Matt

Best Podcast Equipment for Co-Hosts and Groups

Thinking about launching a podcast with a co-host, or building a studio for group discussions, interviews, or roundtable chats? This guide will help you build a setup that sounds professional—no matter how many people are at the table. Here’s everything you need for crisp audio, easy setup, and a stress-free recording experience for in-person podcasts with two or more hosts.

Click here for my favorite 4 person podcasting kit


Why Group Podcasts Need Different Gear

Recording with co-hosts or a group isn’t just “more of the same”—it adds new challenges: crosstalk, echo, mic bleed, and balancing multiple voices. Each host needs their own mic and headphones, and you’ll need gear that can handle multiple inputs and keep everyone sounding their best.


Quick Start: The Best Pre-Built Podcast Bundles for Groups

If you want to get started fast, there are some excellent all-in-one podcast kits that provide everything needed for 2–4 hosts. These bundles save time and ensure you’re not missing any crucial components.

Bundle Name Best For Price What’s Included
Focusrite Scarlett 2i2 Studio Pack 2-person budget pro ~$320 2x Mics, interface, cables, headphones
Zoom PodTrak P4 Podcasting Bundle Up to 4 hosts, travel ~$420 4x Mics, PodTrak P4, headphones, cables, stands
Rode Rodecaster Pro II Starter Kit 2–4 hosts, pro setup ~$950 4x Mics, Rodecaster Pro II, cables, headphones

Tip: Bundles are often cheaper than buying everything separately and guarantee compatibility. Check for updated options from reputable brands (Focusrite, Rode, Zoom, PreSonus, Tascam, etc.).


Microphones: Every Host Needs Their Own

Key Principle: Never share a microphone! Every host (and guest) should have their own, positioned close to their mouth.

Best Microphones for Co-Hosts & Groups

Microphone Type Connection Price Best For
Samson Q2U Dynamic USB/XLR ~$60 Budget, flexible, easy to add
Audio-Technica ATR2100x-USB Dynamic USB/XLR ~$80 Simple, upgradable
Shure SM58 Dynamic XLR ~$99 Classic live/podcast sound
RØDE PodMic Dynamic XLR ~$99 Great value, podcast-ready
Shure MV7 Dynamic USB/XLR ~$250 Pro sound, flexible
Shure SM7B Dynamic XLR ~$399 Studio, broadcast quality

For two hosts, you can get away with dual USB mics if you’re careful, but for three or more, XLR is a must for reliability and sound.


Audio Interfaces & Mixers: More Mics, More Control

You need an interface or mixer with enough mic inputs for your whole group. Bonus points for onboard recording, sound pads, or easy headphone mixing.

Top Interfaces and Mixers by Group Size

Model Inputs Built-In Recording Price Best For
Focusrite Scarlett 2i2 2 No ~$180 2-person, USB/XLR
Zoom PodTrak P4 4 Yes (SD Card) ~$150 Up to 4 hosts, portable
Rodecaster Pro II 4 Yes (microSD/USB) ~$700 Pro podcast studios
Tascam Mixcast 4 4 Yes ~$600 Multi-host, podcast & radio
PreSonus StudioLive 8 8 No ~$500 Larger panels, live sound

Always buy for at least one more input than you think you need—you’ll thank yourself when it’s time to add a guest.


Headphones: Everyone Needs Their Own

Closed-back headphones are best to prevent audio bleed. Use a headphone splitter or amp so every host can monitor the show.

Model Price Best For
Audio-Technica ATH-M20x ~$50 Budget, durable
Sony MDR-7506 ~$100 Industry standard
Audio-Technica ATH-M50x ~$150 Pro, very comfortable
Behringer HA400 Splitter ~$25 Split 1 output to 4
ART HeadAmp4 ~$65 Individual volume

Recording Software: Multi-Track Matters

Choose software that allows multi-track recording so you can edit each host’s audio separately. This is key for professional-sounding group podcasts.

  • Audacity (Free): Multi-track, basic but solid.

  • Reaper (~$60): Flexible, full-featured, pro quality.

  • Hindenburg Journalist (~$100+): Designed for voice/podcast, easy to use.

  • Adobe Audition (Subscription): Industry standard for editing.

  • GarageBand (Mac, Free): Good for 2–3 tracks, limited for larger setups.


Essential Accessories & Studio Comfort

Beyond mics and mixers, the right accessories and comfort upgrades will make your sessions smoother and keep your studio organized.

  • Mic stands or boom arms: One per host, adjustable for posture and comfort.

  • Pop filters/windscreens: Eliminate plosives and sibilance for cleaner audio.

  • Labeling supplies: Colored tape, cable tags, or reusable bands for easy setup and teardown.

  • Cable management gear: Velcro ties, under-desk trays, or floor covers for a tidy, safe workspace.

  • Table pads/mats: Absorb vibrations, prevent desk noise.

  • Headphone amps/splitters: So everyone can monitor audio with their own headphones.

  • Comfortable chairs: Long sessions are easier with good seating and adjustable height.

  • Water bottles/cups: Keep hydrated and protect gear from spills with lidded drinks.

  • Portable acoustic panels or blankets: Minimize echo if your space is untreated.

  • Notepads/whiteboards: Quick access for show notes, time cues, and reminders.


Pro Setup Tips for Co-Hosts & Groups

  • Space mics evenly: Aim for 6–10 inches from each mouth, angled away from each other to reduce bleed.

  • Monitor with headphones: Always have everyone listen to themselves.

  • Avoid talking over each other: Practice hand signals or use a “round robin” cue.

  • Room setup: Use soft furnishings or portable panels to cut echo.

  • Record a quick test: Catch issues before the real show.


Gear Comparison Table: 2-, 3–4-, and 5+ Host Setups

Setup Size Mics Interface/Mixer Headphones/Splitter
2 Hosts Q2U, ATR2100x, PodMic Scarlett 2i2 ATH-M20x, MDR-7506, HA400
3–4 Hosts SM58, PodMic, MV7 PodTrak P4, Rodecaster ATH-M50x, HeadAmp4
5+ Hosts SM58, PodMic, SM7B StudioLive 8, Mixcast 4 Mix of above + more splitters

FAQ: Group Podcasting Equipment

Can you use USB mics for multi-host podcasts?
Not reliably. Most computers only handle one USB mic at a time. Use XLR mics and an interface/mixer for anything over two hosts.

How do I avoid crosstalk and mic bleed?
Use dynamic mics, keep them close to each mouth, and angle them away from each other. Sound treatment helps, too.

What if we want to add remote guests?
Look for mixers/interfaces with mix-minus or USB connectivity, or use a dedicated remote recording platform (like Riverside or Zoom) and route audio with a mixer.

Is it worth buying a podcast-specific mixer?
If you plan to grow, want onboard recording, or need sound pads and remote guest features, yes. Otherwise, a regular interface works for most.


