscription. Unlike copyrighted music, which requires ongoing payments (royalties) to the artist and copyright holder, royalty-free music grants you a license to use the music in your content without additional fees. This license often comes with certain restrictions, depending on the platform and specific track, but it generally allows for broad usage across social media platforms like Instagram.Why Use Royalty Free Music on Instagram?
- Legal Compliance: Avoid copyright strikes and potential legal issues by using music you have the right to use.
- Affordability: Royalty-free music is significantly cheaper than licensing popular copyrighted songs.
- Variety: Choose from a vast library of music genres, moods, and styles to fit any content.
- Creativity: Enhance your storytelling and evoke emotions with the perfect soundtrack.
Where to Find Royalty Free Music for Instagram
Several platforms offer extensive collections of royalty-free music tailored for social media:
- Epidemic Sound: A popular choice among creators, offering a diverse library of music that ranges from upbeat and energetic to calming and atmospheric. Their user-friendly platform integrates seamlessly with popular video editing tools, making finding and adding music to your videos easy.
- Artlist: Known for its high-quality music curated for film and video projects, Artlist offers a wide selection of music across various genres, including indie, cinematic, and electronic. If you’re looking for professional-sounding music to elevate your Instagram productions, Artlist is a great option.
- YouTube Audio Library: A free resource provided by YouTube, the YouTube Audio Library offers a decent selection of royalty-free music and sound effects. While the library may not be as extensive as some paid platforms, it’s a good starting point for creators on a budget.
- Soundstripe: Provides royalty-free music with a variety of licensing options to fit different budgets and needs. Whether you’re a casual Instagram user or a professional content creator, Soundstripe offers flexible plans that cater to your specific requirements.
When choosing a platform, consider factors like pricing, music genre variety, ease of use, and licensing terms.
How to Choose the Right Music for Your Instagram Content
The right music can make or break your Instagram video. Here are some tips for choosing the perfect track:
- Match the Mood: Select music that complements the tone and message of your content.
- Consider Your Audience: Choose music that resonates with your target demographic.
- Think About Video Length: Shorter videos might require shorter music clips, while longer videos offer more flexibility.
- Experiment: Don’t be afraid to try different genres and styles to find what works best for your brand.
Using Royalty Free Music on Instagram
Once you’ve found the perfect track, follow these steps to add it to your Instagram video:
- Download: Download the music file from the platform of your choice.
- Edit: Use a video editing app to add the music to your video and adjust the volume.
- Upload: Share your video on Instagram and enjoy the enhanced engagement!
Additional Tips
- Use Sound Effects: Complement your music with sound effects to create a more immersive experience.
- Develop a Consistent Sound: Choose music that aligns with your brand identity for a cohesive feel.
- Credit the Artist: While not always required, giving credit to the artist is a good practice and supports their work.
Best Podcast Recording Software (Audio, Video & Screen Recording)
Struggling to find the perfect podcast recording software for your needs? Whether you’re just starting out or looking for advanced tools, this guide simplifies the choices to help you create your best podcast yet. From audio and video recording to editing and screen capture, we’ve covered every scenario.
Podcast Recording Software: Quick Comparison
Click for great podcast recording software
Below is a quick overview of top podcast recording software, their best use cases, pros, and cons.
| Software | Best For | Pros | Cons | Pricing | Free Trial |
|---|---|---|---|---|---|
| Adobe Audition | Serious podcasters | Powerful features, templates, pro effects | Learning curve | $20.99/month | Yes |
| Audacity | Beginners, budget-minded | Free, versatile, Mac/PC compatible | Less intuitive, fewer features | Free | – |
| GarageBand | Mac users, beginners | Free, easy to use, mobile app | Mac only, limited features | Free | – |
| Podcastle | All-in-one solution | Built-in recording, editing, AI-powered tools, video podcasting | Limited compared to dedicated DAWs | Free (3 hours) | Yes |
| Podbean | Simplicity, hosting | Easy to use, integrated hosting, basic editing tools | Limited features | Starts at $9/month | Yes |
| Riverside.fm | Remote interviews | High-quality recordings, separate tracks, easy to use | Paid plans required for advanced features | Starts at $15/month | Yes |
| StreamYard | Live streaming and interviews | Easy setup, browser-based, high-quality video and audio | Limited editing features | Starts at $20/month | Yes |
| Zencastr | User-friendly remote recording | Cloud recording, good audio quality | Limited features compared to others | Free basic tier | Yes |
| OBS Studio | Flexibility and customization | Free, powerful, great for live streaming | Steep learning curve | Free | – |
Best Podcast Editing & Recording Software: Top Picks
Each podcast recording tool has its strengths. To find what works best for you, consider testing a few options. Below, we outline scenarios and recommend tools to match your needs.
The Solo Podcast
A solo show simplifies things, allowing you to record and edit within the same program.
- Top Recommendation: Podcastle. It’s simple to use, with built-in tools that streamline the process.