Wrapping Up

Setting up a podcast for co-hosts or groups isn’t hard—but getting it right saves you hours of editing and gives your show a professional edge from day one. Invest in the right mics, an interface or mixer with enough channels, headphones for all, and some basic accessories.

🎬 Final Thoughts: Build a Studio That Supports the Whole Team

Collaborative podcasts demand clear, consistent sound—and this guide showed you how to choose the right podcast microphone bundle for your setup. But as your team grows, so do your production needs.

Whether you’re working with a co-host or running a multi-mic roundtable, your studio setup needs to handle more voices, more visuals, and more complexity—without slowing you down.

👉 Here’s what to explore as a group:

A great group podcast is built on smooth collaboration and reliable gear. With these tools in place, you’ll sound united and look professional—no matter how many voices are on the mic.

Best Podcast Recording Equipment for Solo Podcasters

If you want your solo podcast to sound professional and attract new listeners, you need the right gear. This updated guide breaks down the best podcast microphones, audio interfaces, headphones, and accessories for solo podcasters—plus real setup tips and answers to common questions. Whether you’re a complete beginner or ready to upgrade, you’ll find exactly what you need to launch or improve your solo podcast in 2025.

Why Quality Equipment Matters for Solo Podcasters

Your audience will forgive small mistakes, but not bad audio. With the right podcast equipment, you sound clear, confident, and credible—even from a spare room or home office. Plus, good gear keeps your editing simple and your message front and center.


Best Microphones for Solo Podcasting

What type of microphone should you use for solo podcasts?

  • Dynamic microphones: Best for untreated rooms and solo hosts—reject background noise, make you sound great.
  • Condenser microphones: Capture more detail, but also more room noise—best for studios.

USB or XLR for podcasting?

  • USB microphones: Plug-and-play for laptops, desktops, or iPads—perfect for beginners or travel.
  • XLR microphones: Pro-level audio, require an interface, and are best for podcasters who want to upgrade later.

Top-Rated Solo Podcast Microphones in 2025

Microphone Type Connection Price Who It’s For
Samson Q2U Dynamic USB/XLR ~$60 Beginners, remote podcast
AT2020-USB Dynamic USB/XLR ~$80 USB-C, easy upgrade path
RØDE PodMic Dynamic XLR ~$99 Studio feel on a budget
Shure MV7+ Dynamic USB/XLR ~$250 Flexible, pro sound
Shure SM7B Dynamic XLR ~$399 Industry standard, pro
Blue Yeti Condenser USB ~$130 For treated quiet rooms

Expert Tip: If your recording space isn’t soundproofed, stick with a dynamic mic for better results. A USB/XLR mic (like the Q2U or MV7) gives you room to grow.


Top Audio Interfaces for Solo Hosts

If you’re using an XLR mic (PodMic, SM7B, etc.), you’ll need an audio interface. It powers your mic and gets sound into your computer with studio clarity.

Best Solo Podcast Audio Interfaces:

  • Focusrite Scarlett Solo (~$120): Reliable, easy for first-time users, clean sound.
  • Behringer UMC22 (~$60): Budget XLR interface, gets the job done.
  • Audient iD4 (~$199): Best sound and features at this level.
  • Universal Audio Apollo Solo (~$500+): Studio-grade, pro-level.

No interface needed for USB mics—just plug and record.


Best Headphones for Podcasting

Why do you need headphones for podcasting? They help you catch issues before it’s too late—like echo, hum, or background noise—so your episodes sound clear every time.

Headphone Model Price Key Benefits
Audio-Technica ATH-M20x ~$50 Budget, solid basics
Sony MDR-7506 ~$100 Industry standard
Audio-Technica ATH-M50x ~$150 Comfort, accuracy
Beyerdynamic DT 770 Pro ~$160 Pro, very comfortable

Never record with speakers—they’ll bleed into your mic!


Easy Recording Software for Solo Podcasters

Choose user-friendly software so you can focus on content, not tech headaches.

  • Audacity (free): Best for beginners, open-source, works on all platforms.
  • GarageBand (free for Mac): Easy, podcast templates.
  • Reaper (~$60): Powerful, pro-quality, flexible.
  • Hindenburg Journalist (~$100+): Made for spoken word.
  • Descript (subscription): Edit audio like text, very beginner-friendly.

Must-Have Podcast Accessories

  • Boom arm or desk stand: Keeps mic steady at mouth level.
  • Pop filter or foam windscreen: Stops plosives and sharp breath sounds.
  • High-quality cables: Avoid hum and noise (if using XLR).
  • Acoustic treatment: Blankets, foam panels, or even recording in a closet improve sound instantly.
  • Shock mount: Stops bumps and desk noise from ruining your takes.

Step-by-Step Solo Podcast Setup Tips

  • Position your mic: 6–8 inches from your mouth, slightly off-center.
  • Set proper gain: Watch your levels—peak around -12 dB for clean, distortion-free audio.
  • Always monitor: Wear closed-back headphones so you can hear issues as they happen.
  • Eliminate background noise: Shut off fans, phones, and anything that buzzes.
  • Test before you record: Do a quick check, listen back, and tweak if needed.

Quick Comparison Table

Category Budget Option Mid-Range Pro Level
Microphone Samson Q2U / ATR2100x Shure MV7 / PodMic Shure SM7B
Interface Behringer UMC22 Scarlett Solo / iD4 Apollo Solo
Headphones ATH-M20x MDR-7506 / ATH-M50x DT 770 Pro
Software Audacity / GarageBand Reaper / Hindenburg Descript

FAQ for Solo Podcasters

Can I use AirPods or a gaming headset for podcasting? You can start with what you have, but even a $60 podcast mic will sound dramatically better. Listeners can hear the difference.

Do I need headphones if I’m recording alone? Absolutely. Headphones catch mistakes before they ruin your show—don’t skip them.

Can I record a podcast on my phone or iPad? Yes, with a USB mic and adapter. Some apps let you record directly, but a laptop or desktop is easier for editing and monitoring.

How do I make my recordings sound more professional? Use a dynamic mic, record in the quietest space you can, and add soft surfaces to kill echo. Simple tweaks have a big impact.

What if my first episodes aren’t perfect? That’s normal—every podcaster gets better with practice. Launch now and improve over time.

What’s the best way to expand to co-hosts or guests later? Pick a USB/XLR mic and an interface that lets you add more mics. The gear above all has easy upgrade paths.

How do I back up my recordings? Save raw files to cloud storage, a second hard drive, or even email. Redundancy is smart—lost episodes are hard to replace!


🎬 Final Thoughts: Build the Ultimate Solo Podcast Setup

As a solo podcaster, your voice is your brand—and this guide walked you through how to pick the right podcast microphone bundle to make it shine. But strong audio is just the first step if you want to compete in today’s video-first world.

Running a one-person show means your studio setup has to do more with less. From sharp visuals to smart storage, the right gear can make your solo workflow smoother, faster, and more professional.

👉 Next up—optimize your solo studio:

With the right solo podcast setup, you’re not just recording—you’re building a brand. Use the links above to upgrade each piece of your studio and create a professional space that’s entirely your own.

25+ Best Podcast Starter Equipment Bundles for Every Budget (Solo & Multi-Host Kits Compared)

If you’re launching a new podcast or upgrading your setup, buying a podcast equipment bundle is often the smartest move. Bundles give you everything you need—mic, headphones, interface, stands—without the stress of matching compatibility or overspending.

But with so many choices (and price tags ranging from $50 to $1,500), where do you start?

This guide breaks down the best podcast equipment bundles based on use case: solo creators, two-person shows, beginners, pros, and mobile podcasters. Whether you need a USB plug-and-play mic or a full XLR studio setup, there’s a bundle here for you.

Click here for the ultimate podcasting equipment bundle


🔍 Podcast Starter Comparison Table

Bundle Name Best For Price Mic Type
Shure MV7X Podcasting Bundle Pro Solo Podcaster $250–$389 USB/XLR Dynamic
Zoom PodTrak P4 + Mic Kit Mobile Multi-Person Setup $249+ XLR Dynamic
Maono PD200X Bundle Budget Hybrid Setup $64 USB/XLR Dynamic
Rode PodMic 2-Mic Kit Two-Host Setup $300 XLR Dynamic
Focusrite Scarlett Solo Budget Solo Podcaster $270 XLR Condenser

🌟 Editor’s Top Picks

1. Shure MV7X Podcasting Bundle

Best For: Solo podcasters who want pro sound with flexibility
Price: ~$250–$389
Includes: MV7 mic (USB/XLR), boom arm or headphones depending on bundle

Pros:

  • Studio-quality sound in any room
  • USB for plug-and-play, XLR for pro interfaces
  • Built-in touch panel for quick control

Cons:

  • Pricier than basic USB mics
  • No onboard gain dial (touch panel only)

2. Zoom PodTrak P4 Podcast Kit

Best For: Mobile recording or 2+ person setups
Price: ~$249+
Includes: Zoom PodTrak P4 recorder, 2–4 dynamic mics (varies), headphones, cables

Pros:

  • No computer needed to record 4 guests
  • Records individual tracks
  • Great for on-the-go shows

Cons:

  • Interface learning curve
  • Mics included are entry-level (but decent)

3. Maono PD200X Dynamic Microphone Kit

Best For: Beginners who want growth flexibility
Price: ~$64
Includes: PD200X mic, shock mount, desk stand, USB-C and XLR

Pros:

  • Hybrid connectivity (USB/XLR)
  • Sleek design, good voice isolation
  • Great value for the sound

Cons:

  • Stand is short (boom arm upgrade recommended)
  • Requires close proximity when speaking

4. Rode PodMic 2-Mic Kit + Interface

Best For: Two-host podcast setups with pro sound
Price: ~$300+
Includes: 2 Rode PodMics, 2 XLR cables, and small interface (e.g., Focusrite 2i2)

Pros:

  • Rugged, pro-grade dynamic mics
  • Clean, broadcast-level vocal tone
  • Interface records both voices to separate channels

Cons:

  • Requires some setup knowledge
  • Interface and mics sold together may vary by bundle

5. Focusrite Scarlett Solo

Best For: Budget-conscious beginners
Price: ~$270
Includes: XLR mic, mic stand, xlr cable, pop filter

Pros:

  • All-in-one starter kit
  • Plug-and-play setup

Cons:

  • Picks up background noise (condenser)

📦 Expanded Podcast Bundle Comparison

Looking for more options? Here’s a full grid of additional podcasting bundles you can consider. Each one has been vetted for value, quality, and popularity.

Bundle Name Price Mic Type Best For Key Highlights
Blue Yeti USB Mic $108 USB Condenser Versatile Solo Multiple polar patterns, great voice clarity
Shure SM7B + Cloudlifter Kit $605 XLR Dynamic Studio-Grade Voice Industry-standard mic with gain booster
Rode NT1-Signature Bundle $230 XLR Condenser Quiet Studios Ultra-low noise, crisp vocals
RODECaster Pro II + 4 Mic Kit $600+ XLR Dynamic Multi-Host Studio Full interface + 4 broadcast mics
Focusrite Scarlett 2i2 Studio $280 XLR Condenser Home Studios Top-tier preamps, good headphones
Vocaster Two Studio $350 XLR Dynamic Host & Guest Auto-gain, broadcast-ready kit
PreSonus AudioBox 96 Studio $199 XLR Condenser Beginners Interface, mic, headphones all-in-one
Samson Q2U Pack $65 USB/XLR Dynamic New Podcasters Easy to use, scalable, great value
Zoom ZDM-1 Mic Kit $99 XLR Dynamic Entry-Level Broadcast sound, good isolation
FIFINE K688 Bundle $110 USB/XLR Dynamic Hybrid Use Boom arm, mute button, warm tone
Behringer Podcastudio USB $119 XLR Dynamic Analog Fans Mixer-based control, budget-friendly
Mackie Producer Bundle $240 XLR Mixed Musicians + Podcasts 2 mics (condenser + dynamic), MIDI interface
Zoom PodTrak P4 + 4 Mic Kit $300–400 XLR Dynamic Remote Interviews Portable 4-track recorder
Audio-Technica AT2020USB+ Pack $185 USB Condenser Plug-and-Play Voice Studio-quality clarity
Elgato Wave:3 Bundle $160 USB Condenser Streamers Capacitive mute, virtual mixer
MAONO MaonoCaster Lite AM200-S1 Kit $102 3.5mm Condenser Beginners Sound effects mixer + mic
ATR2100x-USB Kit $79 USB/XLR Dynamic Flexible Setups Dual output, easy monitoring
Rode PodMic + Interface (2 Pack) $300+ XLR Dynamic Two-Person Podcast Rugged, pro sound

🙋 FAQ

Q: What’s the best podcast bundle for beginners?
A: Look for USB microphone bundles like the TONOR Q9 or Samson Q2U. These are plug-and-play, affordable, and don’t require extra gear like an interface or mixer.

Q: Should I go with a USB or XLR setup?
A: USB is easier and more portable. XLR offers better long-term audio quality and flexibility but requires an interface. Choose USB for convenience, XLR if you’re aiming to scale up or already have a sound-treated space.

Q: Can I record a podcast with two or more people?
A: Yes, but make sure your bundle includes multiple mics or an interface that supports more than one input—like the Zoom PodTrak P4 or RODECaster Pro II.

Q: What’s the difference between dynamic and condenser mics for podcasting?
A: Dynamic mics (like the Shure MV7 or PodMic) are better at rejecting background noise and are great for untreated rooms. Condenser mics are more sensitive and detailed but pick up more room sound.

Q: Why buy a bundle instead of separate gear?
A: Bundles are not only more affordable but also ensure compatibility. They save time, reduce guesswork, and are often curated by pros to give you everything you need to start recording.