The Interview Podcast
If you’re planning to chat with guests, you’ll need software that facilitates remote recording.
- Top Options: Skype, Zencastr, and Zoom. For an all-in-one solution with hosting, look to Podbean.
Group Recording
For multi-host podcasts:
- Podbean App Group Recording Tool: Record remote sessions with up to eight participants. Each audio file is uploaded to the cloud for easy editing.
Live Stream Podcasts
- StreamYard: Ideal for live streaming with co-hosts or guests. It’s browser-based, requires no downloads, and offers high-quality video and audio recording.
- Podbean Live Stream: Offers live audio broadcasting, supports multiple co-hosts, and allows interaction through real-time chat and call-ins.
Best for Editing
- Top Picks: Podcastle, Adobe Audition, Audacity, GarageBand.
Top Podcast Recording Software for Video
| Software | Best For | Pros | Cons |
| OBS Studio | Live streaming, screen recording | Free, open-source, powerful features | Steep learning curve |
| Zoom | Remote interviews, group recordings | Easy to use, reliable quality | Limited editing features |
| Riverside.fm | High-quality remote recordings | Local recording, separate audio/video tracks | Paid plans required |
| StreamYard | Live streaming and interviews | Browser-based, intuitive interface, customizable branding | Limited editing features |
| SquadCast | Remote interviews with backups | Progressive uploads, excellent quality | Paid plans for advanced features |
| Snagit | Adding visuals or tutorials | Easy-to-use screen capture and editing | Not a full audio editor |
| Zencastr | Simple remote recording | Easy to use, decent post-production tools | Limited features |
Key Takeaways
- OBS Studio: Best for advanced users who want flexibility.
- Zoom: Great for beginners but consider upgrading for better quality.
- Riverside.fm: Ideal for professional remote podcasts.
- StreamYard: Perfect for live streaming with co-hosts or guests.
Troubleshooting: Why Screen Recordings Might Lack Sound
Click here for my favorite screen recording software with audio controls
If your screen recordings lack sound, here are some common issues and fixes:
- Audio Source Not Selected: Ensure the software is configured to capture the correct audio source (e.g., system sounds or microphone).
- System Audio Not Enabled: Check settings for system audio recording and enable it if needed.
- Microphone Not Working: Verify that your microphone is connected and set as the default input device.
- Audio Driver Issues: Update your audio drivers to prevent compatibility problems.
- Software Limitations: Refer to the software’s documentation to check for any audio capture restrictions.
Final Recommendations
The best podcast recording software depends on your goals and budget:
- Beginners: Start with free tools like Audacity or GarageBand.
- Intermediate Users: Try Podcastle or Podbean for all-in-one solutions.
- Professionals: Invest in Adobe Audition or Riverside.fm for top-tier quality.
Don’t let software hold you back—your perfect podcast starts with the right tools. Click here to download our free podcast setup checklist!
This comprehensive guide is here to help choose the best podcast recording software. We’ll cut through the jargon and match you with the perfect tools for your specific needs, whether you’re a beginner on a budget or a seasoned pro looking for advanced features.
Podcast Recording Software
Here are some of the contenders. We break down the different software with who they’re best for, pros, and cons.
| Software | Best For | Pros | Cons |
|---|---|---|---|
| Adobe Audition | Serious podcasters | Powerful features, templates, pro effects | Learning curve |
| Audacity | Beginners, budget-minded | Free, versatile, Mac/PC compatible | Less intuitive, fewer features |
| GarageBand | Mac users, beginners | Free, easy to use, mobile app | Mac only, limited features |
| Hindenburg Journalist | Narrative/storytelling podcasters | Intuitive interface, specialized tools for audio storytelling | Fewer features than Audition |
| Podcastle | Podcasters who want an all-in-one solution | Built-in recording, editing, AI-powered tools, video podcasting | Limited compared to dedicated DAWs |
| Podbean | Beginners, podcasters who want simplicity | Easy to use, integrated hosting, basic editing tools | Limited features compared to dedicated DAWs |
| Buzzsprout | Beginners, podcasters who want simplicity | Easy to use, affordable hosting, basic stats | Limited editing features |
| Acast | Podcasters focused on growth | Large network, monetization features, distribution | Fewer features than other options |
Best Podcast Editing & Recording Software: Our Top Picks
Each software has it’s pros and cons, but whatever software you choose it needs to be the one YOU like the most. That’s why I always encourage podcasters to try different software out (try the free stuff first obviously) and then figure out what works in your workflow best. With that said, here are some scenarios and how I would approach them.
- The Solo Podcast: A solo show simplifies things, allowing you to record and edit within the same program. Our top recommendation for this is Podcastle as it is very simple to use, and it has built in tools that make the process very easy.