🎬 Final Thoughts: Build Your Full Podcast Studio

Great content starts with great sound—and this guide gave you everything you need to find the perfect podcast microphone bundle. But to truly stand out in today’s video-driven world, audio is just the beginning.

Whether you’re podcasting solo or producing a multi-host show, your studio setup should evolve with your goals. That means investing not only in sound, but also in visuals, power, and performance.

👉 Here’s what to explore next:

With the right tools in place, your podcast won’t just sound great—it’ll look the part too. You’ve got the roadmap. Now it’s time to build the studio that brings your vision to life.


🎁 Want to monetize your podcast faster?
Join our mailing list and get a free guide on how to turn your podcast into a money-making machine—covering sponsorships, listener funnels, affiliate offers, and more.

👉 Join here and get the free monetization guide »

 

How to Fix a High-Output Podcast That Gets Zero Traction (And Why You Need a Website Now)

You’re publishing episodes week after week. You’ve interviewed great guests, shared valuable stories, and even upgraded your gear. But the listens? They barely trickle in. Your show feels invisible on Spotify, Apple, and every platform you post to.

It’s not your fault. It’s the system.

Podcast platforms are designed for listening — not discovery. They don’t help new shows get found. They don’t let you collect emails. And they don’t make it easy to grow or monetize unless you’re already at the top.

If you want your podcast to grow, you need a home base. You need a website.


The Problem with Podcast Platforms

Podcast directories are broken for discovery. They’re great for streaming, but terrible for visibility. Most platforms:

  • Don’t show up in Google search
  • Don’t allow direct audience communication
  • Don’t offer meaningful monetization options
  • Favor shows that are already popular

If you’re building a show from scratch, the odds are stacked against you unless you build outside the platform.


What a Website Unlocks for Podcasters

A podcast website changes the game. It gives you control. It lets you own your traffic, build your list, and turn every episode into a long-term asset.

Your website becomes your growth engine.

At minimum, your site should include:

  • A homepage that clearly explains what your podcast is about and who it’s for
  • An episode archive with searchable, blog-style show notes
  • An opt-in offer (lead magnet) like a free toolkit, checklist, or guide
  • A monetization section (affiliate links, merch, services, coaching, etc.)

Platforms vs. Your Own Website: A Quick Comparison


How to Turn Episodes Into Long-Term Assets

Even if you already have dozens of episodes, it’s not too late. Each one can become its own traffic and subscriber funnel.

Here’s how to optimize your episode pages:

  • Write compelling, SEO-friendly titles
  • Embed the episode player
  • Summarize key takeaways in bullet points
  • Include quotes, timestamps, and keywords
  • Add internal links and calls-to-action

This structure lets your content rank in search engines and serve listeners long after it’s published.


Build and Monetize Your Email List

Your website also gives you the chance to collect emails — the most valuable asset for any podcaster.

What to offer as a lead magnet:

  • A podcast starter guide
  • A gear checklist
  • Bonus episode transcripts or behind-the-scenes insights

Use email tools like:

  • ConvertKit
  • Beehiiv
  • Mailchimp

Promote it inside your episodes, blog posts, and social content.


How Small Shows Can Monetize Right Away

You don’t need 10,000 downloads to make money. You need alignment, trust, and a platform to convert.

Easy monetization ideas:

  • Recommend podcast gear through affiliate links
  • Offer paid templates or audio resources
  • Sell a mini course or 1-on-1 consultation
  • Use Buy Me A Coffee or Patreon for direct support

Even a loyal group of 100 people can generate income — if they have a clear next step.


Multiply Your Reach With Smart Repurposing

You’re already creating great content. Here’s how to extend its lifespan and reach:

  • Turn quotes into Twitter or LinkedIn posts
  • Clip soundbites for Instagram Reels or YouTube Shorts
  • Summarize lessons into a carousel or infographic
  • Pin your show notes to Pinterest for search traffic

One episode can become 5+ pieces of content — all leading back to your site.


A Funnel That Works

Here’s a real example:

  1. Someone searches “best podcast mic under $100”
  2. They find your blog post from Episode 15
  3. They read your summary, listen to the episode, and download your free gear guide
  4. They join your list and buy through your affiliate link

One episode. One post. A listener, a subscriber, and a sale.


Final Takeaway: Don’t Let Your Work Disappear

If you’re putting in the work to publish episodes, don’t let them vanish into a feed.

Build a simple website. Add SEO and a strong lead magnet. Turn each episode into a growth and revenue opportunity.

Because great podcasts don’t just need listeners — they need visibility, structure, and systems that work.

USB to XLR Adapters for Podcasters: Are They Worth It?

If you’ve ever wanted to upgrade your podcast audio without diving into the deep end of pro studio gear, you’ve probably stumbled across USB to XLR adapters. They promise to bridge the gap between professional microphones and your laptop—but are they actually worth it?

This guide breaks it all down: what they are, who should use them, what to avoid, and what gear works best.


What Is a USB to XLR Adapter?

At its core, a USB to XLR adapter lets you plug a professional XLR microphone into a USB port on your computer. This is ideal for podcasters who want better sound than a USB mic can provide but don’t want to invest in a full audio interface or mixer.

Note: Some people search for “USB to XLR” when they actually mean the reverse—plugging a USB mic into an XLR mixer. That usually doesn’t work unless the mic has both outputs.


Who Should Use One (and Who Shouldn’t)

Good Fit For:

  • Beginner podcasters
  • Solo hosts
  • Mobile podcasters or travelers
  • People testing out XLR mics before upgrading their setup

Not Ideal For:

  • Multi-mic setups
  • Gain-hungry mics like the Shure SM7B
  • Podcasters planning to scale up

Pros and Cons of USB to XLR Adapters

Pros:

  • Affordable (often $30–$100)
  • Simple, plug-and-play setup
  • Portable and lightweight
  • Lets you use pro-level mics without bulky gear

Cons:

  • Often weak preamps (can result in low volume or noise)
  • Many lack phantom power for condenser mics
  • Limited features (no gain knobs, EQ, or multi-track support)
  • No direct headphone monitoring on cheaper models
  • Can bottleneck your mic’s potential

What Podcasters Need to Watch Out For

1. Gain Problems
If you’re using a dynamic mic like the Shure SM7B, many cheap USB adapters won’t provide enough gain. Your recordings will sound too quiet or noisy.

2. Phantom Power
Condenser microphones require phantom power (48V). Not all adapters offer this, so check before you buy.

3. Latency and Monitoring
Without onboard headphone monitoring, you’ll experience lag in your headphones. For real-time feedback, this is a dealbreaker.

4. Audio Quality
Some adapters are capped at 16-bit/44.1kHz. That might be fine for casual use, but if you want studio-level clarity, aim for 24-bit adapters.


Better Option? USB Audio Interfaces

If you’re serious about your podcast, a USB audio interface might be a better long-term investment.

Recommended Interfaces:

  • Focusrite Scarlett Solo – clean preamps, phantom power
  • Rode AI-1 – podcaster-friendly with great sound
  • Zoom U-22 – portable, versatile

These give you better gain control, phantom power, monitoring options, and cleaner audio. For just a bit more money, you avoid all the limitations of USB adapters.


Recommended USB to XLR Adapters

Budget Picks:

  • Shure X2U – great preamp, headphone jack, phantom power
  • Behringer XLR-to-USB – cheap starter option
  • iRig Pre 2 – great for mobile podcasters

Tip: If you use a mic like the Samson Q2U or ATR2100x, these have both USB and XLR built-in—making them ideal for beginner to intermediate setups.


Mistakes to Avoid

  • Buying an adapter for a condenser mic without phantom power
  • Thinking all USB adapters are equal (they’re not!)
  • Using an adapter long-term when a $99 interface would solve all your problems

Sample Podcasting Setups

Podcaster Type Recommended Setup
Budget Beginner Samson Q2U (USB/XLR hybrid)
Traveling Podcaster Rode VideoMic + iRig Pre 2
Studio Solo Setup SM58 + Scarlett Solo
YouTube & Podcast Mix Rode PodMic + Rode AI-1

Final Verdict: Is It Worth It?

USB to XLR adapters are a helpful shortcut for podcasters who want to dip their toes into pro audio without spending hundreds. But they come with limitations.

If you just want to record solo and keep it simple, they work.

If you’re planning to grow, collaborate, or upgrade gear, get an audio interface instead.


Want help choosing your first mic or interface? [Click here to download our free gear guide for podcasters.]

The Best YoloLiv Setup for Podcasters and YouTubers: YoloBox Ultra vs Pro vs Mini

If you’re a podcaster or YouTuber just starting out with live streaming, the YoloLiv YoloBox lineup offers a plug-and-play, professional-grade solution that replaces complex gear with a single, touchscreen device. Whether you want to broadcast a multi-camera podcast, livestream a behind-the-scenes vlog, or conduct interviews on the go, there’s a YoloBox for your needs.

In this guide, we’ll compare the YoloBox Ultra, Pro, and Mini, and walk you through the best gear, accessories, and real-world use cases so you can stream smarter—not harder.

Click here to learn more about Yololiv Yolobox


Why YoloBox for Creators?

YoloBox devices combine a monitor, video switcher, encoder, recorder, and live streaming studio all in one. You don’t need OBS, a laptop, or extra software. With a YoloBox, you can:

  • Stream directly to YouTube, Facebook, or custom RTMP destinations
  • Switch between multiple cameras with a tap
  • Add overlays, titles, timers, or even viewer comments
  • Record everything to an SD card for easy repurposing
  • Go live anywhere using Wi-Fi, Ethernet, or 4G LTE

That means faster content creation, more engagement, and a streamlined workflow.


Yololive YoloBox Comparison: Ultra vs Pro vs Mini

Feature YoloBox Mini YoloBox Pro YoloBox Ultra
Display 5.5″ (500 nits) 8″ (400 nits) 8″ (650 nits)
HDMI Inputs 1 (1080p60) 3 (1080p60) 4 (up to 4K60)
USB Inputs 1 1 2 + USB-C
HDMI Output Yes Yes Yes
Max Streaming Res 1080p 1080p 4K30
ISO Recording No No Yes
Chroma Key Limited Yes Yes
NDI Support No No Yes (via license)
Battery Life ~2–3 hrs ~3 hrs ~6.5 hrs
Weight ~0.7 lbs ~1.6 lbs ~2.2 lbs
Est. Price (USD) ~$699 ~$999 ~$1399

Best for:

  • Mini: Solo creators, travel vloggers, minimal setups
  • Pro: Podcasters with 2–3 cams, interview setups, standard streaming
  • Ultra: Full 4K workflows, ISO recording, advanced networking, 4+ cam setups


Must-Have Accessories for YoloBox Setups

🎥 Mounts & Cages

  • PK1 Cage – Mount accessories like lights, mics, wireless receivers
  • SmallRig Monitor Mount – Tilt/swivel YoloBox on tripods or camera rigs

🔌 Cables & Power

  • Short HDMI Cables – Reduce clutter and signal interference
  • Right-angle HDMI Adapters – Clean connections for tight setups
  • Portable Power Bank (e.g., Anker) – Extend streaming time on the go

📡 Wireless & Audio

  • Hollyland Mars Wireless HDMI – Stream wirelessly from roaming cams
  • Rode Wireless GO II / Hollyland Lark 150 – Reliable wireless audio
  • USB/XLR Mics (Shure MV7, SM7B, Feelworld PM1) – Professional sound

💡 Lighting

  • Aputure MC / Mini LED Panels – Small, bright, battery-powered
  • Softbox or Ring Light – Flattering light for studio setups

📶 Networking

  • 4G LTE SIM or Hotspot – Reliable on-the-go streaming
  • Speedify / Network Bonding (Ultra only) – Combine Wi-Fi + LTE + Ethernet

How YoloBox Improves Creator Workflows

✅ Go Live Anytime, Anywhere

No more laptops, capture cards, or tangled wires. YoloBox makes streaming portable and spontaneous.

🎬 Record Once, Repurpose Everywhere

Record a clean, mixed stream to SD card. Upload full episodes, repurpose clips, or offer behind-the-scenes content to your audience.

🎨 Professional Look Without the Tech Headache

Add logos, names, countdowns, and transitions—all on-screen without needing a graphics team.

💰 Boost Engagement and Monetization

Multi-stream to multiple platforms, increase live viewer interaction, and improve sponsor appeal with high-quality production.


YoloLiv FAQ for Podcasters & YouTubers

Q1: Do I need a computer to use YoloBox?
No. All YoloBox models are standalone. You don’t need a laptop, OBS, or additional software. Just connect your camera(s), audio, and network, and you’re ready to go live.

Q2: Can I record and stream at the same time?
Yes. All YoloBox units let you record your stream to an SD card while broadcasting. The Ultra also allows ISO recording (individual camera feeds recorded separately).

Q3: Can I stream in vertical mode for TikTok or Instagram Live?
Only the YoloBox Ultra supports native vertical (9:16) mode. The Mini and Pro stream in standard horizontal (16:9) format.

Q4: Can I use wireless microphones?
Yes. Wireless mic systems like the Rode Wireless GO II or Hollyland Lark 150 are compatible via the 3.5mm mic input.

Q5: Can I use Zoom or Skype guests in my stream?
Yes. You can input a laptop via HDMI or USB (on the Pro/Ultra) and show your guest on-screen. Some creators also use a capture card into the USB port.

Q6: How many platforms can I stream to at once?
All YoloBox models support up to 3 simultaneous platforms (YouTube, Facebook, Twitch, or custom RTMP), built-in and free—no third-party service required.

Q7: Do I need internet to stream?
Yes. YoloBox supports Ethernet, Wi-Fi (2.4/5GHz), or 4G LTE SIM cards. You can also tether your phone or use a mobile hotspot.