- The Interview Podcast, Q&A shows, on-the-go podcasts: If you’re planning to chat with guests, you’ll need software that facilitates remote recording. Popular options include Skype, Zencastr, and Zoom (which also offers video recording). But for a comprehensive solution that’s built in — Look to Podbean
- Group Recording on the Podbean App: The Podbean mobile app features a Group Recording tool that lets users host remote podcast sessions with up to eight co-hosts or guests. Each participant’s audio is recorded directly on their device, maintaining top-notch sound quality without relying on internet stability. Once the recording wraps up, individual audio files are automatically uploaded to the cloud, making editing and combining them easy.
- Podbean Live Stream: Podbean’s Live Stream platform offers live audio broadcasting that supports multiple co-hosts and guests. Users can create private live sessions with exclusive access links, perfect for recordings intended for select audiences. The platform includes real-time interaction tools like a chat feature and call-in options, and recordings can be saved and turned into podcast episodes right after the session.
- Free Audio Recording App by Podbean: Podbean’s free audio recording app streamlines the podcast creation process, from recording and editing to publishing. It supports inviting remote guests, recording high-quality audio, and securely backing up files to the cloud. The app also comes with built-in editing functions, music tracks, and seamless integration with popular podcast directories for easy distribution.
- For editing, consider Podcastle, Adobe Audition, Audacity, or GarageBand.
Top Podcast Recording Software
- Adobe Audition: This powerhouse is our top recommendation for serious podcasters. It boasts professional-grade features, customizable templates, and a vast array of effects. While it has a learning curve and requires a paid subscription, its flexibility and power make it worth the investment.
- Audacity: This free, open-source software is a favorite among beginners and budget-conscious podcasters. It’s versatile and runs on both Mac and PC. While its interface might not be as intuitive as some paid options, it’s a solid choice for getting started.
- GarageBand: This free software comes pre-installed on Macs and is perfect for beginners. It’s easy to use, offers decent editing features, and even has a mobile app for recording on the go. However, it’s limited compared to pro-level software and is only available on Apple devices.
- Podbean: This user-friendly podcast hosting platform also offers built-in recording, editing, and analytics tools.
- Podcastle: Sometimes referred to as Podcasle, this platform allows you to record both audio and video podcasts directly from your browser or mobile app. It’s technically a free podcast recording software platform, but it is limited to 3 hours on the free tier.
Other Notable Podcast Software Options
- SquadCast: Excellent for remote interviews with high-quality audio and video recording.
- Hindenburg Journalist: A professional-grade audio editor with a focus on storytelling and narrative podcasts.
- Auphonic: An AI-powered audio post-production tool that can help you clean up and enhance your recordings.
- Reaper: A powerful and customizable digital audio workstation that can be used for podcasting but has a steeper learning curve.
- Logic Pro: Primarily a music production software, but it can also be used for podcasting if you need advanced audio editing capabilities.
- Podbean: This user-friendly podcast hosting platform also offers built-in recording, editing, and analytics tools.
- Buzzsprout, Acast, Libsyn, Spreaker, Spotify: These popular podcast hosting platforms offer varying degrees of recording and editing capabilities.
Best Mobile Podcast Recording Apps
- Podbean Recorder: Easy to use and ideal for beginners who want to record on the go.
- Podcastle: Record both audio and video podcasts on your mobile device.
- GarageBand (mobile): Ideal for Mac users who want to record on the go.
- Voice Memo App (iOS): A simple built-in option for quick recordings.
- Spreaker Studio: A feature-rich app for recording and editing on your phone.
- Ringr: Offers high-quality audio recording for interviews and conversations.
Best Podcast Software for Video
| Software | Best For | Pros | Cons |
|---|---|---|---|
| OBS Studio | Podcasters who want flexibility and customization | Free, open-source, powerful features for recording and live streaming, screen capture | Steep learning curve, not designed specifically for podcasting |
| Zoom | Remote interviews and group recordings | Easy to use, reliable video and audio quality, cloud recording | Limited editing features, potential for audio/video issues with poor internet connection |
| Snagit | Podcasters who want to incorporate screen recordings or visuals | Easy-to-use screen capture, editing tools, good for creating tutorials | Not a full-featured audio editor, primarily focused on visuals |
| Riverside.fm | High-quality remote recordings | Local recording for better quality, separate audio and video tracks, easy to use | Paid plans for advanced features |
| SquadCast | Reliable remote recordings with backup | Cloud recording with backup, progressive uploads, good for interviews | Paid plans for advanced features |
| Zencastr | User-friendly remote recordings | Easy to use, good audio quality, post-production tools | Limited features compared to other options |
- OBS Studio: While powerful, it’s geared more towards live streaming and video production. It requires some technical know-how but is a free and versatile option.
- Zoom: It’s great for remote interviews due to its ease of use, but for high-quality podcasting, you might want to explore dedicated recording solutions.
- Snagit: Primarily a screen capture tool, it’s best used for adding visual elements or tutorials to your podcast, rather than as your primary recording software.