Q8: Can I use DSLR or mirrorless cameras?
Absolutely. Any camera with an HDMI out can be used. You may need a mini- or micro-HDMI to full HDMI cable.

Q9: Is there audio delay correction?
Yes. YoloBox includes manual audio delay settings to sync video and sound if needed.

Q10: Is there a monthly fee?
No subscription is required. All key features (multistreaming, overlays, SD recording) are included. Some advanced features like NDI input require a one-time license on Ultra.

Q11: Can I update the software?
Yes. YoloBox devices receive regular firmware updates with new features and improvements.

Q12: What’s the warranty or support like?
YoloLiv offers a 1-year limited warranty. Their support team is known to be responsive and active in their user communities (Facebook, YouTube, forums).


Final Thoughts: What Should You Get?

  • Just getting started? YoloBox Mini is all you need to launch a pro-quality livestream.
  • Growing your show? YoloBox Pro hits the sweet spot with 3 camera inputs and great flexibility.
  • Ready for top-tier production? YoloBox Ultra brings 4K, ISO recording, and future-proof power.

Whichever model you choose, YoloBox puts the control, creativity, and convenience back in your hands—so you can focus on content, not cables.

Best NAS for Video Editing: Fast, Reliable & Upgrade-Ready

If you’re tired of juggling massive video files between external drives—or you’ve hit the wall on your computer’s local storage—it’s time to consider a NAS (Network Attached Storage). Whether you’re a solo editor or a small studio, a NAS can dramatically improve your video editing workflow, collaboration, and backup strategy. In this guide, we break down the best NAS devices for video editing, ranging from budget-friendly options to high-performance models that can handle 4K, 6K, and even 8K video production.


Why Use a NAS for Video Editing?

Video editing demands speed, capacity, and structure. Here’s what a NAS can bring to the table:

  • Direct Editing from Network Storage – No more copying files between machines. Edit straight off the NAS.
  • Centralized File Access – Share files with collaborators, motion artists, or VFX pros without version chaos.
  • High-Speed Transfers – With 2.5GbE, 10GbE, or Thunderbolt, you can scrub timelines smoothly—even in 4K.
  • Redundancy + Backup – RAID options protect your work. Snapshots and offsite sync add another layer of safety. Many of these NAS devices offer storage pooling (software-based RAID) which allow for uneven sized hard drives.

Check out the video below where I go through my review of the Synology 1522+, a device I spent over a year researching before buying.

Watch the video below to see me editing live from the NAS

TL;DR I can edit straight from the drive as if it’s connected to my computer. I’m running very basic 5200 rpm hard drives in it from years ago. It does not have to be excruciatingly expensive to get this thing filled up with drives. However, for those with the budget, I would highly recommend you get the version that comes prefilled with drives for an easier time.

Click Here To Learn More About This Synology NAS


What to Look for in a NAS for Video Editing

1. Speed & Connectivity

  • 2.5GbE or 10GbE networking is not essential for real-time editing, however, I prioritized units that offered 10 GbE as an upgrade. For instance, Synology sells a 10 Gbps upgrade card. 1GbE can be a bottleneck, but most units come with 1+ plugs (some have quad Ethernet ports).
  • NVMe SSD caching improves performance when scrubbing timelines or loading projects.
    • Look for units that take M.2 blade SSDs so that you’re not sacrificing full-size hard drive bays for SSDs.
  • Look for PCIe slots to upgrade to 10GbE or add SSDs.

2. CPU & RAM

  • Go with Intel Core, Ryzen, or Xeon CPUs for heavy workflows.
    • Prioritize multi-core performance with a chip like the Ryzen, which enables easier multitasking and supports ECC memory. ECC means Error-Correcting Code, which is basically a fancy way of providing extra data integrity and reliability (enterprise-level servers typically use ECC memory). Learn more about ECC memory and why you shouldn’t buy a NAS without it.
  • Avoid entry-level ARM chips for anything beyond basic backup.
  • 8GB RAM minimum; upgrade to 16GB+ if using Docker, VMs, or heavy multitasking.

3. Drive Bays & Scalability

  • 4-bay systems give you room for RAID and future growth.
  • Larger projects? Go 6- or 8-bay.
  • RAID 5 or 10 is ideal for balancing performance and redundancy.
  • Software-based RAID allows for variably sized hard drives, which is ideal for iterative upgrades over time. For instance, if the NAS is filled with 5TB drives, you can replace 1 drive with a 20TB drive. Then replace the second drive with another 20TB drive. If you were using plain hardware RAID, you would need to upgrade all the drives at once. And you’d need a place to temporarily store everything!

4. Transcoding (Optional)

  • Needed if you’re streaming preview versions or using Plex internally.
  • Look for integrated GPU (Intel Quick Sync) or Xeon CPUs that support real-time transcoding.
  • The AMD Ryzen is also an excellent choice. It is very fast for video transcoding, and excellent for multitasking (which the NAS might be doing unbeknownst to you whilst you’re editing from it)

Best NAS for Video Editing

Below is a comparison of top NAS units for video production. Our featured model—the Synology DS1522+—balances performance, expandability, and price, making it ideal for solo editors and small-medium studios working with 4K and even 6K footage.

Model CPU RAM Drive Bays Network NVMe Slots Transcoding Support Approx. Price Without Drives
Synology DS1522+ AMD Ryzen R1600 8GB ECC memory (Expandable) 5 4x 1GbE (10GbE upgradeable via PCIe) 2 No GPU for HW Transcoding $699
Asustor AS5402T Intel Celeron N5105 4GB (Expandable) 2 2x 2.5GbE 4 Yes (4K) $369
Synology DS923+ AMD Ryzen R1600 4GB (Expandable) 4 1x 1GbE (10GbE via PCIe) 2 No GPU for HW Transcoding $619
QNAP TVS-h1288X Intel Xeon W-1250 32GB 8 HDD + 4 SSD 2x 10GbE 4 Yes (4K/8K) $2,749
QNAP TS-664 Intel Celeron N5105 8GB (Expandable) 6 2.5GbE 2 Yes (4K) $549
TerraMaster F8 SSD Plus N/A (All-Flash) N/A 8x M.2 NVMe 2x 10GbE 8 Yes Varies

🎬 Featured Pick: Synology DS1522+

If you’re looking for a balanced powerhouse that doesn’t break the bank, the Synology DS1522+ is hard to beat.

Why We Like It:

  • Equipped with a Ryzen R1600 CPU and expandable to 32GB ECC RAM, it’s fast enough for real-time 4K editing.
  • Includes 4x 1GbE ports that support link aggregation—and is upgradeable to 10GbE via PCIe, unlocking high-speed workflows.
  • Dual NVMe SSD cache slots help with project scrubbing and faster asset access.
  • 5 drive bays give room for RAID 5 or RAID 10 setups with room to grow.

🎥 Note: All demo videos featured on this page use the DS1522+, showing real-world 4K project editing, fast backups, and even network rendering setups.