- Riverside.fm, SquadCast, Zencastr: These are dedicated podcast recording platforms designed for remote interviews. They offer features like separate tracks, cloud backup, and easy-to-use interfaces. Full functionality might require paid subscriptions.
Why Screen Recording Doesn’t Have Sound
Screen recordings might lack sound due to a few reasons:
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Audio Source Not Selected: The software might not be configured to capture audio from the correct source (e.g., system sounds, microphone, or both). Double-check the settings to ensure the desired audio source is enabled and selected for recording.
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System Audio Not Enabled: Some screen recording software requires you to specifically enable system audio recording to capture sounds playing on your computer. Look for this option in the software’s settings and make sure it’s turned on.
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Microphone Not Working: If you’re trying to record your voice alongside the screen recording, ensure your microphone is connected, enabled, and set as the default input device in your system settings.
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Audio Driver Issues: Outdated or incompatible audio drivers can sometimes interfere with screen recording. Check for driver updates and install them if necessary.
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Software Limitations: The software you’re using might have limitations regarding audio recording capabilities or compatibility with specific audio formats. Refer to the software’s documentation or support resources for troubleshooting.
Podcast vs YouTube

It’s the modern-day creator’s dilemma: should you speak or should you be seen? Do you invest in a microphone or a camera? Which platform will reach more people? Where’s the real money?
Here’s the truth: you don’t have to choose. The savviest creators today use both podcasts and YouTube to build an audience, deepen relationships, and maximize monetization.
This guide explores the pros and cons of each, shows you how to decide where to start, and reveals how to combine both into a powerhouse content strategy.
🎙️ Podcasting
Podcasts are audio-first shows that create a sense of intimacy. Listeners tune in while driving, working out, or doing chores, making podcasts a staple for busy, multitasking audiences.
Pros of Podcasting
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Intimate & Loyal: Voice builds trust, fostering long-term community.
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Convenient: Listeners consume while multitasking.
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Niche Strength: Great for specialized topics and deep dives.
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Monetization Paths: Sponsorships, ads, subscriptions, premium episodes.
Cons of Podcasting
-
Slower Growth: Takes consistency and time.
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Discoverability Gaps: Less searchable than video.
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Editing Needs: Basic audio production skills required.
Best For: Storytellers, interviewers, educators, and niche experts.
📹 YouTube
YouTube is the king of video and the second-largest search engine in the world. It’s where people discover tutorials, reviews, entertainment, and personalities.
Pros of YouTube
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Massive Reach: Billions of active users.
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SEO Friendly: Ranks in both YouTube and Google search.
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Visual Engagement: Perfect for demos, vlogs, or tutorials.
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Multiple Revenue Streams: Ads, sponsorships, memberships, merch, SuperChats.
Cons of YouTube
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Production Heavy: Cameras, lighting, and editing can be resource-intensive.
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Fierce Competition: Standing out requires strategy.
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Time-Consuming: Filming and editing take effort.
Best For: Tutorials, reviews, entertainment, visual storytelling, and personality-driven content.
⚖️ Quick Comparison
| Feature | Podcasting 🎙️ | YouTube 📹 |
|---|---|---|
| Format | Audio-only | Video-first |
| Audience Size | Smaller, niche | Massive, global |
| Engagement | Deep, loyal | Broad, fast |
| Production | Easier, cheaper | More complex |
| Discoverability | Lower | Higher (SEO boost) |
| Monetization | Ads, sponsors, subs | Ads, sponsors, merch, fan funding |
🎧 Podcasting on YouTube: The New Hybrid
Here’s the twist: you can do your podcasting on YouTube. In fact, YouTube now supports podcast playlists and surfaces shows inside YouTube Music, expanding your reach beyond video.
Benefits of podcasting on YouTube:
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Built-in discoverability via search and recommendations.
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Ability to add video (even simple webcam footage) for more engagement.
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Monetization through YouTube’s Partner Program once you qualify.
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Distribution in YouTube Music for audio-focused listeners.
But the trade-offs:
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You’ll miss Apple Podcasts, Spotify, and other dedicated apps if you’re YouTube-only.
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Podcast purists often prefer RSS-based apps and background listening.
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Analytics are video-first, so you’ll lose some traditional podcasting metrics.
👉 The sweet spot? Host your podcast traditionally (Buzzsprout, Podbean, etc.) for RSS distribution and upload episodes (or clips) to YouTube for growth.
🔄 How to Conquer Both Worlds
The most successful creators don’t choose between podcasting and YouTube—they combine them.
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Repurpose Content: Record once, distribute twice. Film your podcast session → upload to YouTube → strip audio for podcast apps.
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Cross-Promote: Mention your podcast on YouTube and vice versa. Use links in descriptions and show notes.
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Clip Strategy: Post short highlights or clips on YouTube Shorts to capture new viewers.
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Community Building: Use YouTube comments & live chats + podcast Q&As for a full engagement loop.
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Monetization Mix: Blend podcast sponsorships with YouTube ads, memberships, and affiliate links.
📝 Blogging: Your Content Home Base
While YouTube and podcasts are distribution channels, your blog is owned real estate—a place you control.
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SEO Boost: Blog posts rank in search, pulling in new listeners/viewers.
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Repurpose Easily: Publish transcripts, detailed guides, or companion posts.
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Monetize Directly: Affiliate links, digital products, courses, memberships.
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Email Growth: Capture subscribers to promote both your podcast and YouTube.
❓ Common Questions About Podcasting on YouTube
Do I need video to publish my podcast on YouTube?
No. You can use static images or waveforms. Video helps engagement, but it’s optional.
Will I miss listeners if I only use YouTube?
Yes. Many dedicated podcast fans use Apple, Spotify, or other apps exclusively.
Can I monetize my podcast on YouTube?
Yes—ads, sponsorships, memberships, merch, and live streaming features.
Should I upload full episodes or just clips?
Do both. Full episodes build loyalty; clips drive discoverability.
Is YouTube replacing podcast apps?
Not yet. YouTube is leaning into podcasts, but Apple Podcasts and Spotify remain dominant.
🚀 Conclusion: Your Content, Your Way
The old “podcast vs YouTube” debate is outdated. The real opportunity is in combining them:
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Start with your strengths (audio or video).
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Repurpose across platforms for maximum reach.
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Use your blog as the anchor to tie it all together.
Your voice deserves to be heard—and seen. Don’t limit yourself. Embrace both, experiment, and create the content ecosystem that works for you.
Blog vs Podcast
Are you torn between starting a blog or a podcast? You’re not alone! Many aspiring content creators grapple with this decision, wondering which format will best connect with their audience and achieve their goals. But what if we told you that you don’t have to choose?
In fact, combining both blogs and podcasts can be a game-changing strategy for reaching a wider audience, boosting your online presence, and maximizing your impact. This post will dive into the strengths and weaknesses of each format, help you decide which one aligns best with your unique style, and reveal how to leverage both to create a content empire that leaves your competitors in the dust.
Blog vs Podcast Breakdown
Blogging
Blogs are the digital equivalent of your favorite magazine – a collection of written articles, stories, and guides, often accompanied by eye-catching images or videos. They’re incredibly versatile, allowing you to explore any topic you can dream up.
Pros:
- Easy to Get Started: All you need is a computer and a basic understanding of writing to launch your blog.
- Flexible Formats: From in-depth articles to quick listicles, blogs can adapt to any content style.
- SEO Powerhouse: Blogs are a search engine’s best friend, making it easier for people to discover your content organically.
- Evergreen Content: A well-written blog post can continue to attract readers for years to come.
Cons:
- Writing Skills Required: If you’re not a natural writer, blogging can be a challenge.
- High Competition: The blogosphere is crowded, so standing out takes time and effort.
- Slow Build: Building a loyal readership takes patience and consistent effort.
Ideal For:
If you’re passionate about sharing in-depth information, establishing yourself as an expert in your field, and attracting organic traffic through search engines, then blogging might be your perfect match.
Podcasting
Podcasts are the modern-day radio shows, delivered straight to your listeners’ ears. They offer a unique opportunity to connect with your audience through the power of your voice.
Pros:
- Personal Connection: The intimacy of audio creates a strong bond between you and your listeners.
- Convenient Consumption: Podcasts can be enjoyed while commuting, exercising, or doing chores, making them a popular choice for busy people.
- Growing Audience: Podcast listenership continues to rise, opening up a vast potential audience for your content.
- Monetization Potential: Sponsorships, ads, and premium content can turn your podcast into a profitable venture.
Cons:
- Technical Setup: You’ll need microphones, editing software, and a hosting platform to get started.
- Audio Editing Skills: Producing high-quality audio requires learning new skills or outsourcing.
- Less Immediate SEO Impact: Unlike blogs, podcasts don’t directly impact your search engine rankings.
Ideal For:
If you’re a natural storyteller, enjoy interviewing others, or have a knack for explaining complex topics in an engaging way, podcasting could be your calling.
Which is Right for YOU?
To determine the best fit for you, consider these questions:
- What are your goals? Are you looking to build authority, entertain, educate, or drive sales?
- What are your strengths? Are you a better writer or speaker?
- What format do you enjoy consuming? Do you prefer reading articles or listening to audio content?
- Who is your target audience? What are their preferences and habits?
To make it even easier, here’s a quick comparison table:
| Feature | Blog | Podcast |
|---|---|---|
| Format | Text & Images | Audio |
| SEO Impact | High | Low |
| Audience | Readers | Listeners |
| Creation Time | Moderate | High |
| Skills | Writing, SEO | Audio Editing |
Remember, there’s no right or wrong answer. The best choice for you depends entirely on your individual goals and preferences.