  • Setting Up Your Editing Network
  • Use CAT6a cables for 10GbE
  • Upgrade your switch to multi-gig (2.5/10GbE)
  • Mac users: Use Thunderbolt-to-10GbE adapters for direct connection

Pro Tips for NAS-Based Editing

  • Use RAID 10 for speed + protection
  • Keep active projects on SSD cache pools
  • Enable SMB Multichannel (if supported) to maximize bandwidth or use NFS mounts
  • Back up regularly—RAID isn’t enough – we have an article on back ups here.

FAQ: NAS for Video Editing – What Creators Need to Know

Can I really edit video directly from a NAS?

  • Yes. If your NAS and network are fast enough (2.5GbE or 10GbE with SSD caching), you can edit large video files directly over the network without needing to copy them to a local drive first. Editors working in Final Cut Pro, Premiere Pro, and DaVinci Resolve can have smooth timeline scrubbing—even with 4K or ProRes footage—when using a properly configured NAS. Watch the video above to see how it works.

Isn’t NAS too slow compared to an external SSD?

  • A NAS over 1GbE is slower than a USB 3.2 SSD. However, NAS devices typically have multiple drives which spread the data out – which will boost performance to that of an SSD and beyond. NAS devices like the Synology DS1522+ can take M.2 SSDs and come with massive performance and data integrity upgrades over an external SSD that can die at any point.
    • Personal story: I actually just had a 2.5 inch SSD that was less than 2 years old die. It lost its ability to connect, and that is the end of that! A NAS has redundancy, which reduces the single-point-of-failure risk that comes with using a single external drive. Plus, you gain centralized access, redundancy, and scalability.

Can I use Wi-Fi to connect to a NAS?

  • Yes, but… Wi-Fi doesn’t provide consistent throughput for video editing. Use a wired Ethernet connection for reliability and smooth scrubbing.

What if my computer doesn’t have 2.5GbE or 10GbE?

  • You don’t need 2.5 or 10gig to have a great experience with a NAS. In the video above I’m running on a single gigabit connection. You can use a USB-to-2.5GbE adapter or a Thunderbolt-to-10GbE adapter to upgrade most systems only if you need it, such as if you’ve got multiple people using the NAS at the same time.

Is RAID the same as a backup?

How many bays do I need?

  • 2-bay: Basic users or audio editors
  • 4-bay: Ideal starting point for most video editors
  • 6-8 bay: For 4K/8K workflows or multi-user environments

Will it be loud?

  • Most NAS units are quiet, especially SSD-based ones. Use NAS-rated quiet drives and consider placement or fan upgrades for noise-sensitive setups.

Best RAID for video editing?

  • RAID 5: Good mix of performance and protection
  • RAID 10: Best for speed + redundancy

Can I stream my edited content from NAS?

  • Yes. Use Plex, Jellyfin, or Emby to preview or share videos. Transcoding helps with playback on low-power devices.

Do I need a UPS?

Is NAS setup difficult?

  • Not at all. Most systems include guided wizards and apps. Synology, QNAP, and others make setup beginner-friendly.

Should I get a NAS or DAS?

  • DAS is fine if you’re editing alone on one machine. NAS is superior for teams, remote access, backups, and growth. Pick whichever is best for you.

Final Thoughts

A well-chosen NAS can completely transform your editing workflow. Whether you’re editing in DaVinci, Premiere, or Final Cut, the right setup lets you work faster, safer, and with less friction. If you’re serious about video production, investing in one of these NAS models is a no-brainer.

Why Podcasters Are Upgrading to the RØDECaster Video Console

If you’re a podcaster thinking about adding video to your show, there’s one all-in-one production console that’s turning heads in the creator world: the RØDECaster Video. It’s more than just a mixer or a switcher—it’s a complete video and audio production console built specifically for creators who want to elevate their podcasting game.

What Is the RØDECaster Video?

The RØDECaster Video is an all-in-one production hub that combines a professional audio mixer, video switcher, scene controller, and live streaming interface. It lets you record, stream, and produce video podcasts in real time without juggling multiple devices or software.

For podcasters, that means fewer headaches and more time focusing on the content.

Click Here To Learn More

Why Podcasters Are Making the Switch

Audio + Video, Seamlessly Integrated

Most podcasters who dip into video face a tangle of gear: audio interfaces, switchers, capture cards, mixers, and more. The RØDECaster Video consolidates all of that. It handles up to four HDMI camera feeds, multiple USB-C sources, and high-quality XLR mic inputs, all while processing and recording the audio professionally.

Broadcast-Quality Audio

Podcasters know that poor audio kills viewer retention. The RØDECaster Video comes equipped with RØDE’s Revolution Preamps and APHEX audio processing, which means your voice sounds clean, warm, and professional—no post-production needed.

Easy Scene Switching and Overlays

With customizable scenes and live switching, podcasters can effortlessly toggle between camera angles, slide decks, split-screens, or branded overlays. Whether you’re recording solo episodes or interviews, your video looks dynamic and polished.

Live Streaming, Built In

No extra software needed. The RØDECaster Video streams directly to platforms like YouTube, Facebook, or Twitch. This is perfect for podcasters who want to go live with audience Q&As, guest panels, or real-time commentary.

ISO Recording for Post-Production

Want to repurpose your content for YouTube Shorts, TikTok, or Instagram Reels? The RØDECaster Video records isolated audio and video tracks for each source, so you can edit clean cuts and clips later without compromise.

Key Feature Comparison

Feature RØDECaster Video Traditional Setup (Audio + Switcher + Software)
Audio Inputs 2 x XLR/TRS combo, 2 x USB-C, Bluetooth, Wireless GO XLR to USB interface (e.g., Focusrite) + external mixer
Video Inputs 4 x HDMI, 2 x USB-C Separate switcher (e.g., ATEM Mini)
Audio Processing Built-in APHEX FX, EQ, compression, gating DAW or third-party plugin chain
Video Scene Switching Yes (touchscreen or software-controlled) Manual or OBS/Ecamm Live
Streaming Capabilities Direct to YouTube, Twitch, etc. (no OBS needed) Requires third-party software
Multitrack Recording Audio + ISO Video (to USB or microSD) Separate audio and video files, manual sync
Wireless Mic Support Built-in for RØDE Wireless GO/PRO Requires receiver + adapter
Touchscreen Interface Yes, full-color 7″ touchscreen + rotary encoder Varies (usually none; dependent on laptop control)
Built-In Storage No internal; records to USB or SSD External drive or computer needed
Size & Portability All-in-one, compact Multi-device rig

Technical Specs Snapshot

Audio:

  • 2 x Neutrik combo XLR/TRS inputs
  • Revolution Preamps™: ultra-low noise, high gain
  • APHEX audio processing suite
  • 2 x 1/4″ headphone outs, 2 x 1/4″ line outs

Video:

  • 4 x HDMI inputs (1080p60)
  • 2 x HDMI outputs (for multiview/program)
  • 2 x USB-C inputs (camera or device input)
  • 7 customizable scenes with chroma key

Connectivity:

  • Dual-band Wi-Fi and Gigabit Ethernet
  • USB-C for computer integration or SSD recording
  • Direct RTMP streaming

Recording:

  • Multitrack audio + ISO video
  • Records to USB SSD or external storage (not included)

Other Highlights:

  • 2 internal wireless mic receivers (Series IV compatible)
  • 7” touchscreen with real-time scene control
  • Chroma key and graphic overlay engine

Who It’s Best For

  • Podcasters adding a video component to their show
  • Creators producing interviews, livestreams, or webinars
  • Audio-focused creators looking to maintain quality when transitioning to video

Whether you’re going solo or managing a team, the RØDECaster Video simplifies production and helps you deliver content that looks and sounds professional.