The Ultimate Combo: Blog + Podcast = Content Domination
Why settle for one when you can have both? By combining blogs and podcasts, you can create a content powerhouse that reaches a wider audience and maximizes your impact. Here’s how:
- Content Repurposing: Turn each podcast episode into multiple blog posts. Summarize key points, transcribe interviews, expand on specific topics, or create related listicles and how-to guides.
- SEO Boost: Optimize your blog posts for relevant keywords to attract organic traffic and drive listeners to your podcast.
- Audience Engagement: Offer both audio and written content to cater to different learning styles and preferences.
- Monetization: Explore various revenue streams, such as advertising, sponsorships, affiliate marketing, and premium content, for both your blog and podcast.
Case Studies: Real-World Examples
Countless creators have successfully combined blogs and podcasts to grow their brands and businesses. For example, [Mention a few relevant examples of successful bloggers/podcasters].
Conclusion: Your Content, Your Way
Whether you choose to focus on one format or embrace the power of both, remember that the most important thing is to create high-quality content that resonates with your audience. Experiment, have fun, and find the perfect balance that works for you. After all, your content is your voice, and the world is waiting to hear it.
How To Monetize a Podcast With Acast
Podcasting isn’t just about sharing your passion or expertise – it’s also a viable way to make money. And with Acast, a leading podcast hosting platform, monetizing your show is easier than ever. Whether you’re a seasoned podcaster or just starting, Acast offers a variety of tools and features to help you turn your audio creations into a profitable venture. Let’s dive into how you can make money on Acast and explore the strategies to set you up for success.
Acast Marketplace Monetization
The Acast Marketplace is your gateway to connecting with brands and advertisers eager to reach your audience. This platform streamlines the sponsorship process, allowing you to find potential partners and negotiate deals effortlessly. Acast’s dynamic ad insertion technology ensures seamless integration of ads into your episodes, even across your back catalog.
Key tips for maximizing your earnings in the marketplace:
- Optimize your profile: Craft a compelling pitch highlighting your show’s unique value proposition and audience demographics.
- Set competitive rates: Research industry standards and determine fair pricing for your ad slots.
- Be selective: Choose sponsors that align with your brand and values to maintain authenticity and resonate with your listeners.
Comparing Acast Against Podbean & Buzzsprout
| Feature | Acast | Buzzsprout | Podbean | Podcastle |
|---|---|---|---|---|
| Advertising Marketplace | ✅ (Robust marketplace with dynamic ad insertion) | ✅ (Simple program with automatic insertion) | ✅ (Marketplace with programmatic advertising) | ❌ |
| Dynamic Ad Insertion | ✅ (Insert ads into back catalog) | ✅ (Automatic insertion) | ✅ (Available with programmatic advertising) | ❌ |
| Premium Content/Subscription | ✅ (Acast+ with multiple tiers) | ❌ | ✅ (Podbean Patron with fan subscriptions) | ❌ |
| Listener Support/Donations | ✅ (Recurring payments or one-time donations) | ❌ | ✅ (Monthly subscriptions and one-time donations) | ❌ |
| Affiliate Marketing | ✅ (Integrations with major platforms) | ✅ (Built-in marketplace) | ✅ (Partnerships with various brands) | ❌ |
| Live Shows/Events | ✅ (Ticketing and promotion tools) | ❌ | ❌ | ❌ |
Key Takeaways:
- Acast: Offers the most comprehensive suite of monetization features, including a robust advertising marketplace, premium content options, listener support, affiliate marketing, and live show capabilities.
- Buzzsprout: This straightforward advertising program offers automatic ad insertion and a built-in affiliate marketplace. However, it lacks premium content and listener support options.
- Podbean: Offers a similar range of monetization features to Acast, including advertising, premium content (Podbean Patron), listener support, and affiliate marketing. However, it doesn’t have dynamic ad insertion or live show capabilities.
- Podcastle: Primarily focuses on podcast creation and editing tools with no built-in monetization features.
Choosing the Right Platform:
The best platform for you will depend on your specific needs and goals:
- Acast: Ideal for podcasters seeking a wide range of monetization options and a robust advertising marketplace.
- Buzzsprout: A good choice for beginners or podcasters primarily interested in advertising revenue and affiliate marketing.
- Podbean: Offers a balance of features similar to Acast, making it a good alternative if you prefer their interface or pricing model.
- Podcastle: Best suited for podcasters focused on production quality and not yet ready to monetize their show.
Ultimately, it’s essential to research each platform thoroughly, compare their features and pricing, and consider your priorities before deciding. Thankfully you can always switch platforms later if your needs change, and most platforms like Podbean offer a free trial period.
Acast Pricing

Acast Podcast Hosting Plans
1. Starter (Free)
- Unlimited hosting and downloads
- Distribution to podcast apps and directories
- Listener support features
- Podcast website and custom web player
- Advanced analytics
2. Influencer
- $14.99/month (billed annually) or $25/month
- Includes all Starter features
- Monetization through ads and sponsorships
- Automated integrations
- Headliner audio-to-video tool
- Customizable podcast website
3. Ace
- $29.99/month (billed annually) or $40/month
- Includes all Influencer features
- Team and network management tools
- Transcriptions
- Advanced support
Additional Information
- All plans include unlimited hosting and uploads.
- The Influencer and Ace plans offer a 14-day free trial.
- Monetization options include dynamic ad insertion with CPM rates:
- Pre-recorded ads: $15–$30
- Host-read sponsorships: $25–$40
Unlock Premium Content with Acast+
Acast+ empowers you to create exclusive content for your most dedicated fans. By offering premium subscriptions, you can provide:
- Ad-free listening.
- Bonus episodes.
- Early access to content.
- Even behind-the-scenes peeks.
This is a fantastic way to cultivate a loyal community and generate recurring revenue.
Strategies for successful Acast+ implementation:
- Offer enticing perks: Ensure your premium content delivers significant value to justify the subscription cost.
- Set tiered pricing: Consider offering various subscription levels with different benefits to cater to different budgets.
- Promote your Acast+ offerings: Highlight the exclusive perks and benefits across your podcast and social media channels.
Build a Loyal Community with Listener Support
Listener support is a direct way to monetize your podcast by allowing your audience to contribute financially. With Acast, you can enable recurring payments or one-time donations, giving listeners the flexibility to support your show in a way that suits them best.
Tips for fostering listener support:
- Create a strong community: Engage with your audience through social media, live Q&As or exclusive communities.
- Express gratitude: Regularly thank your supporters and acknowledge their contributions.
- Offer exclusive perks: Provide special benefits like bonus content, personalized shoutouts, and early episode access.
Harness the Potential of Affiliate Marketing
Affiliate marketing allows you to earn sales commissions by promoting products and/or services relevant to your audience. You can generate income while sharing valuable recommendations by incorporating affiliate links into your podcast episodes, website, or social media posts.
Best practices for affiliate marketing:
- Choose relevant products: Promote relevent products or services that align with your brand and benefit your audience.
- Disclose your affiliations: Be transparent with your listeners about your affiliate relationships.
- Create compelling calls to action: Encourage your audience to click on your links and purchase.
Engage Your Audience with Live Shows and Events
Taking your podcast to the stage can be a lucrative way to monetize your show and deepen your connection with listeners. Acast makes organizing and promoting live shows or events easy, whether virtual or in-person.
Strategies for successful live events:
- Choose a relevant theme: Plan events that align with your podcast’s niche and interests.
- Offer unique experiences: Provide exclusive content, Q&A sessions, or meet-and-greets to make your events memorable.
- Promote effectively: Leverage your podcast, social media, and email list to spread the word about your events.
Conclusion
Monetizing your podcast on Acast opens up a world of possibilities. However you should always diversify your income streams and build a sustainable business around your passion by exploring different strategies like the marketplace, Acast+, listener support, affiliate marketing, and live events.
Remember, building a successful podcast takes time, effort, and dedication. But with Acast’s comprehensive suite of monetization tools, you have everything you need to turn your show into a profitable venture. So, start exploring these options today and unleash your podcast’s full potential.
How To Grow a Podcast Audience
Growing a podcast audience takes several things, but the best advice I can give is to be consistent in your output. Nothing is more difficult than trying to grow anything without putting the work in! With that said, having a good strategy is going to make up the difference.
The strategy comes down to the TYPE of podcast audience you’re after. Is your podcast about cars, books, a particular industry, or just friends hanging out? Each one of these will take a different strategy, but you can start formulating it based on the show you’re making. Part of that equation is if your episodes will be listless conversations, or if you’re trying to convey a specific message.
How to Promote a Podcast Organically
For instance, Joe Rogan’s podcast is the largest podcast on the internet today, and it is focused on him talking to interesting people. The draw is largely on his name because he used to be on TV, he’s a standup comic, and he’s heavily involved in the UFC. People tune in to hear what Joe has to say, and what his guests have to say.
But if you don’t already have a following and you’re starting from the ground floor — how are you supposed to grow your podcast?
People Are Looking For Things And You Need To Show Up
It’s a basic concept, but it needs to be said. There are billions of searches done every day. Google says they process about 99,000 searches PER SECOND. Safe to say there are a lot of people out there looking things up.
If you want to grow your podcast, you need to somehow show up in the search results….so that you’re found.
Sure you can pay for ads, spend money in all kinds of ways, but the bottom line is if nobody sees the show in their app, you’re not going to get an audience!
So what can be done?
Find Where The Traffic Is
A great way to find traffic is to jump on YouTube and look something up — and then pay close attention to the amount of views it’s got and look at how old the video is. This is also the case on Instagram, Twitter, SoundCloud, Spotify, LinkedIn, Facebook and other social media platforms.