Final Thoughts

If you’ve been hesitant to make the jump into video podcasting because of the tech hurdles, the RØDECaster Video removes those barriers. With its intuitive design, all-in-one workflow, and creator-first features, it’s a game-changer for anyone serious about podcasting

Unmeasurable Metrics: Seeking Serendipity as a Podcaster

The Trap of the Dashboard You’re obsessively checking download numbers, and they’re… fine. Not great, not terrible. Just fine. But somehow, it doesn’t feel like enough. You start to question whether your podcast is making any difference at all.

Here’s the truth: some of the most powerful results of podcasting can’t be found in a chart or graph. Let’s explore the hidden value of podcasting — the impact you can’t measure but absolutely should recognize.

What Unmeasurable Metrics Really Mean There’s more to success than downloads, listens, and subscriptions. Unmeasurable metrics include things like:

  • The emotional impact you have on your listeners
  • The sense of purpose you feel after a great interview
  • The unexpected DM from someone who felt seen because of your episode
  • The confidence you’ve built simply by showing up every week

These are the experiences that validate your efforts in deeper, longer-lasting ways.

The Power of Serendipity in Podcasting Some of the best outcomes in podcasting happen by accident — or at least, outside your control:

  • A former guest introduces you to a business partner
  • A niche listener becomes a long-time fan who shares every episode
  • You get invited to speak, teach, or collaborate because of something you said in a recent show
  • An episode unexpectedly resonates with a new audience and goes semi-viral in a niche subreddit

These moments often lead to greater opportunities than anything you could’ve planned.

How to Notice and Track the Wins You Can’t Measure You don’t need analytics to track meaning. Try these:

  • Keep a “Serendipity Log” — jot down any surprising wins, emotional moments, or affirming feedback
  • Save screenshots of listener messages or social mentions
  • Use voice notes to reflect after publishing — how do you feel about what you just put out?
  • Set a monthly reminder to journal about what’s resonating, not just what’s ranking

These small habits help you build awareness of your true progress.

Why Depth Matters More Than Reach Chasing numbers often leads to burnout. But seeking connection leads to sustainability.

A small but loyal audience that trusts you is worth more than a large, disengaged one. Depth is where creativity thrives. It’s where real conversations happen. And often, it’s what leads to those very serendipitous opportunities that move your podcast forward.

You’re Not Alone — Real Stories, Real Impact Many podcasters have shared that their biggest breakthroughs came from moments they couldn’t have predicted:

“One episode landed me a consulting gig I didn’t even know I wanted.” “Someone wrote in to say our mental health series helped them finally go to therapy.” “My tiny audience helped me sell out my first digital product.”

These stories don’t show up in your analytics, but they’re the reason you keep going.

You’re Doing Better Than You Think So here’s your reminder: You don’t have to be charting to be winning. You don’t have to go viral to be valuable. The work you’re doing matters, and sometimes the biggest impact is the one you never see coming.

Keep a record. Celebrate your invisible wins. And above all, keep showing up.

What’s your favorite unmeasurable podcasting win? Write it down — and let it fuel your next episode.

Unmeasurable Metrics: Tracking the Intangibles of Podcasting Success

Podcasting success isn’t just about downloads, subscriber counts, or retention graphs. Some of the most powerful indicators of growth and influence are things you can’t measure easily—like trust, emotional impact, and word-of-mouth momentum. In this post, we’ll dive into how to identify and nurture these intangible metrics so you can build a podcast that truly matters.


Why Intangibles Matter in Podcasting

Metrics like downloads and listens only tell part of the story. They don’t capture the listener who binged your entire archive during a tough time, or the entrepreneur who pivoted their business after hearing your advice. Real podcast impact lives in connection, transformation, and how deeply your message resonates. Sponsors and superfans alike value depth, not just reach.


Unmeasurable But Valuable: What to Look For

Here are some of the signals that your podcast is making a lasting impact:

  • Listener trust: When people say, “I feel like I know you,” you’ve built something real.

  • Guest feedback: Guests telling you they enjoyed the conversation or recommending others to be on the show.

  • Unexpected messages: Emails or DMs saying, “That episode changed something for me.”

  • Organic shares: People quoting you on social without being asked.

  • Listener action: Subscribing to your list, joining a community, or buying a product—without you pushing.


Signs You’re on the Right Track (Even Without Big Numbers)

  • A handful of loyal listeners who show up every week.

  • Fans who refer back to specific episodes or quotes.

  • Guests sending follow-up praise—or pitching other guests to you.

  • Reviews that mention feelings: “inspired,” “motivated,” “finally understood.”

  • Listeners using your language in their own conversations or content.


Tools That Help You Track the Intangibles

You can’t graph “impact,” but you can track the patterns. These tools help:

  • SpeakPipe – Lets listeners send voice messages you can keep and feature.

  • PodInbox – A place to collect and highlight fan feedback.

  • ConvertKit / Substack – Email tools that encourage replies, giving you direct feedback loops.

  • Instagram DMs / Twitter mentions – Valuable for gauging how your content spreads and sticks.

  • Google Alerts / Brand24 – Keep tabs on where your name or show pops up unexpectedly.


How to Encourage and Grow These Intangibles

Intangibles don’t grow by accident. Here’s how to nurture them:

  • Ask open-ended questions and invite listener replies.

  • Share personal stories—let people see the human behind the mic.

  • Acknowledge fan messages on-air.

  • Use listener feedback to guide future episodes.

  • Create a “Listener Hall of Fame” or shoutout section.


Answering the Big Questions Podcasters Have

“How do I know it’s working if I can’t measure it?”

Track quotes, stories, shares, and conversations—these are your qualitative KPIs.

“Can I grow without big numbers?”

Absolutely. A loyal audience of 500 can outperform a passive audience of 5,000.

“Will sponsors care about intangibles?”

Many care more about engagement and niche influence than volume. Show them you move people.


Conclusion

Your podcast’s true value may never show up in an analytics dashboard—and that’s okay. If your voice is creating real moments for your listeners, changing their mindset, or helping them feel seen, then you’re already succeeding. Don’t just chase downloads. Chase depth.