For instance, look up HOW TO videos and you’ll probably be shocked to see they’ve got 10,20,50, or sometimes a MILLION views.
That is because people are looking up those exact things, and somebody was wise enough to make a piece of content to match the search query!
It’s also why they go straight to the top of Google & YouTube!

This video got 59 MILLION views over the last 11 years. And it is still in the top spot on YouTube for “How to tie a tie”.
Making This Work For a Podcast
To make this work for a podcast, you need to figure out the right balance between the episode’s subject matter and making the title intrigue enough that somebody wants to hear what has to be said. It’s not easy!
If your episode involves an interview with someone and they’re talking about their experience working in New York City as the First Uber driver to sign up, you might want to title the episode something like “Ride Revolution: The Story of NYC’s Uber Pioneer” or “How One Driver Changed NYC Forever – The First Uber Ride Exposed!”.
The point is you’re trying to pepper the title with NYC & Uber — because that is what people are searching for. But if you can target the audience of would be Uber drivers, people INTERESTED in driving for Uber — that is how you can get your show found.
I hope that makes sense. But this is the basics of Search Engine Optimization, and the science of looking at data, understanding what people are looking for, and then making content to match that need. It is one of the most powerful ways to grow a podcast audience!
Let’s talk a little more about other ways to grow a podcast…
Harnessing the Power of SEO:
- Optimize a Podcast Website: Get a website for the podcast and make sure it’s well-structured and easy to navigate, with individual pages for each episode, clear show notes, and embedded players.
- Target Relevant Keywords: Research keywords your potential listeners use to search for podcasts like yours. Incorporate these keywords into the episode titles, descriptions, and show notes.
- Submit to Podcast Directories: Ensure your podcast is listed on major podcast directories like Apple, Spotify, and Google.
- Build Backlinks: Contact relevant websites and blogs to ask for backlinks to your podcast website. A great way to do this is to join a forum in your niche, or start one yourself, and then point people to the show.
Leverage Social Media:
- Share Engaging Clips: Create short, attention-grabbing clips from your episodes and share them on social media platforms like Instagram, Twitter, and Facebook.
- Offer Exclusive Content: Give your social media followers access to behind-the-scenes footage, bloopers, or bonus content.
- Interact with Your Audience: Respond to comments and messages and converse with your listeners on social media.
- Collaborate with Others: Partner with other podcasters, influencers, or brands to cross-promote each other’s content.
Building a Thriving Community:
- Create a Dedicated Space: Establish a Facebook group or Discord server where listeners can connect, discuss episodes, and share their thoughts.
- Host Live Events: Organize virtual or in-person meetups to foster a sense of community and connect with your audience directly.
- Encourage User-Generated Content: Ask listeners to share their experiences with your podcast, submit questions, or create fan art.
Utilizing Email Marketing:
- Build an Email List: Offer incentives like bonus content, show notes, behind the scenes, or early access to episodes to encourage listeners to sign up for your email list.
- Send Regular Newsletters: Keep subscribers informed about new episodes, upcoming guests, and other podcast-related news.
- Personalize Your Emails: Tailor your emails to specific audience segments based on their interests or engagement levels.
Exploring Paid Advertising:
- Social Media Ads: Run targeted ads on platforms like Facebook, Instagram, and Twitter to reach a specific audience.
- Podcast-Specific Ads: Explore advertising opportunities on podcast networks or specific shows that align with your niche.
- Google Ads: Use Google Ads to display your podcast in relevant search results or on websites your target audience frequents.
Guest Appearances and Collaborations:
- Reach New Audiences: Appear as a guest on other podcasts in your niche to introduce yourself to new listeners.
- Share Your Expertise: Offer valuable insights and knowledge during your guest appearances to establish yourself as an authority.
- Cross-Promote: Promote your podcast during guest appearances and encourage the host to reciprocate.
Repurposing Your Content:
- Create Blog Posts: Turn your episodes into blog posts or articles, summarizing key points and incorporating relevant keywords for SEO.
- Produce Video Clips: Repurpose your audio content into short, engaging videos for platforms like YouTube and TikTok.
- Design Infographics: Summarize complex topics or data from your episodes in visually appealing infographics.
Engaging with Podcast Communities:
- Join Online Forums: Participate in discussions on platforms like Reddit’s r/podcasting to connect with other podcasters and learn from their experiences.
- Attend Industry Events: Participate in podcasting conferences and meetups to network with other creators and potential collaborators.
Want More Details On Growing an Audience?
The info on this page barely scratches the surface of growing a podcast audience because while there are a lot of moving parts, there is an overarching strategy that needs to be realized. And while this page might shed some light on the topic, I strongly advise taking a look here at a personal story on the topic. Because once you see this, you can’t unsee it! And once you realize you can grow, and in turn, make podcasting work for you — then the sky is the limit and you can be off to the races. And it’s my goal to help you get there with whatever information I can provide.
If any of this sounds good, please click here to learn more.








